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Digital communications and social media strategist with experience producing and managing multimedia campaigns across video, photography, graphics, newsletters, and podcast episodes. Known for defining and strengthening brand voice, planning editorial calendars, and delivering content strategies that drive measurable reach and engagement. Skilled in executive storytelling and internal communications, media relations, and cross-functional collaboration. Leverages analytics and accessibility standards to ensure content consistency and effectiveness across multiple websites and social platforms, with modern workflows that include generative AI for audience and messaging refinement.…Digital communications and social media strategist with experience producing and managing multimedia campaigns across video, photography, graphics, newsletters, and podcast episodes. Known for defining and strengthening brand voice, planning editorial calendars, and delivering content strategies that drive measurable reach and engagement. Skilled in executive storytelling and internal communications, media relations, and cross-functional collaboration. Leverages analytics and accessibility standards to ensure content consistency and effectiveness across multiple websites and social platforms, with modern workflows that include generative AI for audience and messaging refinement.

Morgan Duerden

Content Producer, Video Editor, Podcast Producer, +2

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Digital communications and social media strategist with experience producing and managing multimedia campaigns across video, photography, graphics, newsletters, and podcast episodes. Known for defining and strengthening brand voice, planning editorial calendars, and delivering content strategies that drive measurable reach and engagement. Skilled in executive storytelling and internal communications, media relations, and cross-functional collaboration. Leverages analytics and accessibility standards to ensure content consistency and effectiveness across multiple websites and social platforms, with modern workflows that include generative AI for audience and messaging refinement.…Digital communications and social media strategist with experience producing and managing multimedia campaigns across video, photography, graphics, newsletters, and podcast episodes. Known for defining and strengthening brand voice, planning editorial calendars, and delivering content strategies that drive measurable reach and engagement. Skilled in executive storytelling and internal communications, media relations, and cross-functional collaboration. Leverages analytics and accessibility standards to ensure content consistency and effectiveness across multiple websites and social platforms, with modern workflows that include generative AI for audience and messaging refinement.

Available to hire

Digital communications and social media strategist with experience producing and managing multimedia campaigns across video, photography, graphics, newsletters, and podcast episodes. Known for defining and strengthening brand voice, planning editorial calendars, and delivering content strategies that drive measurable reach and engagement.

Skilled in executive storytelling and internal communications, media relations, and cross-functional collaboration. Leverages analytics and accessibility standards to ensure content consistency and effectiveness across multiple websites and social platforms, with modern workflows that include generative AI for audience and messaging refinement.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Work Experience

Founder/Owner at Duerden Digital, LLC

January 1, 2026 - Present

Founded a communications and digital marketing services business for local clients. Lead content strategy from concept to execution, producing short-form video campaigns, social media copy, and brand messaging aligned to client business goals. Managed client relationships, project timelines, and performance reporting, while advising organizations on audience engagement, brand positioning, and business growth.

Communication Specialist II at UNC Department of Medicine

April 1, 2022 - Present

Produced, edited, and managed multimedia campaigns across video, photography, graphics, newsletters, and podcast episodes for social, website, and internal channels. Led content planning meetings and made editorial decisions aligned with brand and mission. Managed content across 13 websites (~1.7M annual views), ensuring consistency and accessibility using Google Analytics and Google Search Console to guide content focus. Executed social media campaigns across Instagram, YouTube, LinkedIn, and Facebook with ~51.8K average monthly content views. Built internal communications architecture for 2,300 contacts across seven audience groups, and led executive communications including leadership messaging, presentation development, donor acquisition communications, and strategic storytelling. Managed media relations via press releases, pitching, and responding to inquiries. Collaborated cross-functionally with marketing, IT, and operations to align organizational messaging. Led a staff group

Broadcast Reporter at KVII

May 1, 2020 - April 1, 2022

Generated and pitched original daily story ideas by identifying high-impact community issues and breaking news developments to drive audience engagement. Produced, wrote, and edited broadcast packages, structuring interviews, b-roll, natural sound, and live elements into cohesive narratives under tight deadlines. Expanded digital reach by publishing stories across web and social platforms tailored for cross-channel distribution. Delivered live on-air reporting in rapidly evolving situations, demonstrating adaptability, accuracy, and composure under pressure. Used audience analytics and newsroom metrics to refine story framing and maximize engagement across broadcast and digital platforms.