Hi, I’m Mochala, a versatile product designer and solo builder based in Yongin, South Korea. I design end-to-end digital experiences, from brand identity and UI/UX to web and mobile interfaces, with a strong emphasis on usability, accessibility, and engaging visuals. I enjoy turning complex ideas into clean, user-centered designs and leading cross-functional teams to deliver compelling products. In my work, I blend creative exploration with practical execution—driving UX strategy, crafting design systems, and delivering production-ready assets for web and mobile platforms. I’m passionate about AI-assisted design workflows, brand consistency, and building accessible, delightful products that scale across channels.

Mochala B. Dev

Hi, I’m Mochala, a versatile product designer and solo builder based in Yongin, South Korea. I design end-to-end digital experiences, from brand identity and UI/UX to web and mobile interfaces, with a strong emphasis on usability, accessibility, and engaging visuals. I enjoy turning complex ideas into clean, user-centered designs and leading cross-functional teams to deliver compelling products. In my work, I blend creative exploration with practical execution—driving UX strategy, crafting design systems, and delivering production-ready assets for web and mobile platforms. I’m passionate about AI-assisted design workflows, brand consistency, and building accessible, delightful products that scale across channels.

Available to hire

Hi, I’m Mochala, a versatile product designer and solo builder based in Yongin, South Korea. I design end-to-end digital experiences, from brand identity and UI/UX to web and mobile interfaces, with a strong emphasis on usability, accessibility, and engaging visuals. I enjoy turning complex ideas into clean, user-centered designs and leading cross-functional teams to deliver compelling products.

In my work, I blend creative exploration with practical execution—driving UX strategy, crafting design systems, and delivering production-ready assets for web and mobile platforms. I’m passionate about AI-assisted design workflows, brand consistency, and building accessible, delightful products that scale across channels.

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Language

Korean
Fluent
English
Intermediate

Work Experience

Product Designer & Solo Builder at Moca Lab
June 1, 2024 - Present
Mealory (Mobile App): Built and launched an AI-integrated emotional food-tracking Android app from scratch. End-to-end production: Managed entire product lifecycle including UX strategy, Flutter development, Supabase backend, and production deployment.
UI/UX Designer (Assistant Manager) at REVERSE
August 1, 2022 - February 1, 2023
CodeAlive (B2C): Led service concept planning and UI/UX design for a coding education platform. From C (Web): Improved web UI architecture and established visual identities for education brands. Design Systems: Developed wireframes, layouts, and comprehensive design guidelines for B2B/B2C projects. Plus & Partners: Collaborated on UI/UX initiatives.
Cosmetic MC Team / UI/UX Designer at Coway Co., Ltd.
February 1, 2021 - June 1, 2021
V&A Cosmetics: Direct UI/UX concept and digital launch strategies for the brand's flagship online mall. Global Campaigns: Planned SNS promotions and content using global IPs.
Digital Designer (Assistant Manager) at D-Tribe
October 1, 2020 - January 1, 2021
Major Brand Campaigns: Designed digital assets and SNS content for global brands including Lotto World, Hyundai Motor Company, and Samsung Fire & Marine Insurance. Visual Optimization: Created assets across platforms while maintaining strict brand identities.
Web Designer & Sales Associate at SDF (Sydney Downtown Duty Free)
December 1, 2019 - March 1, 2020
Global Sales & Design: Managed web design and retail sales in Sydney-based duty-free shop, enhancing cross-cultural communication with diverse international clients.
Web & Content Design Manager at Marketing Cloud
April 1, 2018 - July 1, 2019
Performance Design: Led visual strategies for top-tier clients (MISSHA, Life with Table), driving sales growth through high-conversion assets. Conversion Optimization: Directed production of promotional web pages and SNS content with a 100% project contribution rate. Channel Optimization: Maximized CTR with platform-specific assets for Naver Time Board and social channels. Corporate Branding: Managed internal CI projects including corporate identity design and promotional video production.
Designer at Plus & Partners
December 1, 2021 - March 1, 2022
Mobile GUI Design: Executed high-fidelity GUI and content design optimized for mobile across internal brands. Visual Asset Creation: Developed diverse digital assets to enhance brand consistency and user engagement.
UI/UX Designer (Assistant Manager) at Creverse
August 1, 2022 - February 1, 2023
Led concept planning and UI/UX design for Code Alive (B2C) coding education platform. Improved web UI architecture and established visual identities for education brands. Created design systems with wireframes, layouts, and guidelines for B2B/B2C projects. Managed internal CI and branding efforts; contributed to production of promotional assets.
UI/UX Designer at Coway Co., Ltd.
February 1, 2021 - June 1, 2021
Cosmetic MC Team: Direct UI/UX concept and digital launch strategy for the brand's flagship online mall; planned SNS campaigns and content using global IPs such as BTS.
Digital Designer at D-Tribe
October 1, 2020 - January 1, 2021
Digital Designer (Layered Team): Led digital design efforts, including wireframes, layouts, and visual assets for multi-brand campaigns across fashion and consumer products.
Web Designer & Sales Associate at Sydney Downtown Duty Free
December 1, 2019 - March 1, 2020
Web & Sales Team: Managed web design and retail communications for a Sydney-based duty-free shop, enhancing cross-cultural customer interaction and e-commerce presence.
Creative Team Lead – Web & Content Designer Manager at Marketing Cloud
April 1, 2018 - July 1, 2019
Campaign-focused design lead: produced top-tier visuals for MISSHA and Life with Table; drove measurable sales growth through high-conversion assets. Led promotional web pages and SNS content with 100% project contribution rate.
Design Team at Plus & Partners
December 1, 2021 - March 1, 2022
Mobile GUI Design: Executed high-fidelity GUI and content design for the brand's flagship online mall (Contribution: 100%). Visual Asset Creation for brand consistency and engagement.

Education

Associate Degree in Digital Media Design at Kaywon University of Art and Design
March 1, 2016 - February 1, 2018
Computer Animation Graphics & After Effects Course Completion at Good Job Academy
July 1, 2017 - August 1, 2017
Full-Stack Web Development Boot Camp at Team Sparta
March 1, 2022 - April 1, 2022
Associate Degree in Digital Media Design at Kaywon University of Art & Design
March 1, 2016 - February 1, 2018
Course Completion in Computer Animation Graphics & After Effects at Good Job Academy
July 1, 2017 - August 1, 2017
Full-Stack Web Development Boot Camp at Team Sparta
March 1, 2022 - April 1, 2022

Qualifications

GTQ (Graphic Technology Qualification) Level 1
January 11, 2030 - May 13, 2026
SMAT (Service Management Ability Test) Level 3
January 11, 2030 - May 13, 2026
Special Prize (Blue Award)
January 11, 2030 - May 13, 2026
GTQ (Graphic Technology Qualification) Level 1
January 11, 2030 - May 19, 2026
SMAT (Service Management Ability Test) Level 3
January 11, 2030 - May 19, 2026
SNS Marketing Specialist Level 1
January 11, 2030 - May 19, 2026

Industry Experience

Software & Internet, Media & Entertainment, Education, Professional Services, Retail