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I’m Marisa Mars, a strategic marketing copywriter and brand storyteller with 9+ years of experience shaping distinct brand voices and turning complex ideas into clear, compelling messaging. I write across digital, social, web, email, and print—building campaign narratives that feel authentic to the brand and resonate with the right audiences.…

Marisa Mars

Copywriter, Content Strategist, Marketing Strategist, +3

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I’m Marisa Mars, a strategic marketing copywriter and brand storyteller with 9+ years of experience shaping distinct brand voices and turning complex ideas into clear, compelling messaging. I write across digital, social, web, email, and print—building campaign narratives that feel authentic to the brand and resonate with the right audiences.…

Available to hire

I’m Marisa Mars, a strategic marketing copywriter and brand storyteller with 9+ years of experience shaping distinct brand voices and turning complex ideas into clear, compelling messaging. I write across digital, social, web, email, and print—building campaign narratives that feel authentic to the brand and resonate with the right audiences.

Skills

Experience Level

Expert

Expert

Expert

Expert

Language

English

Advanced

Work Experience

Marketing Copywriter at Michael Coleman Creative Services

September 1, 2025 - Present

Develop compelling copy for marketing campaigns across web, email, social media, and print to increase engagement and audience reach. Collaborate with designers and creative teams to concept and execute integrated marketing campaigns across 10+ brands. Lead rebranding messaging initiatives for clients repositioning within competitive markets. Edit and refine copy to improve clarity, tone, consistency, and alignment with brand standards. Use generative AI platforms to brainstorm campaign concepts, refine messaging, and accelerate content production while ensuring final copy meets editorial and brand standards.

Marketing Copywriter at Method 1

May 1, 2022 - April 1, 2025

Managed copy development for 8+ client brands simultaneously, adapting messaging and tone to diverse audiences while consistently exceeding campaign KPIs. Increased overall brand engagement by 20% and improved campaign reach year over year. Created email marketing that maintained 100% success and above-industry-average click-through rates. Wrote and edited website copy, email campaigns, blogs, social media content, video scripts, and both digital and OOH advertising assets. Developed strategic campaign messaging to strengthen audience engagement and support brand growth. Partnered with strategy, creative, and social teams to optimize messaging using audience insights and performance analysis, collaborating closely with designers to produce cohesive cross-platform content.

Marketing Manager, Lead Writer/Editor at Resort Marketing Guru

November 1, 2018 - May 1, 2022

Directed brand voice and editorial standards for 6+ client accounts by creating style guides, messaging frameworks, and editorial calendars. Increased brand revenue by $2M+ yearly, maintained higher-than-industry-average conversion rates, and grew websites by 15–20% annually. Produced and edited digital and print materials including blogs, email campaigns, landing pages, ad copy, and long-form articles. Conducted SEO and quality assurance audits, implementing streamlined review processes to improve content accuracy and efficiency under tight deadlines. Developed and executed integrated marketing strategies to increase brand visibility, audience engagement, and revenue while balancing high-level strategy with hands-on writing and editing.