As a digital marketing strategist with extensive experience in Latin American markets, I bring a proven ability to design and execute high-impact campaigns that drive brand awareness and user engagement. My background includes leading digital initiatives for diverse audiences, with a particular focus on data-driven growth, influencer partnerships, and community-centric content strategies. Having successfully managed large-scale projects and increased client databases by 300%, I am adept at leveraging analytics to optimize campaign performance and ensure measurable results. My fluency in Spanish and deep understanding of local cultures position me to authentically connect with Chilean and Argentinian ski and snowboard communities. I have a strong track record of collaborating with influencers and UGC creators, ensuring consistent, professional branding across all touchpoints. I am motivated by Twine’s mission to empower creators and businesses, and I am committed to delivering a campaign that not only meets but exceeds your objectives for the ski app launch. Sincerely, Maria Jose Torrealba…

Maria J. Torrealba

As a digital marketing strategist with extensive experience in Latin American markets, I bring a proven ability to design and execute high-impact campaigns that drive brand awareness and user engagement. My background includes leading digital initiatives for diverse audiences, with a particular focus on data-driven growth, influencer partnerships, and community-centric content strategies. Having successfully managed large-scale projects and increased client databases by 300%, I am adept at leveraging analytics to optimize campaign performance and ensure measurable results. My fluency in Spanish and deep understanding of local cultures position me to authentically connect with Chilean and Argentinian ski and snowboard communities. I have a strong track record of collaborating with influencers and UGC creators, ensuring consistent, professional branding across all touchpoints. I am motivated by Twine’s mission to empower creators and businesses, and I am committed to delivering a campaign that not only meets but exceeds your objectives for the ski app launch. Sincerely, Maria Jose Torrealba…

Available to hire

As a digital marketing strategist with extensive experience in Latin American markets, I bring a proven ability to design and execute high-impact campaigns that drive brand awareness and user engagement. My background includes leading digital initiatives for diverse audiences, with a particular focus on data-driven growth, influencer partnerships, and community-centric content strategies. Having successfully managed large-scale projects and increased client databases by 300%, I am adept at leveraging analytics to optimize campaign performance and ensure measurable results.

My fluency in Spanish and deep understanding of local cultures position me to authentically connect with Chilean and Argentinian ski and snowboard communities. I have a strong track record of collaborating with influencers and UGC creators, ensuring consistent, professional branding across all touchpoints. I am motivated by Twine’s mission to empower creators and businesses, and I am committed to delivering a campaign that not only meets but exceeds your objectives for the ski app launch.

Sincerely,
Maria Jose Torrealba

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Language

Spanish; Castilian
Fluent
English
Advanced

Work Experience

DIGITAL MARKETING & COMMUNITY ENGAGEMENT SPECIALIST at Titiaro Estrategia Digitales
July 11, 2016 - Present
Developed and managed digital marketing strategies targeting diverse audiences in Latin America, with a focus on increasing brand reach and engagement. Successfully expanded client databases by 300%, significantly enhancing community impact and brand visibility. Coordinated large-scale digital campaigns and events, including workshops and online activations, engaging over 1,200 participants and achieving satisfaction ratings above 95%. Conducted in-depth performance analyses to inform content strategy, resulting in a regular doubling of engagement rates across social media platforms. Managed collaborations with influencers and user-generated content creators to amplify campaign reach and authenticity. Ensured all content and communications adhered to brand guidelines and maintained a professional, consistent tone.
PROJECT MANAGER & DIGITAL STRATEGY LEAD at DAR Learning
May 10, 2019 - Present
Led the planning and execution of digital initiatives, including content scheduling and campaign management, tailored to specific target groups in Latin America. Oversaw the creation and distribution of engaging content, ensuring alignment with organizational objectives and audience preferences. Utilized analytics tools to monitor campaign performance, providing regular reports on growth metrics and engagement. Coordinated with cross-functional teams and stakeholders to optimize resource allocation and campaign effectiveness.

Education

Bachelor of Arts in Fashion Merchandising at Miami International University of Art and Design
January 11, 2030 - January 1, 2019

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Software & Internet, Professional Services, Other