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Hi, I’m Matthew McBeth, a results-driven SEM professional based in North Salt Lake, Utah. I specialize in managing multi-platform digital campaigns for Fortune 500 and digital health brands, overseeing multi-million-dollar ad budgets while ensuring messaging reaches the right audiences. I’m passionate about turning data into actionable optimization decisions that drive measurable revenue growth. I bring deep expertise in Google Ads, Microsoft Ads, GA4 analytics, keyword strategy, bid management, and conversion rate optimization. I love solving complex attribution and optimization challenges and enjoy collaborating with cross-functional teams to deliver scalable results.…Hi, I’m Matthew McBeth, a results-driven SEM professional based in North Salt Lake, Utah. I specialize in managing multi-platform digital campaigns for Fortune 500 and digital health brands, overseeing multi-million-dollar ad budgets while ensuring messaging reaches the right audiences. I’m passionate about turning data into actionable optimization decisions that drive measurable revenue growth. I bring deep expertise in Google Ads, Microsoft Ads, GA4 analytics, keyword strategy, bid management, and conversion rate optimization. I love solving complex attribution and optimization challenges and enjoy collaborating with cross-functional teams to deliver scalable results.

Matthew McBeth

PPC Manager, Marketing Strategist, Growth Marketer

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Hi, I’m Matthew McBeth, a results-driven SEM professional based in North Salt Lake, Utah. I specialize in managing multi-platform digital campaigns for Fortune 500 and digital health brands, overseeing multi-million-dollar ad budgets while ensuring messaging reaches the right audiences. I’m passionate about turning data into actionable optimization decisions that drive measurable revenue growth. I bring deep expertise in Google Ads, Microsoft Ads, GA4 analytics, keyword strategy, bid management, and conversion rate optimization. I love solving complex attribution and optimization challenges and enjoy collaborating with cross-functional teams to deliver scalable results.…Hi, I’m Matthew McBeth, a results-driven SEM professional based in North Salt Lake, Utah. I specialize in managing multi-platform digital campaigns for Fortune 500 and digital health brands, overseeing multi-million-dollar ad budgets while ensuring messaging reaches the right audiences. I’m passionate about turning data into actionable optimization decisions that drive measurable revenue growth. I bring deep expertise in Google Ads, Microsoft Ads, GA4 analytics, keyword strategy, bid management, and conversion rate optimization. I love solving complex attribution and optimization challenges and enjoy collaborating with cross-functional teams to deliver scalable results.

Available to hire

Hi, I’m Matthew McBeth, a results-driven SEM professional based in North Salt Lake, Utah. I specialize in managing multi-platform digital campaigns for Fortune 500 and digital health brands, overseeing multi-million-dollar ad budgets while ensuring messaging reaches the right audiences. I’m passionate about turning data into actionable optimization decisions that drive measurable revenue growth.

I bring deep expertise in Google Ads, Microsoft Ads, GA4 analytics, keyword strategy, bid management, and conversion rate optimization. I love solving complex attribution and optimization challenges and enjoy collaborating with cross-functional teams to deliver scalable results.

Skills

Google Ads

GA4

Experience Level

Google Ads

Expert

GA4

Expert

Language

English

Fluent

Work Experience

Senior Paid Search Analyst at OuterBox

October 1, 2025 - February 20, 2026

Full-platform digital campaigns for Fortune 500 and digital health brands; managed $9M+ annual ad spend; conducted recurring account audits; developed forecasting models and budget pacing; built performance dashboards and automated reporting; executed structured A/B testing to improve CTR and conversions.

Senior Paid Search Manager at Unknown (Newport Beach, CA)

August 1, 2025 - December 31, 2025

Managed $3M+ annual Google Ads and Microsoft Ads budgets; restructured campaign architecture and audience segmentation; improved ROAS from 1.5x to 3x; increased non-brand spend by 40% in 3 months; scoped 120% YoY growth through bid strategy and testing frameworks; built dashboards for KPI tracking and executive reporting.

Paid Search Campaign Manager at Salt Lake City Agencies (Salt Lake City, UT)

January 1, 2024 - August 1, 2025

Managed $300K+ monthly SEM budgets across 7+ client accounts; balanced CPA targets; scaled spend 60% while contributing to a 140% revenue increase through keyword expansion and smart bidding optimization; built cross-platform reporting dashboards integrating GA4, Google Ads, and CRM data.

Senior SEM Supervisor at MuteSix

March 20, 2022 - October 20, 2024

Supported SEM performance across 400+ client accounts; optimized bids, ad copy, and keyword structure; led large-scale performance audits identifying wasted spend and opportunities; created internal best-practice documentation and testing frameworks adopted across accounts.

Senior SEM Supervisor at Salt Lake City Agency

November 20, 2020 - March 20, 2022

Directed full-funnel SEM strategy across multiple DTC clients; managed $5M+ annual budgets in Google Ads and Microsoft Ads; developed KPI dashboards and stakeholder-ready reporting.