Available to hire
I’m a self-driven Senior Product Designer with 10+ years of UX expertise, specializing in user research, design systems, and AI-enhanced interfaces for B2B and B2C products. I bring a high attention to detail, strong communication, and a strategic mindset to every project, delivering outcomes that address customer needs.
I thrive in fast-paced environments, managing multiple initiatives with ambiguity, influencing stakeholders, and mentoring fellow designers. I enjoy turning customer insights into actionable strategies, collaborating across cross-functional teams to drive meaningful product improvements.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Beginner
Work Experience
Senior UX Designer / Researcher at UpTop
April 30, 2025 - September 30, 2025Led multi-method UX research for a Fortune 500 enterprise platform, validating assumptions and informing navigation and information architecture decisions. Conducted UX audits, user interviews, card sorting, usability testing, and tree testing to identify terminology and deep-linking issues impacting findability. Synthesized findings into clear, actionable recommendations that directly influenced product direction and phased UX improvements.
Senior Product Designer at Holland America
January 31, 2024 - September 30, 2024Revamped online check-in customer experience, reducing processing time by 30% and support issues across digital and frontline channels. Built a scalable design system for user-facing dashboards and multi-step check-in flows, collaborating with engineering to deliver 60-100+ responsive components. Led UX redesign of a high-stakes digital check-in experience used by guests prior to embarkation, where errors directly impacted boarding and customer satisfaction. Balanced user needs, operational constraints, and technical limitations to deliver a more intuitive, reliable experience.
Senior Product Designer at Ingram Micro
January 31, 2022 - November 30, 2023Spearheaded UX research for partner onboarding, organizing complex information and insights to inform a user-centered, data-driven dashboard redesign. Optimized the quote experience, reducing navigation time by 30% in usability testing. Led homepage research through six user interviews, uncovering UX issues that informed a simplified, more intuitive data-driven dashboard experience. Refined e-Commerce search UX to improve product discovery and reduce abandonment, contributing to a ~15-20% improvement in product findability. Drove UX improvements across multiple product areas, including quoting, partner onboarding, search, and checkout workflows, while maintaining cross-platform consistency.
Senior UX Designer at Revel Consulting
March 31, 2017 - May 31, 2021Revamped FedEx's promo code creation flow and designed a streamlined dashboard for SMB account setup, reducing steps from 40+ to under 10. Replaced Xbox's manual publishing workflow with a task-based dashboard supporting 24 publishers, 54 retailers, and 57M global subscribers. Improved HP's employee support portal, boosting navigation efficiency by 50% through card sorting and tree testing. Researched Office 365 trial experience, uncovering setup complexity (82%), time constraints (76%), and support issues (94%) to drive simplified onboarding. Unified Funko's fragmented web experience into a single e-Commerce B2C platform, driving $30M+ in direct-to-consumer sales the following year.
User UX Architect at SMITH.co
October 26, 2013 - June 25, 2017Overhauled AT&T's sales tool interface, expanding adoption to 1.6M+ monthly users. Redesigned Honeywell EMEA navigation to improve usability and reduce search friction, decreasing average time-to-task in self-service flows by ~20%. Created Leads North America’s first online editing tool for print materials, contributing to a 15% YoY increase in digital sales in 2014.
Senior UX Designer / Researcher (B2B) at UpTop
May 1, 2025 - October 1, 2025Led multi-method UX research for a Fortune 500 enterprise platform, validating assumptions and informing navigation and information architecture decisions. Conducted UX audits, user interviews, card sorting, usability testing, and tree testing to identify terminology and deep-linking issues impacting findability. Synthesized findings into clear, actionable recommendations that directly influenced product direction and phased UX improvements.
Senior Product Designer (B2C) at Holland America
February 1, 2024 - October 1, 2024Revamped online check-in customer experience, reducing processing time by 30% and support issues across digital and frontline channels. Built a scalable design system for user-facing dashboards and multi-step check-in flows, collaborating with engineering to deliver 60-100+ responsive components. Led UX redesign of a high-stakes digital check-in experience used by guests prior to embarkation. Balanced user needs, operational constraints, and technical limitations to deliver a more intuitive, reliable experience.
Senior Product Designer (B2B) at Ingram Micro
February 1, 2022 - December 1, 2023Spearheaded UX research for partner onboarding, organizing complex information and insights to inform a user-centered, data-driven dashboard redesign. Optimized the quote experience, reducing navigation time by 30% in usability testing. Led homepage research through six user interviews, uncovering UX issues that informed a simplified, more intuitive data-driven dashboard experience. Refined e-Commerce search UX to improve product discovery and reduce abandonment, contributing to a ~15-20% improvement in product findability. Drove UX improvements across multiple product areas, including quoting, partner onboarding, search, and checkout workflows, while maintaining cross-platform consistency.
Education
Master of Science in Human-Centered Design & Engineering (HCI) at University of Washington
January 1, 2012 - June 30, 2014Master of Science in Human-Centered Design & Engineering (HCI) at University of Washington
January 11, 2030 - February 10, 2026Master of Science in Ecommerce at Lulea University of Technology
January 11, 2030 - February 10, 2026Bachelor of Science in Management Information Systems at California State University, Long Beach
January 11, 2030 - February 10, 2026Qualifications
UI/UX Designing for AI
November 3, 2025 - January 30, 2026Ax Design Thinking
December 30, 2024 - February 28, 2025Mastering Design Thinking
November 4, 2024 - February 28, 2025Designing and Building AI Products and Services
November 6, 2023 - February 28, 2024UI/UX Design for AI Products
January 1, 2026 - February 10, 2026AI x Design Thinking
February 1, 2025 - February 10, 2026Mastering Design Thinking
February 1, 2025 - February 10, 2026Designing and Building AI Products and Services
February 1, 2024 - February 10, 2026Industry Experience
Software & Internet, Retail, Travel & Hospitality, Professional Services, Media & Entertainment, Transportation & Logistics
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Beginner
Hire a UX Designer
We have the best ux designer experts on Twine. Hire a ux designer in Seattle today.