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Hi there! I'm Kaylan Mackinnon, a passionate Digital Marketing Specialist based in Vancouver. With a background in Creative Writing and Business Management, I blend creativity with analytics to deliver impactful marketing strategies. I love crafting stories that resonate with audiences and drive engagement. Over the years, I've worked with various brands, honing my skills in social media marketing and campaign management. Whether it's developing high-performing ads or engaging content for platforms like Instagram and TikTok, I enjoy every aspect of connecting brands with their audiences. When I'm not working, you can find me exploring the outdoors or capturing moments through photography.…Hi there! I'm Kaylan Mackinnon, a passionate Digital Marketing Specialist based in Vancouver. With a background in Creative Writing and Business Management, I blend creativity with analytics to deliver impactful marketing strategies. I love crafting stories that resonate with audiences and drive engagement. Over the years, I've worked with various brands, honing my skills in social media marketing and campaign management. Whether it's developing high-performing ads or engaging content for platforms like Instagram and TikTok, I enjoy every aspect of connecting brands with their audiences. When I'm not working, you can find me exploring the outdoors or capturing moments through photography.

KAYLAN MACKINNON

Digital Marketer, Influencer Marketing Manager, Marketing Strategist, +3

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Hi there! I'm Kaylan Mackinnon, a passionate Digital Marketing Specialist based in Vancouver. With a background in Creative Writing and Business Management, I blend creativity with analytics to deliver impactful marketing strategies. I love crafting stories that resonate with audiences and drive engagement. Over the years, I've worked with various brands, honing my skills in social media marketing and campaign management. Whether it's developing high-performing ads or engaging content for platforms like Instagram and TikTok, I enjoy every aspect of connecting brands with their audiences. When I'm not working, you can find me exploring the outdoors or capturing moments through photography.…Hi there! I'm Kaylan Mackinnon, a passionate Digital Marketing Specialist based in Vancouver. With a background in Creative Writing and Business Management, I blend creativity with analytics to deliver impactful marketing strategies. I love crafting stories that resonate with audiences and drive engagement. Over the years, I've worked with various brands, honing my skills in social media marketing and campaign management. Whether it's developing high-performing ads or engaging content for platforms like Instagram and TikTok, I enjoy every aspect of connecting brands with their audiences. When I'm not working, you can find me exploring the outdoors or capturing moments through photography.

Available to hire

Hi there! I’m Kaylan Mackinnon, a passionate Digital Marketing Specialist based in Vancouver. With a background in Creative Writing and Business Management, I blend creativity with analytics to deliver impactful marketing strategies. I love crafting stories that resonate with audiences and drive engagement.

Over the years, I’ve worked with various brands, honing my skills in social media marketing and campaign management. Whether it’s developing high-performing ads or engaging content for platforms like Instagram and TikTok, I enjoy every aspect of connecting brands with their audiences. When I’m not working, you can find me exploring the outdoors or capturing moments through photography.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Marketing Coordinator at Northland Properties

February 1, 2025 - August 5, 2025

Managed high-performing paid media campaigns for Moxies Canada and USA with budgets over $100K monthly, optimizing for ROI and growth. Created social content amassing 5M+ organic views and increased engagement by 40%, driving 20% more website traffic. Led influencer marketing strategies that boosted branded content reach by 35%, engagement by 45%, and drove a 15% increase in in-store traffic. Developed and executed social media strategies leading to 20% YoY follower growth and enhanced customer retention. Implemented A/B testing improving engagement by 22% and increasing leads by 15%. Delivered analytics insights that increased ROI by 25%. Supported marketing efforts for multiple brands and mentored student teams for strategic marketing content.

Digital Marketing Specialist at RUX

December 1, 2023 - August 5, 2025

Led visual storytelling and outdoor gear content strategies, increasing post engagement by 40% and Instagram interactions by 30%. Improved conversions by 25% through content optimization and strategic calls-to-action. Expanded social media audience by 15% in one year, enhancing brand exposure.

Digital Marketing Specialist at Jo’s Italian Deli

December 1, 2023 - August 5, 2025

Managed influencer program generating 500K to 1M social media views and increasing foot traffic by 80% within six months, aiding plans for a third store. Produced engaging photography and video content resulting in a 20% conversion rate increase in three months. Optimized paid ads and social engagement, reducing CPC by 30% and increasing CTR by 25%. Enhanced positive customer sentiment by 15% and decreased negative feedback by 10%.

Digital Marketing Specialist at Uncommon Purpose

May 1, 2023 - August 5, 2025

Optimized PPC and Google Ads campaigns achieving a 60% increase in CTR and 35% rise in B2B & B2C conversions in four months. Improved Facebook Ads performance boosting CTR by 25% and conversion rates by 20% in three months. Developed SEO strategies raising organic traffic by 40%, boosting keyword rankings by 25%, reducing bounce rates by 20%, and increasing time on site by 30%.

Digital Marketing Specialist at Block care Inc.

January 1, 2022 - August 5, 2025

Managed advertising budgets over $50K with consistent 28% ROI. Led YouTube influencer campaigns increasing product awareness by 15% and customer conversions by 10%. Developed social media strategy that enhanced brand engagement by 20% and community growth by 15%. Gained experience with Web3 and blockchain technologies working with Sologenic to translate complex DeFi concepts into engaging marketing content.

Marketing Coordinator at Northland Properties

August 1, 2025 - September 9, 2025

Managed Moxies Canada and USA high-performing paid media campaigns, running monthly Meta ads with budgets exceeding $100K+, optimizing performance to maximize ROI and drive brand growth across digital platforms. Developed and executed full-scale social media strategies, increasing follower growth and improving customer retention.

Digital Marketing Specialist at RUX

December 1, 2023 - September 9, 2025

Drove a 40% increase in post engagement through visual storytelling in outdoor gear content creation, enhancing audience interaction. Boosted conversions with strategic calls-to-action and content optimization.

Digital Marketing Specialist at Jo’s Italian Deli

December 1, 2023 - September 9, 2025

Led a high-impact influencer program that significantly increased foot traffic and contributed to plans for store expansion. Produced engaging content, optimizing paid advertising strategies.

Digital Marketing Specialist at Uncommon Purpose

May 1, 2023 - September 9, 2025

Optimized PPC and Google Ads campaigns leading to substantial increases in conversion rates and organic traffic for Salesforce clients. Enhanced user engagement through improved SEO strategies.

Digital Marketing Specialist at Blockcare Inc.

January 1, 2022 - September 9, 2025

Managed advertising budgets while maintaining a strong ROI. Led social media strategies to boost brand engagement and community growth, optimizing PR efforts and influencer collaborations.