Strategy Lead at Rise at Seven

It was my role to find the market opportunity for each of my clients, define the narrative and multi-channel strategy to seize it, then make them a category leader by telling their story to the world. Working for local, global and multimarket clients, I built and directed strategy across reactive and campaign PR, on-site content and SEO, social media and brand, and use the ways they interact and support each other to achieve my clients’ goals. Current and Former Clients: AXA Health, Mouser, JAAQ, Birkenstock, Morphy Richards, Dojo, Pooky, Trouble Maker, Radius, Parkdean Resorts, Trusted Housesitters, Holiday Lodges, Langtins, MedExpress.

SEO Manager at EMIS

Recruited, trained, and managed a new SEO team to stimulate traffic growth for Patient Info website. Acted as player-coach performing site-wide SEO audits, creating new processes for content, link building, and technical SEO optimisations, and mentoring the team. Achieved an average 3% monthly growth in organic traffic over 8 months, resulting in approximately 8.5 million additional page views.

Strategic Digital Manager at EMIS / Optum

Lead Content, SEO, CRM, Digital Marketing, and Paid Media teams for healthcare editorial website Patient Info and healthcare app Patient Access. Responsibilities include developing a data-driven content strategy, B2B & B2C product marketing, PR and outreach campaigns, managing paid media and partnerships, line management of a team of 6, data analysis and reporting, product delivery, and technical SEO optimisations. Achievements include facilitating £688k in revenue, increasing CRM page views by 42.2%, boosting ranking keywords by 26%, delivering a website migration with minimal disruption, and launching new revenue-generating app features.

SEO Manager at EMIS

Recruited, trained, and managed an SEO team to drive traffic growth for the Patient Info product. Coached the team by example through site-wide SEO audits and creation of processes for content, link building, and technical optimisation. Supported mentoring and best-practice delivery, contributing to sustained organic traffic growth over the period.

Marketing Executive at Gnatta / FM Outsource

Audited and developed new SEO, CRM, and marketing content strategies for two B2B SaaS customer service products to drive sales conversions. Project-managed a website redesign including managing delivery timelines, coordinating developers, designers, and stakeholders, and mitigating risks.

Content Executive at Ripe Insurance

Produced and marketed SEO-led content for 11 insurance brands to drive sales conversions. Conducted interviews and secured media coverage in The Telegraph, The Evening Standard, and The Times. Managed newsletters including writing, A/B testing and scheduling. Coordinated design teams for marketing collateral and outreach campaigns. Reported on content and newsletter performance weekly and monthly to senior leadership.

Content Executive at Ripe Insurance

Produced and marketed SEO-led content for 11 insurance brands to drive conversions, securing notable interviews and coverage across national publications. Wrote, built, scheduled, and A/B tested newsletters across all brands, maintaining brand tone and coordinated design for marketing collateral. Reported on campaign performance and ensured consistent delivery across multiple brands.

Web Content Management Executive at Galaxy Optical

Led all digital content and marketing communications for M&S Opticians and iChoose brands, including email campaigns and SEO copy for over 210 product launches. Supported building the iChoose website by working with developers on site structure and visual hierarchy, transforming wireframes into user-friendly UX/UI with content and graphics.