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I am a dynamic and results-oriented E-commerce expert with 6 years of experience in FMCG and Fashion industries. I thrive in fast-paced environments where data-driven decisions, creative marketing, and cross-functional collaboration drive growth and improve the customer experience. My proven track record includes expanding channels, optimizing conversions, and leading teams to achieve ambitious online sales goals. I excel at translating business goals into actionable e-commerce strategies, building strong vendor relationships, and managing end-to-end product lifecycles from pricing and imagery to promotions and UX/UI improvements. I’m passionate about leveraging analytics and market trends to boost visibility, streamline operations, and deliver measurable results for the organization and its customers.…I am a dynamic and results-oriented E-commerce expert with 6 years of experience in FMCG and Fashion industries. I thrive in fast-paced environments where data-driven decisions, creative marketing, and cross-functional collaboration drive growth and improve the customer experience. My proven track record includes expanding channels, optimizing conversions, and leading teams to achieve ambitious online sales goals. I excel at translating business goals into actionable e-commerce strategies, building strong vendor relationships, and managing end-to-end product lifecycles from pricing and imagery to promotions and UX/UI improvements. I’m passionate about leveraging analytics and market trends to boost visibility, streamline operations, and deliver measurable results for the organization and its customers.

Muhammad Qasim

eCommerce Developer, Marketing Strategist, Content Creator, +7

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I am a dynamic and results-oriented E-commerce expert with 6 years of experience in FMCG and Fashion industries. I thrive in fast-paced environments where data-driven decisions, creative marketing, and cross-functional collaboration drive growth and improve the customer experience. My proven track record includes expanding channels, optimizing conversions, and leading teams to achieve ambitious online sales goals. I excel at translating business goals into actionable e-commerce strategies, building strong vendor relationships, and managing end-to-end product lifecycles from pricing and imagery to promotions and UX/UI improvements. I’m passionate about leveraging analytics and market trends to boost visibility, streamline operations, and deliver measurable results for the organization and its customers.…I am a dynamic and results-oriented E-commerce expert with 6 years of experience in FMCG and Fashion industries. I thrive in fast-paced environments where data-driven decisions, creative marketing, and cross-functional collaboration drive growth and improve the customer experience. My proven track record includes expanding channels, optimizing conversions, and leading teams to achieve ambitious online sales goals. I excel at translating business goals into actionable e-commerce strategies, building strong vendor relationships, and managing end-to-end product lifecycles from pricing and imagery to promotions and UX/UI improvements. I’m passionate about leveraging analytics and market trends to boost visibility, streamline operations, and deliver measurable results for the organization and its customers.

Available to hire

I am a dynamic and results-oriented E-commerce expert with 6 years of experience in FMCG and Fashion industries. I thrive in fast-paced environments where data-driven decisions, creative marketing, and cross-functional collaboration drive growth and improve the customer experience. My proven track record includes expanding channels, optimizing conversions, and leading teams to achieve ambitious online sales goals.

I excel at translating business goals into actionable e-commerce strategies, building strong vendor relationships, and managing end-to-end product lifecycles from pricing and imagery to promotions and UX/UI improvements. I’m passionate about leveraging analytics and market trends to boost visibility, streamline operations, and deliver measurable results for the organization and its customers.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Hindi

Advanced

Work Experience

E-Commerce Assistant Manager at Almaya Group (Amaya LLC Division)

June 1, 2021 - Present

Implemented sales and promotional tactics through omni-channel strategies and enriched organic marketing channels via email marketing, SMS, push notifications, chatbots, and WhatsApp. Managed overall ecommerce operations including order processing, dispatches, invoicing, returns, and replacements. Tracked conversions, customer satisfaction, and KPIs. Executed performance marketing and ROI-based spending on paid media including Facebook and Google apps. Prepared brand analytics for sales maximization and profitability considering sales forecasts, inventory levels, and marketing events. Created creative designs for products, websites, and social media. Managed third-party platforms such as Amazon Seller Central and Vendor Central, Sharaf DG, and Carrefour.

E-Commerce Coordinator at La Maison du Savon de Marseille

May 31, 2021 - August 19, 2025

Drove sales, margin, and profits compared to budget and forecasts for the category. Implemented omni-channel sales and promotional tactics. Enriched organic marketing channels through various digital communication channels. Managed ecommerce operations including order processing, invoicing, and returns. Tracked conversions, customer satisfaction, and KPIs. Oversaw performance marketing budgets on Facebook and Google. Integrated partnerships with logistics and payment gateways. Prepared brand analytics to maximize sales and profitability. Designed creative, eye-catching products, websites, and social media content. Managed marketplace product listings and worked closely with supply chain to ensure inventory management and order fulfillment. Achievements include increasing brand awareness searches by 180%, conversion rates by 15%, and overall sales by 60%.

E-Commerce Expert at Export Leftovers (elo.com.pk)

March 31, 2019 - August 19, 2025

Created cost-effective advertising on Facebook and Instagram, monitoring customer trends. Analyzed weekly sales, inventory, best-selling products, and vendor stock. Enriched organic marketing channels through email marketing, SMS, chatbots, and WhatsApp. Managed ecommerce operations including order processing, dispatches, invoicing, and returns. Tracked conversions and KPIs. Managed marketplace product listings and coordinated with supply chain for inventory and shipping. Improved user experience strategies to boost conversion rates. Led product design team to produce desirable market products. Achieved a 20% increase in conversion rates, increased online orders, and reduced return rates.

Sales Promoter and Creative Designer at Digital Softs Pvt Ltd

December 31, 2016 - August 19, 2025

Managed sales and client data, including maintenance and other sales channels such as Facebook, Instagram, and SMS marketing. Understood clients' needs and developed designs and layouts accordingly. Created creative, eye-catching designs for products, websites, and social media. Managed the design studio team and ensured timely project delivery. Stayed updated on latest industry trends and technologies. Verified design accuracy before printing or publishing. Achievements include launching a UAE branch and securing over 20 projects within a year.

Asst. E-Commerce Manager at Al Maya Group

June 1, 2021 - Present

Directs all aspects of sales, marketing, development, and operations (B2B and B2C). Implemented strategies to expand operations, partnered with third-party platforms, managed inventory and fulfillment optimization, and customized e-commerce platforms to improve UI/UX. Collaborated with development teams on mobile app design, oversaw full product lifecycle (pricing, imagery, promotions, redirects, inventory, A/B tests), and analyzed performance to drive profitability and growth. Initiated WhatsApp ordering and ensured smooth order processing and post-delivery issue resolution. Researched new growth opportunities and aligned regional cross-functional teams to exceed targets.

E-Commerce Coordinator at La Maison Du Savon De Marseille

April 1, 2019 - May 1, 2021

Managed all aspects of the e-commerce division, troubleshot operational issues, and trained the e-commerce and warehouse teams. Drove organic marketing through email, SMS, push notifications, chatbots, and WhatsApp; supported finance, marketing, order management, customer service, inventory, and expansion research. Created SOPs and coordinated with third-party vendors for logistics, API, call centers, POS, and payment gateway integrations. Led QA programs and contributed to portfolio roadmap across global teams.

E-Commerce Specialist at Export Leftovers

August 1, 2016 - March 1, 2019

Maximized online sales across product range; coordinated launches of new websites with technical teams; tracked KPI performance (sales, conversion, traffic, AOV). Ensured accurate content and pricing across sites; managed digital marketing campaigns end-to-end and collaborated with inventory and purchasing for stock availability; supported e-commerce photography and asset production. Derived insights to improve campaign effectiveness and overall performance.

Graphics & UI/UX Designer at Digital Softs Pvt Ltd

January 1, 2016 - January 1, 2018

Managed sales and client data, oversaw multiple sales channels (Facebook, Instagram, SMS marketing). Created creative designs for products, websites, and social media; led design studio team and ensured timely handovers. Tracked industry trends and ensured quality control before printing/publishing.

E-Commerce Coordinator at La Maison Du Savon De Marseille (www.savondemarseille.ae) - UAE

April 1, 2019 - May 1, 2021

Managed all aspects of the E-commerce division and day-to-day operations. Identified and troubleshooted operational problems; trained and supervised e-commerce and warehouse teams. Expanded organic marketing channels via email, SMS, push notifications, chatbots, WhatsApp. Supported finance, marketing, order management, customer service, inventory management, and expansion research. Created SOPs to optimize project development. Coordinated with third-party vendors for logistics, API, call centers, POS, and payment gateway integration. Oversaw QA programs, including on-site assessments and customer surveys. Developed roadmaps to ensure e-commerce portfolio execution across businesses, working with global and cross-functional teams. Key achievements: Increased brand awareness searches by 180% and achieved a 15% rise in conversion rates within six months of brand launch.

E-Commerce Specialist at Export Leftovers (www.elo.com.pk) - Pakistan

August 1, 2016 - March 1, 2019

Maximized online sales across the company’s product range. Coordinated the creation and launch of new websites with the technical team for product feature design, development, and requirements. Produced weekly and monthly reporting of key site KPIs such as sales performance, conversion, traffic, and average transaction value. Ensured content and images for new products were uploaded on time and accurately reflected pricing, product information, and categorization. Implemented and managed digital marketing campaigns from start to finish, including planning, execution, analysis, and reporting. Liaised with inventory and purchasing teams for newly available stock. Assisted Ecommerce Photography with photo-shoots. Derived insights to increase campaign effectiveness (brand and commercial).

Graphics & UI/UX Designer at Digital Softs Pvt Ltd - Pakistan

January 1, 2016 - January 1, 2018

Managed sales and client data; handled multiple sales channels (Facebook, Instagram, and SMS marketing). Created creative designs for products, website, and social media. Managed design studio team and ensured timely handovers. Identified trends and technologies affecting the industry; rechecked design errors before printing or publishing.

Asst. E - Commerce Manager at Al Maya Group

June 1, 2021 - Present

Directs all aspects of sales, marketing, development, and operations for B2B and B2C channels. Built relations with 3rd party platforms (Noon, Amazon, Dubai Store, Instashop, Talabat, Elgrocer, Namshi, Careem, First Cry); managed inventory, fulfillment, and vendor integrations. Led full product lifecycle (pricing, imagery, promotions, redirects, inventory, A/B tests) and collaborated with regional operations, online marketing, and customer service to exceed targets. Initiated WhatsApp ordering and ensured timely shipping and issue resolution post-delivery. Researched new growth opportunities across channels and aligned with regional teams to drive results.