I’m Maria Novella Poccianti, a creative strategist specializing in luxury and lifestyle branding. As co-founder of a Barcelona-based start-up, I develop visual identities, craft compelling narratives, and execute digital strategies that engage high-end audiences. With an MSc in Fashion & Luxury Marketing and international experience across Florence and The Netherlands, I combine cross-cultural insight with hands-on content creation and creative direction. I thrive at the intersection of strategy, storytelling, and visual communication to elevate brands and connect with aspirational audiences.

Maria Novella Poccianti

I’m Maria Novella Poccianti, a creative strategist specializing in luxury and lifestyle branding. As co-founder of a Barcelona-based start-up, I develop visual identities, craft compelling narratives, and execute digital strategies that engage high-end audiences. With an MSc in Fashion & Luxury Marketing and international experience across Florence and The Netherlands, I combine cross-cultural insight with hands-on content creation and creative direction. I thrive at the intersection of strategy, storytelling, and visual communication to elevate brands and connect with aspirational audiences.

Available to hire

I’m Maria Novella Poccianti, a creative strategist specializing in luxury and lifestyle branding. As co-founder of a Barcelona-based start-up, I develop visual identities, craft compelling narratives, and execute digital strategies that engage high-end audiences.
With an MSc in Fashion & Luxury Marketing and international experience across Florence and The Netherlands, I combine cross-cultural insight with hands-on content creation and creative direction. I thrive at the intersection of strategy, storytelling, and visual communication to elevate brands and connect with aspirational audiences.

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Experience Level

Language

Italian
Fluent
English
Advanced
Spanish; Castilian
Advanced

Work Experience

Co-founder at Start-Up Project
January 1, 2025 - Present
Co-founded a sustainable fashion start-up; built brand identity, marketing strategy, partnerships and growth initiatives.
Brand Photography & Creative Director at LV MH / Inside LV MH
January 1, 2022 - December 31, 2022
Led visual storytelling, brand photography and creative direction for emerging fashion brands, establishing visual identity.
Communication & Soft Skills Trainer at Imagina Cinema School
January 1, 2023 - January 1, 2025
Delivered communication, soft skills training and media literacy to students; supported project-based learning.

Education

Master of Science in Fashion & Luxury Marketing at TBS Business School, Barcelona
January 11, 2030 - January 1, 2024
Bachelor of Science in Economics & Management at University of Florence, Florence
January 11, 2030 - January 1, 2021
IELTS 7.5 at London School, Florence & St Joseph College (London)
January 1, 2024 - January 1, 2024
Eras Erasmus+ Exchange Program at The Netherlands (Utrecht)
January 1, 2022 - January 1, 2022

Qualifications

Dance & Movement Certificate
January 1, 2025 - April 8, 2026
IELTS 7.5
January 1, 2024 - April 8, 2026
Eras Erasmus+ Exchange Program
January 1, 2022 - April 8, 2026

Industry Experience

Media & Entertainment, Consumer Goods, Education, Retail, Software & Internet