Lead the development and execution of marketing strategies to support growth; oversee brand messaging aligned with the CEO's vision; manage PR program; direct content marketing across digital channels; collaborate cross-functionally with product, sales, and creative teams; oversee paid advertising on Google, Meta, and Amazon; spearhead influencer and affiliate marketing; mentor a marketing team.

Senior Marketing Manager at Troubadour

September 1, 2022 - June 1, 2025

Led content marketing strategy; managed a team of five; directed email campaigns; collaborated with paid social agency to optimize performance; managed PR and affiliate content agencies; led SEO initiatives; oversaw Amazon marketing; directed photoshoot production from concept to execution.

Digital Marketing Manager at Saucony

March 1, 2019 - September 1, 2022

Oversaw global brand/product messaging; collaborated with Ecommerce to enhance digital product education and engagement; managed media strategy across paid social, display, endemic, and print; partnered with creative teams to develop content; used data insights to inform content strategy and optimize engagement.

Copy Editor at SportsBusiness Journal

June 1, 2017 - February 1, 2019

Edited and fact-checked magazine content; wrote special sections and contributed to online content.

Editor and Writer at NASCAR Digital Media

May 1, 2015 - May 1, 2017

Edited, wrote, and managed content for NASCAR.com, focusing on competition-related events; worked in a fast-paced newsroom environment, assisting with social campaigns and event reporting.