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I’m Maria Novella Poccianti, a creative strategist specializing in luxury and lifestyle branding. As co-founder of a Barcelona-based start-up, I develop visual identities, craft compelling narratives, and execute digital strategies that engage high-end audiences. With an MSc in Fashion & Luxury Marketing and international experience across Florence and The Netherlands, I combine cross-cultural insight with hands-on content creation and creative direction. I thrive at the intersection of strategy, storytelling, and visual communication to elevate brands and connect with aspirational audiences.…I’m Maria Novella Poccianti, a creative strategist specializing in luxury and lifestyle branding. As co-founder of a Barcelona-based start-up, I develop visual identities, craft compelling narratives, and execute digital strategies that engage high-end audiences. With an MSc in Fashion & Luxury Marketing and international experience across Florence and The Netherlands, I combine cross-cultural insight with hands-on content creation and creative direction. I thrive at the intersection of strategy, storytelling, and visual communication to elevate brands and connect with aspirational audiences.

Maria Novella Poccianti

Creative Director, Brand Designer, Content Creator, +3

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I’m Maria Novella Poccianti, a creative strategist specializing in luxury and lifestyle branding. As co-founder of a Barcelona-based start-up, I develop visual identities, craft compelling narratives, and execute digital strategies that engage high-end audiences. With an MSc in Fashion & Luxury Marketing and international experience across Florence and The Netherlands, I combine cross-cultural insight with hands-on content creation and creative direction. I thrive at the intersection of strategy, storytelling, and visual communication to elevate brands and connect with aspirational audiences.…I’m Maria Novella Poccianti, a creative strategist specializing in luxury and lifestyle branding. As co-founder of a Barcelona-based start-up, I develop visual identities, craft compelling narratives, and execute digital strategies that engage high-end audiences. With an MSc in Fashion & Luxury Marketing and international experience across Florence and The Netherlands, I combine cross-cultural insight with hands-on content creation and creative direction. I thrive at the intersection of strategy, storytelling, and visual communication to elevate brands and connect with aspirational audiences.

Available to hire

I’m Maria Novella Poccianti, a creative strategist specializing in luxury and lifestyle branding. As co-founder of a Barcelona-based start-up, I develop visual identities, craft compelling narratives, and execute digital strategies that engage high-end audiences.
With an MSc in Fashion & Luxury Marketing and international experience across Florence and The Netherlands, I combine cross-cultural insight with hands-on content creation and creative direction. I thrive at the intersection of strategy, storytelling, and visual communication to elevate brands and connect with aspirational audiences.