My Behance : www.behance.net/moawahab
- Graphic Designer
Senior Graphic Designer & Digital Marketer with 7+ years of experience in FMCG and retail.
Senior Graphic Designer & Digital Marketer with 7+ years of experience in FMCG and retail. I specialize in packaging design, brand identity, and social media campaigns — with a track record of launching products into major retailers like Lulu, Carrefour, and Nesto. I blend creative design with data-driven marketing, using tools like Adobe CC, Esko/iC3D, and AI workflows to deliver results that actually move the needle.
My Behance : www.behance.net/moawahab
Led end-to-end packaging design for 5+ products, including Ataya Noodles, using 3D visualization (Esko/iC3D) to secure shelf placements in Lulu, Carrefour, and Nesto; reduced printing costs by re-engineering packaging structures; implemented AI-driven workflows to produce photorealistic imagery and social content, accelerating launches by 40%; grew Ataya Noodles social presence by 49% monthly, generating 2.4M+ impressions and 3,800+ direct sales leads; built alkhalejgrandfood.com to establish a digital foundation for e-commerce expansion.
Managed 25+ packaging projects for textile manufacturers from concept through production, delivering structural designs for boxes, bags, and tags across substrates; achieved zero print errors through stringent pre-press controls for finishes including Gold Foil, Spot UV, and Embossing; mentored junior designers and optimized layouts for cost-effective production while preserving structural integrity.
Managed print production for 15+ apparel clients, delivering posters, flyers, and catalogs under tight deadlines; conducted onsite press checks to ensure color fidelity; streamlined design-to-print workflow from photography retouching to final layouts, producing production-ready files for offset printing and reducing material waste.
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