Mirza Slatina

Created brand guideline documents ensuring consistency across all assets and digital products. Redesigned the company website to improve usability, accessibility, and alignment with FDNA's mission and services. Designed the AI-powered Family Health Assessment web app and led its UI/UX development to boost user interaction and visual appeal. Contributed to product decisions that increased engagement during its beta phase. Redesigned several features in Face2Gene to enhance functionality and user experience for accurate and efficient diagnoses.

Conducted 20+ usability testing sessions to refine user experiences across digital products. Led a product discovery process aligning user needs with business goals. Designed a product feature that was later adopted, improving engagement and satisfaction. Collaborated with a remote Agile team, delivering user-centered designs efficiently. Created a logo for a client conference and produced high-fidelity UI designs to support events and marketing efforts.

Designed 8 websites, optimizing user experience and interface design, leading to improved user retention and conversion rates. Developed social media templates for 6 clients, ensuring brand consistency and higher engagement. Managed a 6-person design team, overseeing deliverables and maintaining high creative standards. Created 4 comprehensive brand guideline documents and 4 logos, defining typography, color schemes, and visual elements to maintain brand cohesion. Led UX and visual design strategies across multiple projects.