Available to hire
I am a creative and forward-thinking digital professional with over 7 years of experience in various industries including F&B, hospitality, technology, automotive, and lifestyle. I have a proven track record of delivering innovative, results-driven strategies and cultivating community engagement. I’m passionate about storytelling and brand building.
Throughout my career, I’ve worked in diverse roles, from creating and executing digital campaigns to overseeing multimedia content creation. I thrive in remote collaboration environments and enjoy refining my strategies using analytics to boost performance and engagement.
Skills
Experience Level
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Arabic
Beginner
Work Experience
SEO & Content Strategist at Excelencia Institute
April 30, 2024 - July 28, 2025Designed and executed content strategies boosting digital visibility and SEO rankings for an ed-tech brand. Spearheaded multimedia content creation including graphics, video, and copywriting tailored for social and web platforms. Led content for key events, enhancing online engagement and participation metrics. Applied analytics to iterate campaign performance and audience targeting, resulting in measurable improvements in reach and engagement.
Founder & Creative Director at SLNT
April 1, 2024 - PresentFounded and led an independent consultancy focused on digital visibility, SEO strategies, and multimedia content creation across various platforms. Enhanced online engagement through strategic content delivery for key events.
Founder & Creative Director at SLNT Digital
April 1, 2024 - PresentDesigned and executed content strategies boosting digital visibility and SEO rankings for an ed-tech brand. Spearheaded multimedia content creation including graphics, video, and copywriting tailored for social and web platforms. Led content for key events, enhancing online engagement and participation metrics. Applied analytics to iterate campaign performance and audience targeting, resulting in measurable improvements in reach and engagement.
Creative Developer at EveryME Labs
August 31, 2023 - July 28, 2025Led the creation of interactive digital content and AI-powered campaigns, increasing user engagement across platforms. Directed influencer strategies and partnerships, amplifying campaign visibility and brand narratives. Integrated analytics tools to continuously refine creative output and align with business objectives.
Social Media Strategist at Freelance
August 31, 2023 - July 28, 2025Managed multi-platform social media accounts (Instagram, TikTok, Facebook, LinkedIn, Twitter), driving community growth and brand storytelling. Executed influencer marketing collaborations enhancing authenticity and reach. Delivered end-to-end campaign management including strategy, creative development, content calendars, reporting, and optimization. Applied AI tools to enhance content personalization and engagement.
Social Media Strategist at Freelance
August 1, 2022 - August 1, 2023Managed multi-platform social media accounts, driving community growth and brand storytelling while executing influencer marketing campaigns.
Senior Barista at Starbucks
October 1, 2020 - December 31, 2023Managed coffee craftsmanship and customer experience, leading store operations and mentoring partners. Consistently achieved high customer satisfaction ratings through authentic engagement.
Media Manager at Calyx LLC
July 31, 2020 - July 28, 2025Orchestrated multi-platform digital marketing strategies for regional brands, focusing on performance metrics and ROI optimization. Developed and nurtured eSports communities across MENA through innovative digital activations. Delivered analytics-driven insights to guide social media planning, audience development, and campaign optimization.
Media Manager at Calyx LLC
March 1, 2018 - July 1, 2020Orchestrated multi-platform digital marketing strategies and developed eSports communities across MENA through innovative activations.
Education
MA Digital Journalism at Goldsmiths, University of London
January 1, 2020 - December 31, 2021B.E (Hons.) Mechanical Engineering at Birla Institute of Technology & Sciences, Pilani
January 1, 2014 - December 31, 2018MA Digital Journalism at Goldsmiths, University of London
January 1, 2020 - January 1, 2021B.E (Hons.) Mechanical Engineering at Birla Institute of Technology & Sciences, Pilani
January 1, 2014 - January 1, 2018Qualifications
Google Ads Search Professional Certification
November 1, 2023 - November 30, 2023Google Ads Creative Certification
October 1, 2023 - October 31, 2023Google Ads - Measurement Certification
September 1, 2023 - September 30, 2023Fundamentals of Digital Marketing
August 1, 2023 - August 31, 2023Google Analytics Certification
August 1, 2023 - August 31, 2023Artificial Intelligence in Digital Marketing
August 1, 2023 - August 31, 2023Social Media Management
August 1, 2023 - August 31, 2023Search Engine Marketing
August 1, 2023 - August 31, 2023Machine Learning A-Z™
October 1, 2023 - October 31, 2023Google Ads Search Professional Certification
November 1, 2023 - April 2, 2026Google Ads Creative Certification
October 1, 2023 - April 2, 2026Google Ads - Measurement Certification
September 1, 2023 - April 2, 2026Fundamentals of Digital Marketing
August 1, 2023 - April 2, 2026Google Analytics Certification
August 1, 2023 - April 2, 2026Artificial Intelligence in Digital Marketing
August 1, 2023 - April 2, 2026Social Media Management
August 1, 2023 - April 2, 2026Search Engine Marketing
August 1, 2023 - April 2, 2026Machine Learning A-Z™
October 1, 2023 - April 2, 2026Industry Experience
Media & Entertainment, Travel & Hospitality, Software & Internet, Consumer Goods, Education
Skills
Experience Level
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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