I am a senior visual and graphic designer with experience dating back to 2016 across creative agencies, B2B digital products, and in-house beauty e-commerce. I create brand identities, product key visuals, e-commerce campaign assets, digital interfaces, event materials, illustrations, and marketing collateral that connect creative ideas with business goals.…I am a senior visual and graphic designer with experience dating back to 2016 across creative agencies, B2B digital products, and in-house beauty e-commerce. I create brand identities, product key visuals, e-commerce campaign assets, digital interfaces, event materials, illustrations, and marketing collateral that connect creative ideas with business goals.WWW…
I am a senior visual and graphic designer with experience dating back to 2016 across creative agencies, B2B digital products, and in-house beauty e-commerce. I create brand identities, product key visuals, e-commerce campaign assets, digital interfaces, event materials, illustrations, and marketing collateral that connect creative ideas with business goals.…I am a senior visual and graphic designer with experience dating back to 2016 across creative agencies, B2B digital products, and in-house beauty e-commerce. I create brand identities, product key visuals, e-commerce campaign assets, digital interfaces, event materials, illustrations, and marketing collateral that connect creative ideas with business goals.WWWW…
Available to hire
I am a senior visual and graphic designer with experience dating back to 2016 across creative agencies, B2B digital products, and in-house beauty e-commerce. I create brand identities, product key visuals, e-commerce campaign assets, digital interfaces, event materials, illustrations, and marketing collateral that connect creative ideas with business goals.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Language
Chinese
Fluent
English
Beginner
Work Experience
Visual Designer at DORADOSUN
October 1, 2022 - October 1, 2026Created premium skincare product key visuals, e-commerce promotions, and Kuaishou livestream campaign visuals. Delivered branded visuals for annual ceremonies and new-product launch events across digital and offline applications. The role supported campaigns with reported sales of RMB 10M+ on major campaign days, including a 2022 Kuaishou campaign exceeding RMB 100M over three days.
Project Lead at Shandong Yinmei Culture
January 1, 2021 - January 1, 2022Led the delivery of mini-program creative concepts, WeChat long-form graphics, seasonal posters, and marketing campaigns. Coordinated visual design requirements across multiple client projects.
Design Director at Shandong Danbao Technology
January 1, 2019 - January 1, 2021Managed two designers and a content-planning team consisting of one supervisor and two copywriters. Assigned design tasks while directly designing B2B mini-program user interfaces.
Graphic Designer at Beijing Lanzhan Culture
January 1, 2016 - January 1, 2019Designed brochures, marketing collateral, websites, mini-programs, and creative gifts. Produced visual design assets for varied client and promotional requirements.
Education
Bachelor's degree in Art & Design at Qilu University of Technology
January 11, 2030 - October 26, 2026Bachelor's degree in Art & Design at Qilu University of Technology
January 11, 2030 - October 26, 2026Qualifications
Industry Experience
Consumer Goods, Retail, Media & Entertainment, Software & Internet, Financial Services, Professional Services
DORADOSUN | Premium Skincare Product Key Visual Design
Project Overview
A collection of premium skincare product key visuals created for DORADOSUN, a Chinese beauty and skincare brand.
The project features a variety of skincare products, including facial serums, creams, masks, and complete skincare collections.
My Role
As a Visual Designer, I was responsible for creating commercial product visuals with an emphasis on premium aesthetics, product presentation, and brand consistency.
My work focused on:
Product Visual Design: Developing visually engaging compositions that highlight product shapes, packaging, and material details.
Lighting & Atmosphere: Using dramatic lighting, reflections, shadows, and color contrast to create a luxurious visual experience.
Visual Consistency: Maintaining a cohesive brand identity while exploring different color palettes and creative directions.
Commercial Design: Creating product-focused key visuals for beauty and skincare marketing.
Design Approach
The visual direction combines minimalist compositions with refined lighting and rich material textures.
Dark backgrounds, metallic accents, transparent packaging, and carefully controlled highlights help emphasize each product's distinctive features.
Final Outcome
A diverse collection of skincare key visuals showcasing product aesthetics, creative composition, and consistent visual storytelling across multiple product lines.…Project Overview
A collection of premium skincare product key visuals created for DORADOSUN, a Chinese beauty and skincare brand.
The project features a variety of skincare products, including facial serums, creams, masks, and complete skincare collections.
My Role
As a Visual Designer, I was responsible for creating commercial product visuals with an emphasis on premium aesthetics, product presentation, and brand consistency.
My work focused on:
Product Visual Design: Developing visually engaging compositions that highlight product shapes, packaging, and material details.
Lighting & Atmosphere: Using dramatic lighting, reflections, shadows, and color contrast to create a luxurious visual experience.
Visual Consistency: Maintaining a cohesive brand identity while exploring different color palettes and creative directions.
Commercial Design: Creating product-focused key visuals for beauty and skincare marketing.
Design Approach
The visual direction combines minimalist compositions with refined lighting and rich material textures.
Dark backgrounds, metallic accents, transparent packaging, and carefully controlled highlights help emphasize each product's distinctive features.
Final Outcome
A diverse collection of skincare key visuals showcasing product aesthetics, creative composition, and consistent visual storytelling across multiple product lines.WW…
DORADOSUN | 2024 Annual Ceremony Visual Design
This project focused on creating a cohesive visual experience for DORADOSUN's 2024 Annual Ceremony, celebrating the brand's history, achievements, and future vision. I worked on event visual design and branded graphic applications, including the main entrance visuals, large-format backdrops, and brand history timeline displays. The design combined bold red and gold tones, illuminated geometric elements, and consistent brand typography to create a premium and memorable atmosphere. The final visual designs were successfully implemented at the event venue, demonstrating the integration of brand identity, graphic design, and large-scale environmental visual applications.…This project focused on creating a cohesive visual experience for DORADOSUN's 2024 Annual Ceremony, celebrating the brand's history, achievements, and future vision. I worked on event visual design and branded graphic applications, including the main entrance visuals, large-format backdrops, and brand history timeline displays. The design combined bold red and gold tones, illuminated geometric elements, and consistent brand typography to create a premium and memorable atmosphere. The final visual designs were successfully implemented at the event venue, demonstrating the integration of brand identity, graphic design, and large-scale environmental visual applications.WW…
ZORA | Luxury Jewelry E-commerce Website UI Design
ZORA is a luxury jewelry e-commerce website design project focused on creating an elegant and refined online shopping experience. The visual design adopts a minimalist black-and-white aesthetic, combining sophisticated typography, high-quality jewelry photography, and carefully structured layouts to highlight the beauty and craftsmanship of each product. The project covers key e-commerce interfaces, including the homepage, product categories, product detail pages, shopping cart, checkout process, and user account pages. The design emphasizes clear visual hierarchy, intuitive navigation, and consistent brand identity, balancing premium aesthetics with practical shopping functionality. Through a cohesive visual system and user-centered interface design, the project explores how luxury brand identity can be translated into a modern digital shopping experience.…ZORA is a luxury jewelry e-commerce website design project focused on creating an elegant and refined online shopping experience. The visual design adopts a minimalist black-and-white aesthetic, combining sophisticated typography, high-quality jewelry photography, and carefully structured layouts to highlight the beauty and craftsmanship of each product. The project covers key e-commerce interfaces, including the homepage, product categories, product detail pages, shopping cart, checkout process, and user account pages. The design emphasizes clear visual hierarchy, intuitive navigation, and consistent brand identity, balancing premium aesthetics with practical shopping functionality. Through a cohesive visual system and user-centered interface design, the project explores how luxury brand identity can be translated into a modern digital shopping experience.WW…
ORIGO | Coffee Brand Visual Identity Design
ORIGO is a coffee brand visual identity design project focused on building a clean, modern, and recognizable brand system for a lifestyle-oriented coffee business. The project includes logo development, symbol refinement, typography standards, color palette exploration, visual identity guidelines, and a wide range of brand applications. The overall design adopts a minimalist and contemporary visual language, using simple geometric forms and a refined typographic system to create a professional yet approachable brand image. Based on the core identity, the system was extended across stationery, packaging, cups, shopping bags, notebooks, digital interfaces, and other brand touchpoints to ensure consistency and flexibility in real-world use. Through a structured visual identity system and practical application design, the project demonstrates my experience in branding, logo design, visual standards development, and comprehensive brand communication.…ORIGO is a coffee brand visual identity design project focused on building a clean, modern, and recognizable brand system for a lifestyle-oriented coffee business. The project includes logo development, symbol refinement, typography standards, color palette exploration, visual identity guidelines, and a wide range of brand applications. The overall design adopts a minimalist and contemporary visual language, using simple geometric forms and a refined typographic system to create a professional yet approachable brand image. Based on the core identity, the system was extended across stationery, packaging, cups, shopping bags, notebooks, digital interfaces, and other brand touchpoints to ensure consistency and flexibility in real-world use. Through a structured visual identity system and practical application design, the project demonstrates my experience in branding, logo design, visual standards development, and comprehensive brand communication.WW…
Yili Group | Sustainability Report & Editorial Design
This project showcases the editorial and visual design of Yili Group's 2017 Sustainability Report, focusing on communicating the company's commitment to environmental responsibility, sustainable development, and social impact. The overall design combines a clean, modern editorial layout with watercolor-inspired illustrations, natural landscapes, and a fresh green-and-white color palette to create an approachable and environmentally conscious visual identity. The publication incorporates illustrations, typography, photography, and structured information layouts to present corporate achievements and sustainability initiatives in a clear and engaging way. Through thoughtful visual hierarchy, consistent design elements, and nature-inspired storytelling, the project explores how corporate reporting can go beyond conventional information presentation to create a more memorable and meaningful reading experience. This work demonstrates my experience in corporate publication design, editorial layouts, information design, and visual storytelling.…This project showcases the editorial and visual design of Yili Group's 2017 Sustainability Report, focusing on communicating the company's commitment to environmental responsibility, sustainable development, and social impact. The overall design combines a clean, modern editorial layout with watercolor-inspired illustrations, natural landscapes, and a fresh green-and-white color palette to create an approachable and environmentally conscious visual identity. The publication incorporates illustrations, typography, photography, and structured information layouts to present corporate achievements and sustainability initiatives in a clear and engaging way. Through thoughtful visual hierarchy, consistent design elements, and nature-inspired storytelling, the project explores how corporate reporting can go beyond conventional information presentation to create a more memorable and meaningful reading experience. This work demonstrates my experience in corporate publication design, editorial layouts, information design, and visual storytelling.WW…
One Foundation | Annual Report & Editorial Design
This project showcases annual report and editorial design work created for One Foundation, a nonprofit organization in China. The publications focus on communicating charitable initiatives, disaster relief efforts, and social impact through engaging visual storytelling. The design combines a clean editorial layout with expressive illustrations, a fresh blue-and-white color palette, and carefully structured typography to create a warm, approachable, and professional visual identity. Illustrated scenes emphasize compassion, community, and collective support, while the interior pages integrate photography, text, infographics, and data visualization to present complex information in a clear and accessible format. By balancing emotional storytelling with structured information design, the project demonstrates my experience in publication design, editorial layouts, nonprofit communication, and visual storytelling.…This project showcases annual report and editorial design work created for One Foundation, a nonprofit organization in China. The publications focus on communicating charitable initiatives, disaster relief efforts, and social impact through engaging visual storytelling. The design combines a clean editorial layout with expressive illustrations, a fresh blue-and-white color palette, and carefully structured typography to create a warm, approachable, and professional visual identity. Illustrated scenes emphasize compassion, community, and collective support, while the interior pages integrate photography, text, infographics, and data visualization to present complex information in a clear and accessible format. By balancing emotional storytelling with structured information design, the project demonstrates my experience in publication design, editorial layouts, nonprofit communication, and visual storytelling.WW…
Creative Merchandise & Cultural Product Design | Brand Gifts & Packaging
This collection showcases a range of creative merchandise, branded gifts, and cultural product designs developed for clients across the automotive, cultural, exhibition, and consumer industries. The projects include customized gift boxes, promotional merchandise, tote bags, holiday gift packaging, museum-inspired products, and branded accessories. Each design explores how brand identity, creative concepts, and visual storytelling can be translated into tangible products. By combining typography, illustration, color systems, packaging layouts, and practical product applications, I aimed to create distinctive designs that reflect each brand's personality while balancing aesthetics and functionality. The collection highlights my versatility in adapting creative ideas to different industries, audiences, and physical formats, demonstrating my experience in branding, packaging design, cultural merchandise, and promotional product development.…This collection showcases a range of creative merchandise, branded gifts, and cultural product designs developed for clients across the automotive, cultural, exhibition, and consumer industries. The projects include customized gift boxes, promotional merchandise, tote bags, holiday gift packaging, museum-inspired products, and branded accessories. Each design explores how brand identity, creative concepts, and visual storytelling can be translated into tangible products. By combining typography, illustration, color systems, packaging layouts, and practical product applications, I aimed to create distinctive designs that reflect each brand's personality while balancing aesthetics and functionality. The collection highlights my versatility in adapting creative ideas to different industries, audiences, and physical formats, demonstrating my experience in branding, packaging design, cultural merchandise, and promotional product development.WW…
KK Select | Consumer Mini Program UI Design
KK Select is a consumer-oriented WeChat Mini Program UI design project developed during my time at Shandong Danbao Technology. The project focuses on three core business scenarios: community group buying, local lifestyle services, and online shopping. The interface design combines vibrant colors, clear information hierarchy, and intuitive layouts to create a visually engaging and accessible user experience. Different visual systems were developed for each business module, including a red-themed community shopping interface, a green-themed local services section, and a simplified e-commerce interface. The design incorporates promotional banners, product categories, discount coupons, product listings, and service information to support product discovery and everyday shopping interactions. Through consistent visual elements, structured content layouts, and user-oriented interface design, the project demonstrates my experience in consumer-facing digital products, e-commerce UI design, and WeChat Mini Program visual development.…KK Select is a consumer-oriented WeChat Mini Program UI design project developed during my time at Shandong Danbao Technology. The project focuses on three core business scenarios: community group buying, local lifestyle services, and online shopping. The interface design combines vibrant colors, clear information hierarchy, and intuitive layouts to create a visually engaging and accessible user experience. Different visual systems were developed for each business module, including a red-themed community shopping interface, a green-themed local services section, and a simplified e-commerce interface. The design incorporates promotional banners, product categories, discount coupons, product listings, and service information to support product discovery and everyday shopping interactions. Through consistent visual elements, structured content layouts, and user-oriented interface design, the project demonstrates my experience in consumer-facing digital products, e-commerce UI design, and WeChat Mini Program visual development.WW…
Restaurant & Food Advertising | Commercial Poster Design
This project showcases a series of promotional poster designs created for restaurant and food service businesses, including craft beer and barbecue, steak restaurants, and Japanese-style grilled meat. Designed for B2B merchant marketing, the posters focus on highlighting signature products, communicating brand personality, and attracting potential customers through impactful visual storytelling. Each design features a distinctive creative direction, combining expressive typography, appetizing food imagery, bold compositions, and contrasting color palettes to reflect the unique identity of each restaurant. The project explores different advertising styles, from energetic beer and barbecue promotions to bold steak visuals and Japanese-inspired restaurant branding. By balancing commercial messaging with creative graphic design, the collection demonstrates my ability to develop engaging advertising materials tailored to different restaurant concepts and marketing needs.…This project showcases a series of promotional poster designs created for restaurant and food service businesses, including craft beer and barbecue, steak restaurants, and Japanese-style grilled meat. Designed for B2B merchant marketing, the posters focus on highlighting signature products, communicating brand personality, and attracting potential customers through impactful visual storytelling. Each design features a distinctive creative direction, combining expressive typography, appetizing food imagery, bold compositions, and contrasting color palettes to reflect the unique identity of each restaurant. The project explores different advertising styles, from energetic beer and barbecue promotions to bold steak visuals and Japanese-inspired restaurant branding. By balancing commercial messaging with creative graphic design, the collection demonstrates my ability to develop engaging advertising materials tailored to different restaurant concepts and marketing needs.WW…
Logo Design Collection | Brand Identity & Visual Exploration
This collection showcases a selection of logo designs created for brands and projects across different industries, including finance, technology, energy, construction, hospitality, and consumer services. Each design explores a distinct visual identity through typography, geometric forms, symbols, and creative concepts, balancing brand personality with clarity and recognition. The work includes minimalist lettermarks, abstract symbols, custom typography, and combination marks, demonstrating versatility in adapting visual styles to different brand identities. Through thoughtful composition, proportion, and simplified graphic elements, these projects reflect my approach to creating distinctive, recognizable, and adaptable logo designs.…This collection showcases a selection of logo designs created for brands and projects across different industries, including finance, technology, energy, construction, hospitality, and consumer services. Each design explores a distinct visual identity through typography, geometric forms, symbols, and creative concepts, balancing brand personality with clarity and recognition. The work includes minimalist lettermarks, abstract symbols, custom typography, and combination marks, demonstrating versatility in adapting visual styles to different brand identities. Through thoughtful composition, proportion, and simplified graphic elements, these projects reflect my approach to creating distinctive, recognizable, and adaptable logo designs.WW…
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