Available to hire
Hi, I’m Anastasia Antonova, a seasoned Social Media Manager and Event Manager based in Lugano, Switzerland. I’ve been shaping online communities and coordinating engaging events for a multi-format residential complex, a women’s club, and a coworking space, with a focus on growing audiences, delivering polished content, and building strong partnerships.
I’ve also worked in accounting roles at PepsiCo and the Russian branch of Datamars SA, which gave me solid budgeting, reporting and process discipline. I’m looking for opportunities to grow in accounting, SMM, and event management, and I’m ready to tackle new challenges and achieve great results.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Advanced
Russian
Fluent
Italian
Advanced
Work Experience
Accountant at PepsiCo
December 31, 2014 - September 25, 2025Bookkeeping, accounts payable management, vendor payments, and preparation of financial reports.
SMM Manager at Independent Entrepreneur – Online store of cosmetics and equipment for beauty salons
December 31, 2021 - September 25, 2025Created and implemented a full SMM strategy, developed content, managed social media accounts, attracted subscribers, organized promotions and blogger collaborations, coordinated on-line content, and analyzed campaign performance.
SMM Manager & Event Manager at Dream (co-working space) – Switzerland
January 1, 2019 - PresentManaged cross-cultural communications, experiential marketing, and social media efforts; organized corporate events, VIP receptions, and partner-facing activities; coordinated with stakeholders to ensure seamless events.
SMM Manager at Women's Club
January 1, 2019 - PresentSocial media strategy and content updates, community engagement, event promotion, and collaboration with partners.
SMM Manager & Event Manager at Balance (co-working space) – Switzerland
January 1, 2024 - PresentOverseeing SMM campaigns and event planning for a multi-format residential complex, coordinating with partners and media for events and promotions.
Accountant at Data Arts SA (Russia branch)
January 1, 2019 - PresentAccounting duties for the Russia branch, including bookkeeping and financial reporting.
Project Manager at Sofiam
April 1, 2025 - PresentCross-cultural communication, experiential marketing, event planning; social media and content coordination; organization of multichannel campaigns and partner outreach.
Accountant at PepsiCo
December 31, 2014 - September 25, 2025Bookkeeping, accounts payable accounting; payments with distributors; preparation of reports.
SMM Manager / Independent Entrepreneur at Online cosmetics store
December 31, 2021 - September 25, 2025Created and implemented SMM strategy; content creation; managing social media accounts; conducting promotions and contests; analyzing performance and optimizing strategy; collaborating with influencers.
Accountant at Datamars SA (Russian branch)
January 1, 2019 - PresentAccounting and taxation support for the Russian branch; financial reporting and regulatory compliance.
SMM Manager at Dream (multi-format residential complex)
January 1, 2019 - PresentSMM management: creating and updating content, managing social channels, coordinating influencer and investor-focused events, and analytics.
SMM Manager at Women's Club
January 1, 2019 - PresentManaging social media presence, content creation, audience engagement, and event-related promotions.
SMM Manager at Co-working space Balance
January 1, 2024 - PresentSocial media strategy, content updates, audience engagement, and event-related activities.
Project Manager at Sofiam (Swiss digital agency)
April 1, 2025 - PresentCross-cultural communications with Indian investors and international partners; experiential marketing (luxury experiences, helicopter tours, rallies); event planning and coordination for international guests; executive-level liaison.
SMM Manager at Dream multi-format residential complex / Community Center "Dream"
January 1, 2019 - PresentManaged influencer marketing projects, sourced talent, coordinated communications, onboarding content, and conducted post-campaign performance analysis.
Event Manager at Dream multi-format residential complex / Women’s Club
January 1, 2019 - PresentCoordinated corporate events for international guests, including executive meetings, networking sessions, helicopter tours, galas and VIP receptions.
SMM Manager at Balance coworking space
January 1, 2024 - PresentOverseeing social media management, content planning, influencer collaboration, and performance analysis for a coworking community.
SMM Manager at Online cosmetics store (cosmetics & beauty salon equipment)
December 31, 2021 - October 18, 2025Managed social media presence, created content, engaged audiences, ran campaigns, grew subscribers, and collaborated with bloggers.
Accountant at PepsiCo
December 31, 2014 - October 18, 2025Bookkeeping, accounts payable, and preparation of financial reports.
Accountant at Datamars SA (Russian branch)
January 1, 2019 - PresentAccounting and financial reporting for the Russian operations.
Project Manager at Sofiam (Swiss digital agency)
April 1, 2025 - October 29, 2025Managed influencer marketing projects for Costa Crociere, organizing collaborations with influencers during cruises, including talent sourcing, communications, onboard content coordination, and post-campaign performance analysis.
SMM Manager / Event Manager at Dream Community Center (Residential complex 'Dream')
January 1, 2019 - October 29, 2025Created and implemented SMM strategy; planned and executed events (holidays, workshops, seminars, exhibitions, presentations, corporate events); coordinated with partners, sponsors and media; analyzed results and managed feedback.
SMM Manager / Event Manager at Women's Club
January 1, 2019 - October 29, 2025Managed social media and events for a women's club; implemented campaigns and coordinated events.
SMM Manager at Coworking Space 'Balance'
January 1, 2024 - October 29, 2025SMM management for coworking space; started 2024.
SMM Manager / Owner at Online cosmetics store for beauty salons
December 31, 2021 - December 31, 2021Created and implemented SMM strategy, defined goals, content creation, managing accounts, subscriber growth, and analyzing results; implemented promotions and contests.
Accountant at PepsiCo (Russia)
December 31, 2014 - December 31, 2014Bookkeeping accounts payable; accounting for payments with distributors; preparation of reports.
Accounting (Russia) / Russian branch at Dam Data SA (Russian branch)
January 1, 2019 - October 29, 2025Accounting duties; ongoing involvement since 2019.
Project Manager / Social Media Manager at SOFIAM (Swiss digital agency)
April 1, 2025 - November 18, 2025Managed influencer marketing projects for Costa Crocie, including onboarding, talent sourcing, content coordination, and post-campaign performance analysis. Coordinated corporate events for international guests, including business rallies, networking sessions, helicopter tours, galas, and receptions. Organized high-level events for top management: facilitated executive meetings with European partners, arranged exclusive dinners and networking sessions, ensuring a seamless and professional experience.
Social Media Manager & Event Manager at Dream Residential Complex - Community Center
January 1, 2019 - November 18, 2025Created and implemented SMM strategy: defined goals and KPIs, selected promotion channels, identified target audience, produced and updated content, managed accounts, attracted new subscribers, analyzed results, and collaborated across departments. Planned and executed events (holidays, workshops, seminars, exhibitions, presentations, corporate events), coordinating all stages and liaising with partners, sponsors and media to deliver successful outcomes.
Social Media Manager & Event Manager at Women's Club
January 1, 2019 - November 18, 2025Organized events (holidays, workshops, seminars, exhibitions, presentations, corporate events); planned budgets, coordinated all stages, and collaborated with partners, sponsors and media. Analyzed results and implemented improvements for ongoing engagement.
Social Media Manager & Event Manager at Balance coworking space
January 1, 2024 - November 18, 2025Managed social media and events for a coworking space; planned and executed activities including promotions, meetups and sessions; collaborated with partners and sponsors; tracked performance and optimized channels and formats.
Social Media Manager at Cosmetics online store
December 31, 2021 - December 31, 2021Developed and executed SMM strategy; created and updated content; managed social accounts; attracted more subscribers; monitored performance and adjusted campaigns as needed.
Accountant at PepsiCo
December 31, 2014 - December 31, 2014Bookkeeping; accounts payable; preparation of reports; accounting for payments to distributors.
Accountant at Datamars SA (Russian branch)
January 1, 2019 - November 18, 2025Accounting and taxation; ongoing duties for the Russian branch.
Social Media Manager / Event Manager at Dream Residential Complex – Community Center
January 1, 2019 - PresentSocial Media Manager and Event Manager for the Dream community center. Created and implemented an SMM strategy (goals, channels, content, account management, subscriber growth, analytics, feedback) and organized events (holidays, workshops, seminars, exhibitions, presentations, corporate events). Developed event concepts, planned, coordinated, and controlled all stages of preparation and execution, coordinating with partners and media; analyzed results and suggested improvements.
Social Media Manager / Event Manager at Women's Club
January 1, 2019 - PresentSocial Media Manager and Event Manager for a women’s club. Built and executed SMM plans, coordinated events, managed accounts, engaged the community, and collaborated with sponsors. Analyzed feedback and results to optimize outreach and engagement.
Social Media Manager / Event Manager at Coworking Space Balance
January 1, 2024 - PresentSocial Media Manager and Event Manager for Balance coworking space. Responsible for community-building activities and social media management, as well as organizing events and engaging members.
Social Media Manager at Online Cosmetics Store for Beauty Salons
January 1, 2014 - December 31, 2021Social Media Manager for an online cosmetics and equipment store serving beauty salons. Created and implemented SMM strategy, produced content, managed accounts, grew subscribers, collaborated with influencers, promoted sales, and analyzed performance metrics.
Accountant at PepsiCo
January 1, 2013 - December 31, 2014Bookkeeping, accounts payable, and preparing financial reports; managed payments with distributors.
Accountant at PepsiCo (Russia)
January 1, 2013 - December 31, 2014Bookkeeping; accounts payable; preparation of reports for payments to distributors.
Accountant (Russian branch) at Datamars SA
January 1, 2019 - PresentAccounting for the Russian branch of Datamars SA.
Accountant at Online store of cosmetics and equipment for beauty salons
January 1, 2014 - December 31, 2021Bookkeeping and accounting; preparation of reports.
Social Media Manager / Event Manager at Dream (multi-format residential complex)
January 1, 2019 - PresentCreating and implementing SMM strategy, content development, regular updates across social media, audience growth, and collaboration with other departments.
SMM Manager at Dream (Multi-format Residential Complex) - Community Center
January 1, 2019 - PresentCreating and implementing SMM strategy; content creation; managing social media accounts; attracting new subscribers; analyzing results; coordinating with partners and media; organizing events for high-profile guests; reporting on results; cross-department collaboration.
SMM Manager; Event Manager at Women's Club
January 1, 2019 - PresentOverseeing SMM and events for a women’s club; creating content; coordinating with partners; engaging members; event planning; liaising with media.
SMM Manager; Event Manager at Balance (Co-working Space)
January 1, 2024 - PresentCoordinating high-level business events for a multi-format residence; organizing guest experiences, networking sessions, and private gatherings; collaborating with partners and media.
SMM Manager at Online cosmetics store for beauty salons
January 1, 2014 - December 31, 2021Creating and implementing SMM strategy; content creation; managing social accounts; attracting subscribers; monitoring performance and feedback; coordinating promotions.
Education
Bachelor's degree at Russian University of Cooperation
September 2, 2006 - June 2, 2011Professional development in Accounting and Taxation at Moscow State University of Technology and Management
September 1, 2019 - November 30, 2019Bachelor's degree in Accounting, Analysis and Audit at Russian University of Cooperation
September 1, 2006 - June 1, 2011Accounting and Taxation (Advanced Training) at Moscow State University of Technology and Management
September 1, 2019 - November 1, 2019Bachelor's degree in Accounting, analysis and audit at Russian University of Cooperation
September 1, 2006 - June 1, 2011Advanced training in Accounting and Taxation at Moscow State University of Technology and Management
September 2, 2019 - November 2, 2019Bachelor's degree in Accounting, Analysis and Audit at Russian University of Cooperation
September 1, 2006 - June 1, 2011Professional development in Accounting and Taxation at Moscow State University of Technology and Management
September 1, 2019 - November 1, 2019Bachelor's degree at Russian University of Cooperation
September 1, 2006 - June 1, 2011Advanced training in Accounting and Taxation at Moscow State University of Technology and Management
September 1, 2019 - November 1, 2019Bachelor's degree in Accounting, Analysis and Audit at Russian University of Cooperation
September 1, 2006 - June 1, 2011Professional development in Accounting and Taxation at Moscow State University of Technology and Management
September 1, 2019 - November 1, 2019Bachelor's degree in Accounting, Analysis and Auditing at Russian University of Cooperation
September 2, 2006 - June 2, 2011Professional development in Accounting and Taxation at Moscow State University of Technology and Management
September 2, 2019 - November 2, 2019Bachelor's degree in Accounting, Analysis and Audit at Russian University of Cooperation
September 1, 2006 - June 30, 2011Qualifications
Accounting and Taxation (Advanced Training)
September 1, 2019 - November 1, 2019Advanced training in Accounting and Taxation
September 1, 2019 - November 1, 2019Accounting and Taxation Certification (Professional Development)
September 2, 2019 - November 2, 2019Bachelor's degree in Accounting, Analysis and Audit
September 1, 2006 - June 30, 2011Industry Experience
Media & Entertainment, Professional Services, Retail, Education, Software & Internet, Travel & Hospitality
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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