I’m a Creative Strategist specialising in social media and short-form video, focused on building content that doesn’t just look good but performs. With experience across the US, UK, and Europe, I’ve worked with media companies, startups, and global brands to drive audience growth, engagement, and brand visibility through high-performing content across digital platforms. At Observer, I create and scale content across fashion, business, and lifestyle verticals — translating editorial stories into platform-native formats designed for retention, shareability, and reach. I’ve also worked across B2B, NGOs, and brand campaigns, giving me a strong understanding of how to adapt content strategies for different audiences and objectives. I thrive in remote environments: 〰️ Experience working across distributed teams (US, UK, Europe) 〰️ Strong async communication (Notion, Google Workspace) 〰️ Able to manage projects independently and deliver under tight deadlines…I’m a Creative Strategist specialising in social media and short-form video, focused on building content that doesn’t just look good but performs. With experience across the US, UK, and Europe, I’ve worked with media companies, startups, and global brands to drive audience growth, engagement, and brand visibility through high-performing content across digital platforms. At Observer, I create and scale content across fashion, business, and lifestyle verticals — translating editorial stories into platform-native formats designed for retention, shareability, and reach. I’ve also worked across B2B, NGOs, and brand campaigns, giving me a strong understanding of how to adapt content strategies for different audiences and objectives. I thrive in remote environments: 〰️ Experience working across distributed teams (US, UK, Europe) 〰️ Strong async communication (Notion, Google Workspace) 〰️ Able to manage projects independently and deliver under tight deadlinesWWWW…