Social Media Marketing Consultant at Crystalinthecity

1. Social Media Strategy & Planning Audit existing social media platforms and brand presence Define clear goals (visibility, engagement, leads, brand authority) Identify target audiences and customer pain points Build a tailored content strategy aligned to business objectives Advise on the right platforms (LinkedIn, Instagram, TikTok, Facebook) 2. Content Creation (Organic & Brand-Led) Short-form video content (Reels, TikTok, Shorts) Behind-the-scenes and “day-in-the-life” content Brand storytelling and founder-led content Educational and authority-building posts Trend-aware content adapted to suit the brand (not forced trends) Caption writing with strong hooks, clarity, and call-to-actions 3. Posting, Scheduling & Account Management Content scheduling and posting across platforms Optimising posting times and formats Hashtag and keyword optimisation Profile optimisation (bios, highlights, pinned content) Consistent brand tone and messaging 4. Audience Growth & Engagement Community management (comments, DMs where required) Increasing reach, saves, shares, and meaningful engagement Encouraging conversation and brand trust Turning viewers into followers and followers into customers 5. Brand Positioning & Messaging Clarifying what makes the business different Refining brand voice so it sounds human, confident, and credible Helping founders feel comfortable showing up on camera Removing “corporate fluff” and replacing it with clarity and impact 6. Analytics, Insight & Ongoing Optimisation Monitoring performance and engagement trends Reviewing what content is working (and why) Adapting strategy based on data and audience response Continuous improvement rather than set-and-forget posting