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I see SEO not just as a channel, but as a core part of brand growth and product strategy. With 8+ years in iGaming (6+ in SEO), I have worked across both regulated and non-regulated markets, where success depends on combining technical excellence, strong content direction, and smart distribution. I have been leading a team of 6 for over 2 years, so I naturally think in terms of strategy and branding, ensuring SEO supports long-term growth, not just short-term wins.…I see SEO not just as a channel, but as a core part of brand growth and product strategy. With 8+ years in iGaming (6+ in SEO), I have worked across both regulated and non-regulated markets, where success depends on combining technical excellence, strong content direction, and smart distribution. I have been leading a team of 6 for over 2 years, so I naturally think in terms of strategy and branding, ensuring SEO supports long-term growth, not just short-term wins.

David Mkrtchyan

SEO Expert, Marketing Strategist, Growth Marketer, +6

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I see SEO not just as a channel, but as a core part of brand growth and product strategy. With 8+ years in iGaming (6+ in SEO), I have worked across both regulated and non-regulated markets, where success depends on combining technical excellence, strong content direction, and smart distribution. I have been leading a team of 6 for over 2 years, so I naturally think in terms of strategy and branding, ensuring SEO supports long-term growth, not just short-term wins.…I see SEO not just as a channel, but as a core part of brand growth and product strategy. With 8+ years in iGaming (6+ in SEO), I have worked across both regulated and non-regulated markets, where success depends on combining technical excellence, strong content direction, and smart distribution. I have been leading a team of 6 for over 2 years, so I naturally think in terms of strategy and branding, ensuring SEO supports long-term growth, not just short-term wins.

Available to hire

I see SEO not just as a channel, but as a core part of brand growth and product strategy. With 8+ years in iGaming (6+ in SEO), I have worked across both regulated and non-regulated markets, where success depends on combining technical excellence, strong content direction, and smart distribution.

I have been leading a team of 6 for over 2 years, so I naturally think in terms of strategy and branding, ensuring SEO supports long-term growth, not just short-term wins.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Advanced

Armenian

Intermediate

Work Experience

SEO Team Lead at Softconstruct | VBET | iGaming

February 1, 2023 - Present

Leading a team of SEO specialists, optimizing existing processes, and implementing new SEO strategies within the company. Responsible for monitoring and analyzing website performance metrics including traffic, conversions and rankings to optimize campaigns. Deliver detailed SEO reports and insights to stakeholders and mentor team members to ensure successful execution of SEO initiatives.

Senior SEO Specialist at Softconstruct | VBET | iGaming

January 31, 2023 - August 26, 2025

Communicated SEO goals and projects to internal stakeholders including senior executives. Developed and executed SEO strategy roadmaps to improve search rankings and drive quality traffic. Led migration from client-side to server-side rendering for single-page applications, coordinating closely with development teams. Assisted account managers with client communications regarding SEO knowledge and recommendations. Created monthly reports and dashboards for weekly meetings.

SEO/ASO Manager | Consultancy at Swaps App | Crypto Exchange

January 1, 2023 - August 26, 2025

Developed optimization strategies improving the company's search engine rankings. Set measurable marketing goals demonstrating improved efforts. Created and implemented link-building strategies and technical SEO recommendations in close collaboration with developers. Optimized app store presence including text, assets, and keyword definitions across multiple languages.

SEO Specialist at Softconstruct | VBET | iGaming

January 1, 2021 - August 26, 2025

Conducted SEO keyword research across company websites and marketing materials. Managed onsite and offsite optimization projects and reported performance. Developed strategies to increase search engine rankings and reviewed technical SEO issues. Set up Google Analytics and Search Console for clients. Executed link-building strategies, monitored daily performance metrics, analyzed competitor SEO techniques, and optimized websites and content with effective keywords. Assisted marketing data analysis to shape future strategies and conducted topic research for blogs.

SEO Specialist at Anthony Media Group | US Based Agency

July 31, 2020 - August 26, 2025

Developed and implemented effective SEO strategies. Performed daily and weekly technical audits on websites with short- and long-term SEO recommendations. Optimized projects through off-page SEO strategies. Communicated with teams and management on project development, timelines, and results. Produced monthly client reports.

Product Marketing Specialist at Betconstruct | iGaming

February 28, 2020 - August 26, 2025

Managed product marketing activities including conversion rate optimization with A/B testing and heatmap analysis. Tracked user behavior and landing page optimization. Utilized analytics tools such as Google Analytics, SEMrush, and Ahrefs. Coordinated PPC fundamentals and affiliate marketing efforts. Responsible for app store optimization and keywords in multiple languages. Basic knowledge of relevant web technologies including HTML, CSS, JavaScript, server-side rendering, and single page application.

SEO Team Lead at Softconstruct | VBET

February 1, 2023 - Present

Leading the iGaming SEO team, optimizing existing SEO processes and implementing new business strategies. Managing a team of SEO specialists, providing guidance, mentorship, and support to drive successful SEO initiatives. Monitoring and analyzing website performance metrics including traffic, conversions, and rankings, making data-driven decisions to optimize campaigns. Creating and delivering detailed SEO reports and insights to stakeholders.

Senior SEO Specialist at Softconstruct | VBET

January 31, 2023 - August 26, 2025

Communicated SEO goals and projects internally including senior executives. Developed and executed SEO strategy roadmaps to increase search rankings and drive quality traffic. Led transition of single-page application rendering from client-side to server-side with development team. Assisted account managers with client communications around organic search knowledge and recommendations, creating clear strategic visions. Created monthly reports, spreadsheets, slide decks, and dashboards for weekly meetings.

SEO/ASO Manager | Consultancy at Swaps App | Crypto Exchange

January 31, 2023 - August 26, 2025

Developed optimization strategies that increased company search engine rankings and established measurable marketing goals for improvements. Created link-building strategies and made technical SEO recommendations working closely with developers. Created and optimized all elements of app store presence including text, assets, and keyword definitions in multiple languages.

SEO Specialist at Softconstruct | VBET

March 1, 2021 - August 26, 2025

Researched SEO keywords for use throughout company websites and marketing materials. Managed offsite and onsite SEO projects reporting on performance. Developed optimization strategies that raised search engine rankings. Reviewed technical SEO issues and recommended fixes. Installed and configured Google Analytics and Search Console on client sites. Executed link-building strategies and monitored daily performance metrics to evaluate SEO effectiveness. Analyzed keywords and SEO techniques used by competitors and site analytics to target traffic and optimize content with effective keywords. Conducted blog topic research and competitor backlink analysis. Managed market research on consumer requirements, habits, and trends. Assisted in analyzing marketing data shaping future strategies including campaign results, conversion rates, and traffic. Planned and executed initiatives reaching target audiences via social media and email.

SEO Specialist at Anthony Media Group | US Based Agency

February 28, 2020 - August 26, 2025

Developed and implemented effective SEO strategies. Performed daily and weekly technical site audits with short- and long-term SEO recommendations. Optimized projects through off-page SEO strategies. Communicated with team and management on project development, timelines, and results. Produced monthly reports for clients.

Product Marketing Specialist at Betconstruct | iGaming

January 31, 2020 - August 26, 2025

Assisted with SEO and marketing plan tasks as assigned.

Senior SEO Specialist at Bet Construct | iGaming

February 1, 2023 - November 17, 2025

Lead a team of SEO specialists; optimize existing SEO processes; monitor and analyze web performance metrics (traffic, conversions, rankings); create and deliver detailed SEO reports and insights to stakeholders; set up Google Analytics and Google Search Console; develop and implement a link-building strategy; coordinate changes with the development team; produce monthly reports for clients.

Product Marketing Specialist at Bet Construct | iGaming

December 31, 2021 - December 31, 2021

Developed optimization strategies to increase search rankings and traffic; conducted daily/weekly technical audits; led on/off-page SEO initiatives; created performance dashboards; reported results to management; collaborated with marketing and product teams to align SEO with broader campaigns.

SEO Specialist at Bet Construct | iGaming

December 31, 2019 - December 31, 2019

Implemented SEO tools and processes; optimized on-page and off-page activities; conducted site audits; built internal and external linking strategies; prepared and delivered reporting dashboards; collaborated with developers on site optimizations.

Product Marketing Specialist at Bet Construct | iGaming

March 1, 2020 - March 1, 2021

Developed daily and weekly technical audits on websites, performed on-page and off-page SEO optimization, and produced monthly client reports. Communicated project status and timelines with the team and management. Drove optimization strategies to improve search rankings and traffic, including app store presence optimization and multilingual keyword definitions.