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I'm Tristan Labuschagne, a full-stack digital marketer with 8 years of experience generating measurable growth across B2B and B2C environments. I build and optimize marketing systems from SEO and paid advertising to email automation and conversion funnels. I've tripled web traffic, cut acquisition costs in half, doubled leads, run go-to-market strategies, and improved funnels by 28%. I'm comfortable with inbound and paid marketing tactics. I stay up to date with the latest trends by being an active member of HubSpot Community Champions, Generate B2B Marketing, and Coastal Creatives.…I'm Tristan Labuschagne, a full-stack digital marketer with 8 years of experience generating measurable growth across B2B and B2C environments. I build and optimize marketing systems from SEO and paid advertising to email automation and conversion funnels. I've tripled web traffic, cut acquisition costs in half, doubled leads, run go-to-market strategies, and improved funnels by 28%. I'm comfortable with inbound and paid marketing tactics. I stay up to date with the latest trends by being an active member of HubSpot Community Champions, Generate B2B Marketing, and Coastal Creatives.

Tristan Labuschagne

Designer, Web Designer, Brand Designer, +2

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I'm Tristan Labuschagne, a full-stack digital marketer with 8 years of experience generating measurable growth across B2B and B2C environments. I build and optimize marketing systems from SEO and paid advertising to email automation and conversion funnels. I've tripled web traffic, cut acquisition costs in half, doubled leads, run go-to-market strategies, and improved funnels by 28%. I'm comfortable with inbound and paid marketing tactics. I stay up to date with the latest trends by being an active member of HubSpot Community Champions, Generate B2B Marketing, and Coastal Creatives.…I'm Tristan Labuschagne, a full-stack digital marketer with 8 years of experience generating measurable growth across B2B and B2C environments. I build and optimize marketing systems from SEO and paid advertising to email automation and conversion funnels. I've tripled web traffic, cut acquisition costs in half, doubled leads, run go-to-market strategies, and improved funnels by 28%. I'm comfortable with inbound and paid marketing tactics. I stay up to date with the latest trends by being an active member of HubSpot Community Champions, Generate B2B Marketing, and Coastal Creatives.

Available to hire

I’m Tristan Labuschagne, a full-stack digital marketer with 8 years of experience generating measurable growth across B2B and B2C environments. I build and optimize marketing systems from SEO and paid advertising to email automation and conversion funnels.

I’ve tripled web traffic, cut acquisition costs in half, doubled leads, run go-to-market strategies, and improved funnels by 28%. I’m comfortable with inbound and paid marketing tactics. I stay up to date with the latest trends by being an active member of HubSpot Community Champions, Generate B2B Marketing, and Coastal Creatives.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Fractional Chief Marketing Officer at AstroPlex Marketing International

August 1, 2025 - January 7, 2026

Marketing Specialist (B2B Medical Supplies) at MDDI UK / MDDI Australia

January 1, 2023 - December 31, 2025

Tripled website traffic, engagement, and conversions within 3 months through strategic content optimization and SEO implementation; Decreased bounce rate by 50% by creating audience-focused content aligned with buyer intent and technical specs; Developed content pipeline for complex medical products, translating technical features into clear value propositions; Managed content calendars across multiple product lines and regulatory requirements.

Marketing Executive (B2C Education) at WYW Group

January 1, 2018 - December 31, 2022

Drove go-to-market content strategy for Vietnam, Singapore, and Malaysia market launches; Developed operational P&L projections for new product and market launches; Created storytelling-led landing pages and email series that improved funnel performance by 28%; Developed content frameworks for international compliance and local market relevance.

Education

Bachelor of Business (Marketing Major) at University of the Sunshine Coast

January 1, 2019 - December 31, 2022

National Senior Certificate (IEB) at Curro Mount Richmore

January 1, 2017 - December 31, 2018

Cambridge IGCSE Certificate at Ashton International College

January 1, 2014 - December 31, 2016