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I’m Hannah Mitson, an artist, brand and packaging designer, and art director at the intersection of art, design, and visual storytelling. I run Studio Helia (brand identity & design consulting) and Mitson (fine art and abstract painting), crafting brand identities and campaigns from concept to print. With 10+ years of in-house and leadership experience in fast-growing DTC wellness brands, I lead diverse teams across Europe and the US, directing shoots, packaging, and multichannel campaigns. I also paint large-scale abstracts in the studio and keep creativity joyful, expressive, and deeply human.…I’m Hannah Mitson, an artist, brand and packaging designer, and art director at the intersection of art, design, and visual storytelling. I run Studio Helia (brand identity & design consulting) and Mitson (fine art and abstract painting), crafting brand identities and campaigns from concept to print. With 10+ years of in-house and leadership experience in fast-growing DTC wellness brands, I lead diverse teams across Europe and the US, directing shoots, packaging, and multichannel campaigns. I also paint large-scale abstracts in the studio and keep creativity joyful, expressive, and deeply human.

Hannah Mitson

PRO

Brand Designer, Art Director, Designer, +2

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I’m Hannah Mitson, an artist, brand and packaging designer, and art director at the intersection of art, design, and visual storytelling. I run Studio Helia (brand identity & design consulting) and Mitson (fine art and abstract painting), crafting brand identities and campaigns from concept to print. With 10+ years of in-house and leadership experience in fast-growing DTC wellness brands, I lead diverse teams across Europe and the US, directing shoots, packaging, and multichannel campaigns. I also paint large-scale abstracts in the studio and keep creativity joyful, expressive, and deeply human.…I’m Hannah Mitson, an artist, brand and packaging designer, and art director at the intersection of art, design, and visual storytelling. I run Studio Helia (brand identity & design consulting) and Mitson (fine art and abstract painting), crafting brand identities and campaigns from concept to print. With 10+ years of in-house and leadership experience in fast-growing DTC wellness brands, I lead diverse teams across Europe and the US, directing shoots, packaging, and multichannel campaigns. I also paint large-scale abstracts in the studio and keep creativity joyful, expressive, and deeply human.

Next availability:

June 29, 2026

Edinburgh, United Kingdom

I’m Hannah Mitson, an artist, brand and packaging designer, and art director at the intersection of art, design, and visual storytelling. I run Studio Helia (brand identity & design consulting) and Mitson (fine art and abstract painting), crafting brand identities and campaigns from concept to print.

With 10+ years of in-house and leadership experience in fast-growing DTC wellness brands, I lead diverse teams across Europe and the US, directing shoots, packaging, and multichannel campaigns. I also paint large-scale abstracts in the studio and keep creativity joyful, expressive, and deeply human.

Skills

Branding

Brand Identity

Experience Level

Branding

Expert

Brand Identity

Expert

Work Experience

Founder & Head of Design - Studio Helia & Mitson Design at Studio Helia & Mitson Design

January 1, 2024 - Present

Founder of two interconnected creative practices, delivering brand identity systems, packaging, editorial layouts, art direction, photography, and digital content. Develops original abstract painting collections and visual storytelling for founder-led brands.

Head of Visual & Creative Output at Your Super (Your Superfoods GmbH)

January 1, 2021 - January 1, 2024

Led all visual and creative output for a fast-growing DTC nutrition brand across EU and US; oversaw a multilingual design team; managed shoot budgets and directed editorial and video content; guided brand identity refresh for 2024.

Senior Graphic Designer / Art Director at Your Super (Your Superfoods GmbH)

February 1, 2018 - January 31, 2021

Conceptualised and executed multichannel campaigns across social, digital, email, and print; provided art direction for shoots; notable campaigns contributed to strong sales performance.

Art Direction & Visual Storytelling at Chopra (The Healing Company)

August 1, 2023 - January 1, 2024

Art direction and visual storytelling for a global wellness brand; developed brand look across digital, editorial, and photography channels; produced mood boards and guided editorial/video shoots.