Matheus Lopes de Oliveira

Available to hire

I'm a Digital Marketing Growth Strategist with seven years of total marketing experience, including five and a half years dedicated to B2B acquisition and three years in B2C ecosystems.

About

I’m a Digital Marketing Growth Strategist with seven years of total marketing experience, including five and a half years dedicated to B2B acquisition and three years in B2C ecosystems. I’m currently focused on the US market, managing high-budget paid media campaigns across Google, Meta, and LinkedIn, with a strict ROI mindset and pipeline revenue goals.

I excel at connecting CRM data with advertising algorithms to optimize enterprise lead generation, pipeline revenue, and lifecycle workflows. I enjoy collaborating with engineering and sales to align marketing messaging with technical capabilities and automate lifecycle processes.

  • 8 years' experience
  • Joined April 2026

Languages

  • PortugueseFluent
  • EnglishFluent
  • Spanish; CastilianAdvanced

Industry experience

  • Software & Internet
  • Professional Services
  • Financial Services
  • Non-Profit Organization
  • Media & Entertainment
  • Education

More experts

Work experience· 5 roles

Digital Marketing and Paid Traffic Specialist · Applied Imagination LLCJan 2025 – Present · 1 yr 11 mos

Responsible for B2B lead generation and paid traffic across Google Ads, Meta Ads, Microsoft Ads, and LinkedIn Ads, targeting enterprise US clients. Led technical PPC strategies for high-intent tech stacks (Laravel, React, Vue, Ionic) with STAG structures and exact-match isolation. Integrated offline CRM lead quality data with Google Ads to implement Maximize Conversion Value bidding. Oversaw CRO/UX initiatives, landing page architecture, and collaboration with engineering and sales to align onboarding and lead discovery for complex B2B services.

Senior Marketing Manager · Synoro Negocios InnovadoresSep 2021 – Jan 2025 · 3 yrs 5 mos

Directed multi-brand performance marketing and digital strategy for a conglomerate of five companies across B2B, SaaS, B2C, retail, IT outsourcing, financial services, and non-profit sectors, directly driving 25% YoY growth in total corporate revenue. Led B2C retail and marketplace growth for consumer brands, developed targeted enterprise B2B lead pipelines, and implemented marketing automation and SEO improvements across units with cross-functional alignment.

Senior Marketing Manager · Synoro Negocios InovadoresJan 2021 – Apr 2025 · 4 yrs 4 mos

Directed paid traffic strategies across Google Ads, Meta Business, LinkedIn Ads, and Microsoft Ads for a group of five tech/SaaS companies, achieving a 25% increase in total sales through targeted B2B and B2B2C segmentation. Led SEO/organic growth, web design and CRO, and performance analytics with dashboards and A/B testing frameworks to optimize ROI.

Sales & Marketing Specialist / Marketing Analyst · Brazil (Various Companies)Jan 2018 – Dec 2022 · 5 yrs
Sales and Marketing Specialist / Marketing Analyst · Various Roles – BrazilJan 2018 – Jan 2022 · 4 yrs 1 mo

Education

MBA in Marketing · University of São Paulo (USP)2021 – 2023
Bachelor's Degree in Business Management · FATEC Rubens Lara2017 – 2020
MBA in Marketing · University of São Paulo (USP)2021 – 2023
Bachelor's Degree in Business Management · FATEC Ruben's Lara2017 – 2020

Certifications and awards· 6

Google Ads: Search, Apps, and Shopping with AI Technology2026
GA4 Certification (Google Analytics 4)2026
Meta Ads Certified Professional2026
Google Ads Certification: Search, Apps, and Shopping with AI Technology2030 – 2026

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