Maria Mokina

Available to hire

I'm Maria Mokina, an art director and graphic designer based in Edinburgh with over a decade of experience shaping visually compelling brand identities, campaigns, and editorial layouts across publishing, fashion, and…

About

I’m Maria Mokina, an art director and graphic designer based in Edinburgh with over a decade of experience shaping visually compelling brand identities, campaigns, and editorial layouts across publishing, fashion, and digital media. I build design teams, lead creative direction, and translate strategic goals into key visuals, web and print collateral, and impactful storytelling.

After a cup of coffee, I dive into briefs, sketch ideas with AI-assisted tools, direct photoshoots, and collaborate with clients to deliver campaigns that spark responses. I’ve led teams of designers and photo-studio staff, helped launch a magazine, and steered brand identities from concept to production.

  • 12 years' experience
  • Joined June 2024

Industry experience

  • Media & Entertainment
  • Retail
  • Real Estate & Construction
  • Education
  • Gaming
  • Professional Services
  • Other
  • Software & Internet

Work experience· 17 roles

Freelance Art Director & Graphic Designer · Freelance (London, Moscow, Amsterdam, Edinburgh)Feb 2024 – Present · 2 yrs 10 mos

Art direction and graphic design for clients; projects included branding, web and print campaigns; collaboration with The Clients (Moscow office) & Border Zero (Dubai office); involved in concept development and KV creation.

Art Director · BUTIK, premium fashion retailer (Moscow)Feb 2024 – Oct 2025 · 1 yr 9 mos

Created and led a design department with 4 designers, wrote business processes and regulations; Managed and produced all creative activities online and offline (website, emailing, PPC advertising visual content, store visuals, POSM); Developed a new brand identity; Participated in development/launch of a new website; Styled photoshoots.

Co-owner, Art Director & Graphic Designer · Hedonist Magazine LondonFeb 2024 – Present · 2 yrs 10 mos

Co-owner and lead art director/graphic designer for a London-based magazine; responsible for brand identity, editorial layout, cover design, photoshoots coordination, and website content.

Art Director · BE TA (Beta) – a multi-award-winning creative agencyFeb 2024 – Oct 2025 · 1 yr 9 mos
Co-owner, art director, graphic designer · Hedonist Magazine LondonFeb 2024 – Present · 2 yrs 10 mos
Art directing and Graphic design · BE TAFeb 2024 – Oct 2025 · 1 yr 9 mos
Art Director & Graphic Designer · BE TANov 2018 – Feb 2024 · 5 yrs 4 mos
Co-owner, Art Director, Graphic Designer · Quintet Publishing Ltd., Quarto Group (London/Brighton)Jun 2018 – Oct 2025 · 7 yrs 5 mos

Education· 9

Graphic design BA · The University of Hertfordshire2011

Modules included Graphic design and Illustration projects (editorial design, brand identity, animation, typography etc.), Critical and Cultural Studies, software experiences, live projects, pitching, and creating a professional portfolio.

BA Graphic Design · The University of Hertfordshire2030 – 2011
BA Sociology of Communication System · Lomonosov Moscow State University2030 – 2007
Bachelor of Arts in Graphic Design · The University of Hertfordshire2030 – 2011

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