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I’m Maria Laura Sauma, a social media and brand professional based in Santa Cruz. I specialize in shaping brand voices, planning content calendars, and building engaging communities across LinkedIn, Instagram, and other platforms. My work blends visual storytelling with data-driven optimization to help brands grow consistently. Over the past years I’ve led brand content strategies for clients like Central Millwork, Tru4Change, Finilager Bolivia, and BMW Bolivia projects, aligning social content with sales goals and major events. I enjoy turning insights into creative narratives that resonate with audiences and deliver measurable impact.…I’m Maria Laura Sauma, a social media and brand professional based in Santa Cruz. I specialize in shaping brand voices, planning content calendars, and building engaging communities across LinkedIn, Instagram, and other platforms. My work blends visual storytelling with data-driven optimization to help brands grow consistently. Over the past years I’ve led brand content strategies for clients like Central Millwork, Tru4Change, Finilager Bolivia, and BMW Bolivia projects, aligning social content with sales goals and major events. I enjoy turning insights into creative narratives that resonate with audiences and deliver measurable impact.

Maria Laura Sauma

Content Creator, Copywriter, Brand Designer, +5

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I’m Maria Laura Sauma, a social media and brand professional based in Santa Cruz. I specialize in shaping brand voices, planning content calendars, and building engaging communities across LinkedIn, Instagram, and other platforms. My work blends visual storytelling with data-driven optimization to help brands grow consistently. Over the past years I’ve led brand content strategies for clients like Central Millwork, Tru4Change, Finilager Bolivia, and BMW Bolivia projects, aligning social content with sales goals and major events. I enjoy turning insights into creative narratives that resonate with audiences and deliver measurable impact.…I’m Maria Laura Sauma, a social media and brand professional based in Santa Cruz. I specialize in shaping brand voices, planning content calendars, and building engaging communities across LinkedIn, Instagram, and other platforms. My work blends visual storytelling with data-driven optimization to help brands grow consistently. Over the past years I’ve led brand content strategies for clients like Central Millwork, Tru4Change, Finilager Bolivia, and BMW Bolivia projects, aligning social content with sales goals and major events. I enjoy turning insights into creative narratives that resonate with audiences and deliver measurable impact.

Available to hire

I’m Maria Laura Sauma, a social media and brand professional based in Santa Cruz. I specialize in shaping brand voices, planning content calendars, and building engaging communities across LinkedIn, Instagram, and other platforms. My work blends visual storytelling with data-driven optimization to help brands grow consistently.

Over the past years I’ve led brand content strategies for clients like Central Millwork, Tru4Change, Finilager Bolivia, and BMW Bolivia projects, aligning social content with sales goals and major events. I enjoy turning insights into creative narratives that resonate with audiences and deliver measurable impact.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Spanish; Castilian

Fluent

Italian

Advanced

Work Experience

Brand and Content Manager at Central Millwork, LLC.

August 1, 2025 - Present

Create and publish short-form and written digital content for social platforms, maintaining a consistent voice aligned with brand values and audience expectations. Develop story-led content that humanizes a B2B brand and communicates complex ideas in accessible ways. Manage community engagement, monitor conversations, and respond thoughtfully to comments and messages. Collaborate with internal teams to ensure content supports broader brand, sales, and communication goals. Track content performance and adjust creative direction based on engagement and audience response.

Marketing & Content Creator (Freelance) at Multiple

January 1, 2024 - January 1, 2025

Created end-to-end digital content (short-form video, captions, visual direction, copy) for multiple brands and audiences. Led digital storytelling efforts for a full rebrand for Tru4Change (Switzerland), shaping messaging, tone, and social content to reflect mission and values. Produced emotionally engaging content focused on connection, clarity, and audience relevance. Worked independently while collaborating with clients and partners to deliver aligned creative assets.

Marketing Manager at Finilager Bolivia

January 1, 2023 - January 1, 2024

Developed and executed digital content and campaigns across social platforms, balancing brand storytelling with performance goals. Translated corporate and technical messaging into accessible, audience-friendly content. Managed content for major brand moments, including the company’s 50th anniversary, creating narratives that reinforced legacy and community presence. Analyzed engagement and reach to refine content direction over time.

Content Creator & Account Manager at La Marketería Bolivia

January 1, 2022 - January 1, 2023

Created and managed digital content for multiple client accounts, including culturally relevant brands like BMW Bolivia. Developed content calendars and coordinated content creation across teams and platforms. Acted as a bridge between clients and creatives, ensuring messaging remained authentic, on-brand, and aligned with objectives. Managed community interaction and feedback loops to inform future content.

Brand & Content Manager at Central Millwork, LLC.

August 1, 2025 - Present

Own and manage all social media accounts, including content strategy, monthly content calendars, posting, and community management. Plan, create, and publish content across LinkedIn and Instagram, ensuring consistent brand voice and visual identity. Monitor engagement, respond to comments and messages, and track performance metrics to optimize content. Collaborate with internal teams to align social content with sales and brand objectives.

Freelance Marketing & Social Media Manager at Self-employed

January 1, 2024 - January 1, 2025

Developed and executed social media strategies, content calendars, and posting schedules for multiple brands. Created captions, short-form content, and visual direction aligned with each brand’s tone and audience. Led full digital rebrand for Tru4Change (Switzerland), including social media positioning and content curation. Produced organic social content that increased engagement and brand consistency.