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I am Mohamed (Marcelo) Ashraf, a Creative Director with over five years of experience in branding, social media, content creation, web design, and visual identity. I’m proficient in using AI tools, video creation, and storytelling to craft campaigns that resonate and drive measurable results. I’ve worked across Europe, the Middle East, and educational and startup sectors, earning recognition for award-winning creative work and entrepreneurial experience. I’m passionate about building powerful brands that speak to people on global and local scales.…I am Mohamed (Marcelo) Ashraf, a Creative Director with over five years of experience in branding, social media, content creation, web design, and visual identity. I’m proficient in using AI tools, video creation, and storytelling to craft campaigns that resonate and drive measurable results. I’ve worked across Europe, the Middle East, and educational and startup sectors, earning recognition for award-winning creative work and entrepreneurial experience. I’m passionate about building powerful brands that speak to people on global and local scales.

Mohamed (Marcelo) Ashraf

Video Editor, Cinematographer, Brand Designer, +3

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I am Mohamed (Marcelo) Ashraf, a Creative Director with over five years of experience in branding, social media, content creation, web design, and visual identity. I’m proficient in using AI tools, video creation, and storytelling to craft campaigns that resonate and drive measurable results. I’ve worked across Europe, the Middle East, and educational and startup sectors, earning recognition for award-winning creative work and entrepreneurial experience. I’m passionate about building powerful brands that speak to people on global and local scales.…I am Mohamed (Marcelo) Ashraf, a Creative Director with over five years of experience in branding, social media, content creation, web design, and visual identity. I’m proficient in using AI tools, video creation, and storytelling to craft campaigns that resonate and drive measurable results. I’ve worked across Europe, the Middle East, and educational and startup sectors, earning recognition for award-winning creative work and entrepreneurial experience. I’m passionate about building powerful brands that speak to people on global and local scales.

Available to hire

I am Mohamed (Marcelo) Ashraf, a Creative Director with over five years of experience in branding, social media, content creation, web design, and visual identity. I’m proficient in using AI tools, video creation, and storytelling to craft campaigns that resonate and drive measurable results.

I’ve worked across Europe, the Middle East, and educational and startup sectors, earning recognition for award-winning creative work and entrepreneurial experience. I’m passionate about building powerful brands that speak to people on global and local scales.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

DaVinci Resolve Studio

Expert

Language

English

Fluent

Arabic

Fluent

Spanish; Castilian

Advanced

Work Experience

Creative Digital Marketer at YLLAA

December 1, 2024 - January 1, 2026

Developed and executed branding strategies to strengthen YLLAA's visual identity across digital platforms. Produced high-quality video campaigns, reels, and visual storytelling projects to showcase innovation and partnerships in the European startup ecosystem. Integrated AI-powered tools for streamlining design, video editing, and campaign targeting. Elevated storytelling by drawing on experience as a national-award-winning filmmaker to market content. Led to national recognition as a winner of the 2024 British Council Your World Film Competition.

Marketing Specialist at British International College of Cairo - Group Odyssey

January 1, 2024 - September 1, 2024

Represented Odyssey Egypt in group-wide strategy meetings, positioning the school as a leading example within European and French educational markets. Elevated Odyssey's reputation through innovative branding and digital campaigns, positioned Odyssey as a benchmark for marketing excellence across its international network. Directed video production and creative campaigns to engage students, parents, and stakeholders. Spearheaded branding initiatives, modernizing the school's visual identity across digital and offline channels. Leveraged AI-powered tools for content creation and campaign optimization.

Social Media Specialist at British International College of Cairo - Group Odyssey

May 1, 2023 - December 1, 2023

Built a content ecosystem (posts, campaigns, ads) driving a 400% increase in social media followers (1,000 → 5,000) in under one year. Designed and published content calendars aligned with marketing objectives and enrollment goals. Improved engagement and reach by applying performance analytics to optimize content. Coordinated targeted campaigns that boosted student enrollment and brand awareness.

Social Media Specialist at EyesCare Optics

November 1, 2021 - February 1, 2024

Repositioned the brand's digital presence, turning social platforms into key sales drivers. Produced billboard visuals and advertising campaigns that extended visibility in both digital and physical spaces. Designed creative assets and ran campaigns that consistently increased engagement and conversions. Applied data insights to refine strategy and deliver improved ROI.

Creative Director at YLLAA

December 1, 2024 - January 1, 2026

Developed and executed branding strategies to strengthen YLLAA’s visual identity across digital platforms. Produced high-quality video campaigns, reels, and visual storytelling to showcase innovations and partnerships in the European startup ecosystem. Integrated AI-driven tools to streamline design, video editing, and campaign targeting. Elevated the company’s storytelling by leveraging experience as a national award-winning filmmaker, applying cinematic techniques to marketing content.

Marketing Specialist at British International College of Cairo - Groupe Odyssey

January 1, 2024 - September 1, 2024

Represented Odyssey Egypt in group-wide strategy meetings, positioning the school as a leading example within European and French educational markets. Elevated Odyssey’s reputation by leading branding and digital campaigns, positioning Odyssey as a benchmark for marketing excellence across international networks. Directed video production and creative campaigns to engage students, parents, and stakeholders.

Social Media Specialist at Odyssey Egypt - Groupe Odyssey

May 1, 2023 - December 1, 2023

Repos i tioned the brand’s digital presence, turning social platforms into key sales and awareness drivers. Produced billboard visuals and advertising campaigns that extended visibility in both digital and physical spaces. Designed creative assets and ran campaigns that consistently increased engagement and conversions. Applied data insights to refine strategy and deliver improved ROI.

Social Media Specialist at EyeCare Optics

November 1, 2021 - February 1, 2024

Repositioned the brand’s digital presence, turning social platforms into key sales and awareness drivers. Produced billboard visuals and advertising campaigns that extended visibility in both digital and physical spaces. Designed creative assets and ran campaigns that consistently increased engagement and conversions. Applied data insights to refine strategy and deliver improved ROI.