DM

David Mkrtchyan

Available to hire

I see SEO not just as a channel, but as a core part of brand growth and product strategy.

About

I see SEO not just as a channel, but as a core part of brand growth and product strategy. With 8+ years in iGaming (6+ in SEO), I have worked across both regulated and non-regulated markets, where success depends on combining technical excellence, strong content direction, and smart distribution.

I have been leading a team of 6 for over 2 years, so I naturally think in terms of strategy and branding, ensuring SEO supports long-term growth, not just short-term wins.

  • 6 years' experience
  • Joined August 2025

Languages

  • EnglishAdvanced
  • ArmenianIntermediate

Industry experience

  • Gaming
  • Software & Internet
  • Media & Entertainment
  • Professional Services

More experts in Yerevan, Armenia

Work experience· 16 roles

Senior SEO Specialist · Bet Construct | iGamingFeb 2023 – Nov 2025 · 2 yrs 10 mos

Lead a team of SEO specialists; optimize existing SEO processes; monitor and analyze web performance metrics (traffic, conversions, rankings); create and deliver detailed SEO reports and insights to stakeholders; set up Google Analytics and Google Search Console; develop and implement a link-building strategy; coordinate changes with the development team; produce monthly reports for clients.

SEO Team Lead · Softconstruct | VBETFeb 2023 – Present · 3 yrs 10 mos

Leading the iGaming SEO team, optimizing existing SEO processes and implementing new business strategies. Managing a team of SEO specialists, providing guidance, mentorship, and support to drive successful SEO initiatives. Monitoring and analyzing website performance metrics including traffic, conversions, and rankings, making data-driven decisions to optimize campaigns. Creating and delivering detailed SEO reports and insights to stakeholders.

SEO Team Lead · Softconstruct | VBET | iGamingFeb 2023 – Present · 3 yrs 10 mos

Leading a team of SEO specialists, optimizing existing processes, and implementing new SEO strategies within the company. Responsible for monitoring and analyzing website performance metrics including traffic, conversions and rankings to optimize campaigns. Deliver detailed SEO reports and insights to stakeholders and mentor team members to ensure successful execution of SEO initiatives.

SEO/ASO Manager | Consultancy · Swaps App | Crypto ExchangeJan 2023 – Aug 2025 · 2 yrs 8 mos
Senior SEO Specialist · Softconstruct | VBETJan 2023 – Aug 2025 · 2 yrs 8 mos
Senior SEO Specialist · Softconstruct | VBET | iGamingJan 2023 – Aug 2025 · 2 yrs 8 mos
SEO/ASO Manager | Consultancy · Swaps App | Crypto ExchangeJan 2023 – Aug 2025 · 2 yrs 8 mos
Product Marketing Specialist · Bet Construct | iGamingDec 2021 – Dec 2021 · 1 mo

Education· 7

Master Degree in Marketing · National Academy of Sciences of the Republic of Armenia2014 – 2016
Bachelor of International Economics · Ternopil National Economic University2010 – 2014
Master Degree in Marketing · National Academy of Sciences of the Republic of Armenia2014 – 2016
Bachelor of International Economics · Ternopil National Economic University2010 – 2014

Certifications and awards

Conversion Rate Optimization (CRO)2021 – 2023

Hire David Mkrtchyan today

Post a job and invite David, or contact them directly. No hidden commission.

Post a job