Maria J. Torrealba
Hi, I'm Maria Jose Torrealba, a marketing and communications professional with over five years of experience in social media management, content strategy, community engagement, account management, and digital marketing.
About
Hi, I’m Maria Jose Torrealba, a marketing and communications professional with over five years of experience in social media management, content strategy, community engagement, account management, and digital marketing.
Throughout my career, I have worked with brands across multiple industries, helping them grow their online presence, engage their audiences, and achieve business goals through strategic content and data-driven marketing. My experience includes managing social media channels, developing content calendars, coordinating influencer partnerships, executing email marketing campaigns, analyzing performance metrics, and building strong client relationships.
What sets me apart is my ability to combine strategic thinking with hands-on execution. I am highly organized, proactive, and comfortable managing multiple projects simultaneously while maintaining a strong attention to detail. I enjoy transforming ideas into compelling content, building authentic communities, and creating marketing initiatives that deliver measurable results.
I bring a collaborative mindset, excellent communication skills, and a genuine passion for helping brands tell their stories in ways that connect with people and drive growth.
- 10 years' experience
- Joined February 2026
Skills· 18
Languages
- Spanish; CastilianFluent
- EnglishAdvanced
Industry experience
- Media & Entertainment
- Software & Internet
- Professional Services
- Other
- Consumer Goods
- Retail
Work experience
Led the planning and execution of digital initiatives, including content scheduling and campaign management, tailored to specific target groups in Latin America. Oversaw the creation and distribution of engaging content, ensuring alignment with organizational objectives and audience preferences. Utilized analytics tools to monitor campaign performance, providing regular reports on growth metrics and engagement. Coordinated with cross-functional teams and stakeholders to optimize resource allocation and campaign effectiveness.
Developed and managed digital marketing strategies targeting diverse audiences in Latin America, with a focus on increasing brand reach and engagement. Successfully expanded client databases by 300%, significantly enhancing community impact and brand visibility. Coordinated large-scale digital campaigns and events, including workshops and online activations, engaging over 1,200 participants and achieving satisfaction ratings above 95%. Conducted in-depth performance analyses to inform content strategy, resulting in a regular doubling of engagement rates across social media platforms. Managed collaborations with influencers and user-generated content creators to amplify campaign reach and authenticity. Ensured all content and communications adhered to brand guidelines and maintained a professional, consistent tone.
Education
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