MARÍA JESÚS ALFARO

Available to hire

I am a senior marketing professional with 10+ years of experience in FMCG across Europe and LATAM.

About

I am a senior marketing professional with 10+ years of experience in FMCG across Europe and LATAM. I have a proven record in consumer insights, brand strategy and innovation and go-to-market strategies, driving growth for iconic brands like Corona, Stella Artois and Cusqueña. I enjoy turning consumer and shopper understanding into actionable recommendations, leading cross-market teams, and delivering sustainable business results through creative effectiveness and data-driven decision-making.

  • 12 years' experience
  • Joined May 2026

Languages

  • Spanish; CastilianFluent
  • EnglishAdvanced
  • FrenchIntermediate

Industry experience

  • Consumer Goods
  • Retail
  • Manufacturing
  • Media & Entertainment

More experts in Luxembourg, Luxembourg

Work experience· 8 roles

Marketing Manager – Corona BNFL (France, Belgium, Netherlands, Luxembourg) · AB InBev BelgiumOct 2024 – Present · 2 yrs 2 mos

Led brand strategy, innovation, and communication for Corona across BNFL; managed +€9M regional budget; led Corona 100 Years Campaign; forged partnerships such as Corona × Vilebrequin; drove Corona Cero expansion with ABI’s largest European sampling plan reaching 1M consumers.

Marketing Manager – Beyond Beer Europe & Interim Corona BENL · AB InBev BelgiumJan 2021 – Jan 2024 · 3 yrs 1 mo

Led multi-country innovation and portfolio development across Europe; identified growth opportunities and shaped launch strategies; led Olympics campaign for Corona in BE–NL; launched EZY Energy (3.0% household penetration in six months); designed Corona Sunset launch plan; built portfolio foundations enabling Brutal Fruit UK roll-out.

Senior Insights Manager – Global Brands (Corona, Stella Artois) · AB InBevJan 2020 – Jan 2021 · 1 yr 1 mo

Led the global consumer insights agenda for Corona and Stella Artois in Europe; translated consumer and market understanding into strategic brand direction; built foundational learnings adopted by global teams; enabled Stella Artois relaunch after 14 years without above-the-line presence; led cross-functional communication excellence initiatives with Media, Analytics, Sales and Creative Agencies to inform 1YP and 3YP recommendations.

Senior Insights Manager – BeLux · AB InBev BeLuxJan 2019 – Jan 2020 · 1 yr 1 mo
Brand Manager – Stella Artois & Cusqueña · AB InBev ChileJan 2017 – Jan 2019 · 2 yrs 1 mo
Global Management Trainee · AB InBev (Argentina & Chile)Jan 2016 – Jan 2017 · 1 yr 1 mo
Marketing Intern – Strategic Marketing, Western Europe Zone · L’Oréal – Professional Products DivisionJan 2015 – Dec 2015 · 1 yr
Marketing Intern – Operational Marketing · L’Oréal – Professional Products DivisionJan 2014 – Dec 2014 · 1 yr

Education

CEMS Master in International Management · HEC Paris & Adolfo Ibáñez University2030 – 2026
BSc in Business Administration (Commercial Engineering) · Adolfo Ibáñez University2030 – 2026

Certifications and awards

CORe Credential of Readiness2030 – 2026
General Assembly – Certified Marketer Level 12030 – 2026

Hire MARÍA JESÚS ALFARO today

Post a job and invite MARÍA, or contact them directly. No hidden commission.

Post a job