I’m a UX Designer who specializes in shaping digital experiences for US-based startups and international clients. I focus on optimizing onboarding and checkout journeys to boost conversion and usability, balancing user needs with business goals through user-centered, data-informed design. With a background in graphic design, I’m passionate about user psychology and behavior, and I enjoy collaborating across disciplines to create visually compelling and highly usable products. In my work, I combine research-driven insights with practical design solutions to deliver measurable value. I thrive in agile environments, am motivated by problem solving, and continually seek ways to simplify complex flows while maintaining a strong visual identity.…

Andreea Miruna Puscasu

I’m a UX Designer who specializes in shaping digital experiences for US-based startups and international clients. I focus on optimizing onboarding and checkout journeys to boost conversion and usability, balancing user needs with business goals through user-centered, data-informed design. With a background in graphic design, I’m passionate about user psychology and behavior, and I enjoy collaborating across disciplines to create visually compelling and highly usable products. In my work, I combine research-driven insights with practical design solutions to deliver measurable value. I thrive in agile environments, am motivated by problem solving, and continually seek ways to simplify complex flows while maintaining a strong visual identity.…

Available to hire

I’m a UX Designer who specializes in shaping digital experiences for US-based startups and international clients. I focus on optimizing onboarding and checkout journeys to boost conversion and usability, balancing user needs with business goals through user-centered, data-informed design. With a background in graphic design, I’m passionate about user psychology and behavior, and I enjoy collaborating across disciplines to create visually compelling and highly usable products.

In my work, I combine research-driven insights with practical design solutions to deliver measurable value. I thrive in agile environments, am motivated by problem solving, and continually seek ways to simplify complex flows while maintaining a strong visual identity.

See more

Language

English
Fluent
French
Intermediate

Work Experience

UI/UX Designer at Christian Tour
March 1, 2025 - Present
Redesigned sections of the website based on the insights gathered from user research; Integrated business needs and user needs to enhance the product value; Collaborated with developers, marketing and ecommerce specialists to make informed decisions.
UI/UX Designer & Graphic Designer at Freelance
July 1, 2024 - Present
Involved in short-term collaborations involving designing web and mobile pages, e-books, banners, visual materials.
UI/UX Designer at BuyerAI
May 1, 2024 - February 28, 2025
Created the MVP for a platform that connects buyers with expert agents to help them find and purchase their dream home; Designed the style guide.
UI/UX Designer at ILN
November 1, 2021 - February 28, 2025
Increased account verification rate from 20% to 70% and improved onboarding completion rate from 50% to 95%, ensuring users move seamlessly from the first to the final step; Continually redesigning the app and the website using a user-centered approach and keeping a clean, simple and effective design style; Conducted user interviews and implemented design changes based on user's feedback; Examined analytics and determined the next steps based on identified priorities for the upcoming tasks; Designed the onboarding flow, the Appstore and Google Play listing screens; Designed font icons as well as various icons using AI (Midjourney); Defined style guides and created the design system; Collaborated effectively with other executives and worked in an agile environment.
Web/Graphic Designer at DataDiggers
February 1, 2023 - January 31, 2024
Designed social media posts, illustrations, print materials (roll-up banners, brochure pages, business cards) and web materials (email signatures, website banners, research presentations, company presentations); Updated or edited websites using Wix; Creating newsletters and email signatures using HTML; Editing photos.
Web Designer at 51 agency
April 1, 2022 - February 28, 2023
Managed the social media accounts of our clients, posting on them regularly and designing the posts; Created adsets, setting audiences for campaigns, creating UTM links to measure the performance; Created web pages for the agency’s website in Wordpress, including the graphics for banners.
UX Researcher and startup collaborator at Booke
October 1, 2021 - November 30, 2021
Conducted customer research interviews which aimed to identify user’s needs and pain points; Prepared the interview script, email template and participation agreement for the participants.
UI/UX Designer & Graphic Designer at Freelance (Remote)
July 1, 2024 - Present
Delivered end-to-end design solutions for web and mobile interfaces across multiple projects. Collaborated with a UK-based startup in the construction industry, contributing to both UX/UI improvements and graphic design needs. Designed user-focused landing pages, product interfaces, and visual materials. Adapted quickly to different business contexts and user needs.

Education

Bachelor in Finance & Banking at Bucharest Academy of Economic Studies
October 1, 2015 - June 30, 2018
Master in Financial Management and Investments at Bucharest Academy of Economic Studies
October 1, 2018 - June 30, 2020
Certificate in Graphic Design at Pixellab Training Center
November 11, 2019 - March 1, 2020
Certificate in UI/UX Design at Pixellab Training Center
March 1, 2024 - August 31, 2024
Master of Science (MSc) – Psychology at Transylvania University of Brasov, Romania
October 1, 2025 - April 18, 2026
Master’s degree (MSc) - Financial Management and Investments at Bucharest University of Economic Studies, Romania
October 1, 2018 - June 1, 2020
Bachelor’s degree (BS) - Finance, Insurance, Banking and Stock Exchange at Bucharest University of Economic Studies, Romania
October 1, 2015 - June 1, 2018
MSc - Psychology at Transylvania University of Brasov, Romania
October 1, 2025 - April 28, 2026
MSc - Financial Management and Investments at Bucharest University of Economic Studies, Romania
October 1, 2018 - June 1, 2020
BS - Finance, Insurance, Banking and Stock Exchange at Bucharest University of Economic Studies, Romania
October 1, 2015 - June 1, 2018

Qualifications

UI/UX Design – Pixellab Training Centre, Romania
March 1, 2024 - August 31, 2024
UI/UX Design – Linkedin Learning and Skillshare
June 1, 2020 - October 31, 2020
Graphic Design – Pixellab Training Centre, Romania
November 1, 2019 - February 29, 2020
UI/UX Design
March 1, 2024 - August 1, 2024
UI/UX Design
June 1, 2020 - October 1, 2020
Graphic design
November 1, 2019 - February 1, 2020

Industry Experience

Software & Internet, Other, Financial Services, Media & Entertainment, Professional Services, Education, Real Estate & Construction
    paper UI Redesign for ILN App

    This project focused on redesigning the app and making it more user-centered and intuitive, while keeping a minimal, clean and functional design.

    paper UI/UX Design for Pet Sitting App

    Introducing our pet sitting app, designed to connect you with trusted, vetted caretakers. With rigorous background checks, the option to schedule interviews, real-time tracking, and secure payments, we make pet care easy, safe, and reliable for you and your furry friends.

    It offers a safe and reliable solution for people who have no one to care for their pets while they’re away and prefer not to use pet hotel services.

    You can see the project here: