Results-driven marketing professional with 3+ years in B2B SaaS, specializing in go-to-market execution, product positioning and storytelling. Strong in translating complex product capabilities into clear value propositions and building high-impact campaigns across email, social, and content channels that contribute to inbound lead growth.…

Modhana Priya Rajendren

Results-driven marketing professional with 3+ years in B2B SaaS, specializing in go-to-market execution, product positioning and storytelling. Strong in translating complex product capabilities into clear value propositions and building high-impact campaigns across email, social, and content channels that contribute to inbound lead growth.…

Available to hire

Results-driven marketing professional with 3+ years in B2B SaaS, specializing in go-to-market execution, product positioning and storytelling. Strong in translating complex product capabilities
into clear value propositions and building high-impact campaigns across email, social, and content channels that contribute to inbound lead growth.

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Skills

Experience Level

Language

English
Fluent
French
Beginner
Tamil
Fluent

Work Experience

Product Marketing Intern at Euronext Corporate Solutions
December 1, 2022 - August 19, 2025
Contributed as a marketing specialist in a subsidiary of Euronext offering finance, communication, and investor relations solutions. Developed and optimized marketing campaigns employing LinkedIn ads and SEMrush for SEO, content repurposing, and lead generation. Managed weekly social content, email campaigns, webinars, guest blogs and influencer collaborations to increase brand visibility, engagement, and conversions.
Marketing Specialist at Kovai.co
March 1, 2023 - Present
Handled growth marketing initiatives for Kovai.co's enterprise software products Turbo360 and BizTalk360. Grew marketing qualified leads by 37% MoM by driving site traffic through effective calls-to-action and lead generation content. Conducted competitor analysis and customer persona research to refine product positioning. Created sales enablement documents and orchestrated webinars to improve conversions by 23%. Increased community presence on G2, Capterra, Reddit and Quora.
Senior Product Marketer (SaaS – FinTech) at SaaS – FinTech
May 1, 2024 - May 1, 2024
Led product marketing initiatives for a FinTech SaaS, including GTM strategy, content marketing, SEO, and lead generation; built YouTube content, lead magnets, and landing pages; increased MQL-to-SQL pipeline and subscriber counts; ran multi-channel campaigns, A/B tests, and webinars; collaborated with internal teams to deliver high-impact assets and ensured alignment with the product USP.
Cloud Management Product Marketer at SaaS – Cloud Management
December 1, 2022 - December 1, 2022
Developed content strategy and GTM plans for cloud management solutions; increased organic engagement; created region-specific landing pages; improved UX and conversions; led email campaigns and multi-channel inbound strategy.
Knowledge Base Product Marketing Intern at SaaS – Knowledge Base
December 1, 2022 - December 1, 2022
Contributed to product marketing initiatives, documented processes, and supported content creation for the knowledge base; assisted in internal communications and alignment.
Cloud Management Freelancing and Additional Activities at Freelance – Cloud Management
November 1, 2020 - November 1, 2020
Freelance marketing work; inbound strategy development; content creation; multi-channel campaigns; client mentoring; local market engagement.

Education

MSc Digital Marketing & CRM at Rennes School of Business, France
January 1, 2023 - May 1, 2024
Bachelor of Engineering at Sri Eshwar College of Engineering, Coimbatore, India
August 1, 2017 - August 1, 2021
Bachelor’s Degree in Computer Science Engineering at Sri Eshwar College of Engineering
January 1, 2017 - January 1, 2021
Master’s in Digital Marketing Management (M2 - BAC+5) at Rennes School of Business
September 1, 2024 - October 1, 2025

Qualifications

Fundamentals of Digital Marketing - Google
January 11, 2030 - August 19, 2025
Inbound Social Media Marketing Strategy - HubSpot
January 11, 2030 - August 19, 2025
Account-Based Marketing (B2B Marketing) - Udemy
January 11, 2030 - August 19, 2025
Marketing: Conversion Rate Optimization - LinkedIn Learning
January 11, 2030 - August 19, 2025
HubSpot marketing hub software - HubSpot
January 11, 2030 - August 19, 2025
TOEIC C1
January 11, 2030 - November 18, 2025
Fundamentals of Digital Marketing - Google Scholar
January 11, 2030 - November 18, 2025
Introduction to Artificial Intelligence - LinkedIn Learning
January 11, 2030 - November 18, 2025
Conversion Rate Optimization - LinkedIn Learning
January 11, 2030 - November 18, 2025
Inbound Social Media Marketing Strategy - HubSpot Marketing Specialist Intern
January 11, 2030 - November 18, 2025

Industry Experience

Software & Internet, Financial Services, Education, Professional Services, Media & Entertainment

Skills

Experience Level