Marcellin Mutoni

Senior Communications Advisor | Social Media at Canadian Nuclear Safety Commission

Senior team member on CNSC’s social media team, providing leadership, mentorship and guidance; developed and implemented digital communications strategies; created dynamic social media content; advised clients, colleagues and senior management; built collaborative relationships with internal and external stakeholders; covered events via live social media posting and streaming; conducted quantitative and qualitative analysis to assess campaign effectiveness.

Social Media Manager at Export Development Canada

Led and modernized EDC’s social media program; managed internal social media team and Agency of Record (AOR); created integrated social media strategy, playbook and governance; promoted EDC products and international risk expertise to exporters; defined KPIs; maintained an editorial calendar; monitored and evaluated ROI; managed multi-million dollar social media advertising budget; owned content curation and distribution strategy for corporate communications; developed social media standards for accounts and employees.

Social Media Specialist at University of Ottawa

Created and grew the university’s social media program; defined corporate social media strategy and implementation across the organization; served as resident expert in social media and digital engagement; guided stakeholders with guidelines and procedures; contributed to content creation and distribution within Studio-C; managed main corporate channels and evaluated metrics to optimize digital strategy; supervised junior officers.

Digital Marketing Strategist at University of Ottawa

Acted as resident expert in digital communications, leading content development and distribution; supported web communications strategy for the University; managed operations relating to content management and website direction; oversaw projects and implemented web strategies.

Digital Communications Advisor at Cuso International

Created and implemented digital strategies across web, mobile and social media; main point of contact for updating and reporting on organizational websites and other digital properties; managed a robust email marketing program; ensured online activities were integrated; coordinated projects and delivered results on time and on budget.

Digital Marketing Officer at CARE Canada

Development of holistic digital plans to increase supporters via digital channels; identified and executed online tactics to drive traffic and support donation goals; supported a robust email marketing program; coordinated daily operations of CARE's online merchandising; drove innovation across web, email, SEO, mobile and social media through partnerships, research, testing and new technologies.