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I'm Maria Koukianaki, a results-driven account and campaign manager with experience coordinating ATL, BTL, and digital initiatives across multiple channels for Greek brands. I excel at aligning client needs with creative briefs, steering cross-functional teams, and ensuring timely delivery of assets and reports. I thrive in fast-paced environments and love turning data into actionable insights that improve campaign performance. With hands-on experience in budgeting, production liaison, and performance analysis, I turn analytics into strategy and optimize campaigns across CRM, Strategy, PR, Creative, Studio, Motion, and Social Media teams. I'm looking forward to bringing my multi-brand experience and collaborative approach to new challenges in advertising and marketing.…I'm Maria Koukianaki, a results-driven account and campaign manager with experience coordinating ATL, BTL, and digital initiatives across multiple channels for Greek brands. I excel at aligning client needs with creative briefs, steering cross-functional teams, and ensuring timely delivery of assets and reports. I thrive in fast-paced environments and love turning data into actionable insights that improve campaign performance. With hands-on experience in budgeting, production liaison, and performance analysis, I turn analytics into strategy and optimize campaigns across CRM, Strategy, PR, Creative, Studio, Motion, and Social Media teams. I'm looking forward to bringing my multi-brand experience and collaborative approach to new challenges in advertising and marketing.

Maria Koukianaki

Social Media Manager, Digital Marketer, Project Manager, +4

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I'm Maria Koukianaki, a results-driven account and campaign manager with experience coordinating ATL, BTL, and digital initiatives across multiple channels for Greek brands. I excel at aligning client needs with creative briefs, steering cross-functional teams, and ensuring timely delivery of assets and reports. I thrive in fast-paced environments and love turning data into actionable insights that improve campaign performance. With hands-on experience in budgeting, production liaison, and performance analysis, I turn analytics into strategy and optimize campaigns across CRM, Strategy, PR, Creative, Studio, Motion, and Social Media teams. I'm looking forward to bringing my multi-brand experience and collaborative approach to new challenges in advertising and marketing.…I'm Maria Koukianaki, a results-driven account and campaign manager with experience coordinating ATL, BTL, and digital initiatives across multiple channels for Greek brands. I excel at aligning client needs with creative briefs, steering cross-functional teams, and ensuring timely delivery of assets and reports. I thrive in fast-paced environments and love turning data into actionable insights that improve campaign performance. With hands-on experience in budgeting, production liaison, and performance analysis, I turn analytics into strategy and optimize campaigns across CRM, Strategy, PR, Creative, Studio, Motion, and Social Media teams. I'm looking forward to bringing my multi-brand experience and collaborative approach to new challenges in advertising and marketing.

Available to hire

I’m Maria Koukianaki, a results-driven account and campaign manager with experience coordinating ATL, BTL, and digital initiatives across multiple channels for Greek brands. I excel at aligning client needs with creative briefs, steering cross-functional teams, and ensuring timely delivery of assets and reports. I thrive in fast-paced environments and love turning data into actionable insights that improve campaign performance.

With hands-on experience in budgeting, production liaison, and performance analysis, I turn analytics into strategy and optimize campaigns across CRM, Strategy, PR, Creative, Studio, Motion, and Social Media teams. I’m looking forward to bringing my multi-brand experience and collaborative approach to new challenges in advertising and marketing.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

Greek, Modern

Fluent

English

Fluent

Work Experience

Account Manager at DDB Athens

July 1, 2025 - October 31, 2025

Coordination and management of ATL & BTL campaigns across multi-channel platforms; daily client communication and supervision of ongoing projects to ensure timely delivery; implementation of branding consistency across campaign materials; budget estimation, planning and monitoring of multi-channel campaigns; liaison with production houses & media agencies; competition monitoring, reporting and extraction of actionable insights.

Account Executive at Ogilvy

February 1, 2025 - February 1, 2025

Coordination of ATL, BTL & digital campaigns and materials; day-to-day project management and follow-up on deliverables; meetings and liaison with clients to identify advertising requirements; participation in campaign development with CRM, Strategy, PR, Creative, Studio, Motion and Social Media teams; collaboration with production companies for campaign execution; budget estimation and reporting.

Account Executive at Frank & Fame (Nestlé Group Clients)

May 1, 2022 - May 1, 2022

Coordination of ATL, BTL & digital campaigns and materials for Nestlé Group Companies; client meetings to discuss requirements and present campaign ideas; collaboration with Creative, PR and Social Media teams for integrated proposals; liaising with production for campaign execution; social media calendars and ongoing campaign management.

Assistant Product Manager Trainee at Pandora Jewelry Hellas SA

August 1, 2019 - August 1, 2019

Coordination of new store launches, event coordination and in-store activities; daily e-shop operations and inventory management; social media management and content updates; invoice processing and financial reporting; product pricing and branding for new launches.

Sales Representative at Tally Weijl

November 1, 2018 - November 1, 2018

Customer service and sales; merchandising and in-store display management; liaison with HQ to improve operational processes.