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I'm a Digital Marketing Growth Strategist with seven years of total marketing experience, including five and a half years dedicated to B2B acquisition and three years in B2C ecosystems. I'm currently focused on the US market, managing high-budget paid media campaigns across Google, Meta, and LinkedIn, with a strict ROI mindset and pipeline revenue goals. I excel at connecting CRM data with advertising algorithms to optimize enterprise lead generation, pipeline revenue, and lifecycle workflows. I enjoy collaborating with engineering and sales to align marketing messaging with technical capabilities and automate lifecycle processes.…I'm a Digital Marketing Growth Strategist with seven years of total marketing experience, including five and a half years dedicated to B2B acquisition and three years in B2C ecosystems. I'm currently focused on the US market, managing high-budget paid media campaigns across Google, Meta, and LinkedIn, with a strict ROI mindset and pipeline revenue goals. I excel at connecting CRM data with advertising algorithms to optimize enterprise lead generation, pipeline revenue, and lifecycle workflows. I enjoy collaborating with engineering and sales to align marketing messaging with technical capabilities and automate lifecycle processes.

Matheus Lopes de Oliveira

ABM Marketer, Digital Marketer, Marketing Analyst, +7

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I'm a Digital Marketing Growth Strategist with seven years of total marketing experience, including five and a half years dedicated to B2B acquisition and three years in B2C ecosystems. I'm currently focused on the US market, managing high-budget paid media campaigns across Google, Meta, and LinkedIn, with a strict ROI mindset and pipeline revenue goals. I excel at connecting CRM data with advertising algorithms to optimize enterprise lead generation, pipeline revenue, and lifecycle workflows. I enjoy collaborating with engineering and sales to align marketing messaging with technical capabilities and automate lifecycle processes.…I'm a Digital Marketing Growth Strategist with seven years of total marketing experience, including five and a half years dedicated to B2B acquisition and three years in B2C ecosystems. I'm currently focused on the US market, managing high-budget paid media campaigns across Google, Meta, and LinkedIn, with a strict ROI mindset and pipeline revenue goals. I excel at connecting CRM data with advertising algorithms to optimize enterprise lead generation, pipeline revenue, and lifecycle workflows. I enjoy collaborating with engineering and sales to align marketing messaging with technical capabilities and automate lifecycle processes.

Available to hire

I’m a Digital Marketing Growth Strategist with seven years of total marketing experience, including five and a half years dedicated to B2B acquisition and three years in B2C ecosystems. I’m currently focused on the US market, managing high-budget paid media campaigns across Google, Meta, and LinkedIn, with a strict ROI mindset and pipeline revenue goals.

I excel at connecting CRM data with advertising algorithms to optimize enterprise lead generation, pipeline revenue, and lifecycle workflows. I enjoy collaborating with engineering and sales to align marketing messaging with technical capabilities and automate lifecycle processes.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Beginner

Beginner

Beginner

Language

Portuguese

Fluent

English

Fluent

Spanish; Castilian

Advanced

Work Experience

Digital Marketing and Paid Traffic Specialist at Applied Imagination LLC

January 1, 2025 - Present

Responsible for B2B lead generation and paid traffic across Google Ads, Meta Ads, Microsoft Ads, and LinkedIn Ads, targeting enterprise US clients. Led technical PPC strategies for high-intent tech stacks (Laravel, React, Vue, Ionic) with STAG structures and exact-match isolation. Integrated offline CRM lead quality data with Google Ads to implement Maximize Conversion Value bidding. Oversaw CRO/UX initiatives, landing page architecture, and collaboration with engineering and sales to align onboarding and lead discovery for complex B2B services.

Senior Marketing Manager at Synoro Negocios Inovadores

January 1, 2021 - April 1, 2025

Directed paid traffic strategies across Google Ads, Meta Business, LinkedIn Ads, and Microsoft Ads for a group of five tech/SaaS companies, achieving a 25% increase in total sales through targeted B2B and B2B2C segmentation. Led SEO/organic growth, web design and CRO, and performance analytics with dashboards and A/B testing frameworks to optimize ROI.

Sales and Marketing Specialist / Marketing Analyst at Various Roles – Brazil

January 1, 2018 - January 1, 2022

Managed end-to-end inbound and outbound marketing campaigns, bridged sales and marketing collaboration, executed email marketing automation, managed social media, and maintained CRM. Designed and maintained corporate websites using WordPress and Elementor to ensure brand consistency.

Senior Marketing Manager at Synoro Negocios Innovadores

September 1, 2021 - January 1, 2025

Directed multi-brand performance marketing and digital strategy for a conglomerate of five companies across B2B, SaaS, B2C, retail, IT outsourcing, financial services, and non-profit sectors, directly driving 25% YoY growth in total corporate revenue. Led B2C retail and marketplace growth for consumer brands, developed targeted enterprise B2B lead pipelines, and implemented marketing automation and SEO improvements across units with cross-functional alignment.

Sales & Marketing Specialist / Marketing Analyst at Brazil (Various Companies)

January 1, 2018 - December 31, 2022

Handled full-funnel marketing initiatives, web presence, CRM nurturing, and end-to-end lead management for multiple Brazilian clients, bridging gaps between sales and marketing to improve conversion rates and pipeline health.