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Hi, I’m Matheus Moraes Lopes. I’m a highly analytical professional focused on Growth Marketing and Lifecycle Marketing Automation with 6+ years of experience. I design and optimize automated workflows to scale audiences, improve retention, and personalize cross-channel campaigns. I also leverage AI-powered content generation tools to streamline production. I enjoy turning data into actionable growth strategies and collaborating with multidisciplinary teams to deliver measurable business impact.…Hi, I’m Matheus Moraes Lopes. I’m a highly analytical professional focused on Growth Marketing and Lifecycle Marketing Automation with 6+ years of experience. I design and optimize automated workflows to scale audiences, improve retention, and personalize cross-channel campaigns. I also leverage AI-powered content generation tools to streamline production. I enjoy turning data into actionable growth strategies and collaborating with multidisciplinary teams to deliver measurable business impact.

Matheus Moraes Lopes

Growth Marketer, Marketing Automation Specialist, Digital Marketer, +2

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Hi, I’m Matheus Moraes Lopes. I’m a highly analytical professional focused on Growth Marketing and Lifecycle Marketing Automation with 6+ years of experience. I design and optimize automated workflows to scale audiences, improve retention, and personalize cross-channel campaigns. I also leverage AI-powered content generation tools to streamline production. I enjoy turning data into actionable growth strategies and collaborating with multidisciplinary teams to deliver measurable business impact.…Hi, I’m Matheus Moraes Lopes. I’m a highly analytical professional focused on Growth Marketing and Lifecycle Marketing Automation with 6+ years of experience. I design and optimize automated workflows to scale audiences, improve retention, and personalize cross-channel campaigns. I also leverage AI-powered content generation tools to streamline production. I enjoy turning data into actionable growth strategies and collaborating with multidisciplinary teams to deliver measurable business impact.

Available to hire

Hi, I’m Matheus Moraes Lopes. I’m a highly analytical professional focused on Growth Marketing and Lifecycle Marketing Automation with 6+ years of experience. I design and optimize automated workflows to scale audiences, improve retention, and personalize cross-channel campaigns. I also leverage AI-powered content generation tools to streamline production.

I enjoy turning data into actionable growth strategies and collaborating with multidisciplinary teams to deliver measurable business impact.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Portuguese

Fluent

Work Experience

Co-Founder & Growth Marketing at MARINA MORAIS LTDA

January 1, 2019 - Present

Growth Marketing & Content Strategy: led growth marketing strategies to scale organic audiences to 900k+ followers (Instagram and YouTube). Lifecycle & Email Marketing: designed and managed sophisticated automated email sequences across the full lead lifecycle. Content Production: video editing (Final Cut Pro / CapCut), professional photography & post-processing. Web Development & AI Optimization: built and maintained platforms using WordPress (Elementor) and Wix; implemented AI-driven page structures. Omnichannel CX: managed customer support via Email, WhatsApp, Instagram, Google Sheets ensuring high retention. Product Launch & Operations: led production of a 420+ page book for 2,000 units sold and integrated Wix + ERP + Correios (national postal service). Strategic Partnerships: negotiated co-branded projects with Kuka Baby, Eletr Lux, UNIMED, and Pingo Doce.

Administrative Assistant – Reinsurance at Caixa Seguradora

January 1, 2017 - January 1, 2019

Managed high-volume reinsurance payments in the range of millions of Brazilian reais, ensuring strict financial accuracy and regulatory compliance. Leveraged SQL to automate complex queries and data validation, significantly increasing process efficiency and financial reporting accuracy. Utilized SAP ERP and Advanced Excel to control payment flows, audit data sets, and optimize reporting processes.

Administrative Intern – Logistics Directorate at GEALC

January 1, 2016 - January 1, 2017

Contract administration and rental processing using SAP and Excel.

Administrative Intern at Banco do Brasil

January 1, 2016 - January 1, 2016

Customer service excellence: delivered high-quality support to retail and corporate clients, ensuring a seamless banking experience and high satisfaction standards. Process optimization: assisted in streamlining administrative workflows, contributing to faster service delivery — a core principle of Revenue Operations.