Available to hire
I am a results-driven strategy & insights professional with 5+ years of experience across digital marketing and consultative sales. I specialize in building data-led marketing campaigns, measuring ROI, and translating complex metrics into actionable growth plans for C-suite stakeholders across the EMEA/MENA region.
Native in Arabic and English, I thrive in cross-functional teams across Sales, Marketing, and Engineering, crafting bespoke media solutions that improve product experience and ROI.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Language
English
Fluent
Arabic
Fluent
Work Experience
Inside Sales & Demand Generation Specialist at Hyatt Regency Cairo West
January 1, 2024 - January 1, 2025Drove EUR 140K net new revenue through multi-channel outbound cadences (cold call, email, LinkedIn), increasing lead-to-close conversion by 20%. Managed full-cycle pipeline across SMB and commercial accounts; partnered with commercial teams on forecasting, territory management, and quota attainment in Salesforce CRM.
Business Development Representative at Al Arkan General Trading FZE
June 1, 2023 - January 1, 2024Generated 150+ SQLs and EUR 240K net new revenue via outbound prospecting; onboarded 20+ distributor accounts using BANT qualification and consultative selling. Reduced cost-per-lead by 30% through refined ICP targeting and multi-channel cadence optimisation.
Sales Development Representative at New Giza/ ORA Developments
March 1, 2023 - April 1, 2024Qualified 100+ leads per quarter and closed 5+ transactions totalling EUR 700K; improved deal velocity 35% through structured CRM follow-up and pipeline hygiene.
Inside Sales & Demand Generation Specialist at VroomDeals
April 1, 2023 - June 1, 2023Qualified inbound leads using BANT methodology, generating 75+ SQLs and €60K in net new pipeline within 8 weeks, while improving MQL-to-SQL conversion rates and reducing CAC by 20%.
Enterprise Account Development Analyst at Huawei Technologies
October 1, 2022 - March 1, 2023Supported EUR 400K+ enterprise portfolio across cloud and SaaS; improved forecasting accuracy 15% through structured pipeline analysis and KPI tracking across EMEA accounts.
B2B Sales Development Representative at Orange Egypt
January 1, 2021 - August 1, 2022Generated EUR 300K net new revenue averaging 60+ outbound calls per day; grew digital product adoption 25% through consultative upsell and cross-sell cadences across SMB and enterprise.
Enterprise Sales Executive at Hassan Allam Properties
July 1, 2020 - January 1, 2021Prospected and closed EUR 800K in new business with full quota ownership; grew repeat and referral pipeline 30% through structured stakeholder management and HubSpot CRM pipeline hygiene.
Sales Executive at Marakez Developments
January 1, 2020 - July 1, 2020Closed EUR 1M in net new agreements during COVID-19 disruption through full remote outbound prospecting and ICP-based account prioritisation.
Digital Marketing Manager at Hyatt Regency Cairo West
February 1, 2024 - January 1, 2025Led end-to-end digital marketing strategy across search, social, email, and display to support brand growth and revenue targets. Managed website optimization and UX improvements to boost online bookings and user journeys. Monitored KPIs and built performance dashboards, translating insights into actionable optimizations. Collaborated with commercial, sales, and operations teams to align campaigns with business objectives. Launched digital presence for Hyatt Centric Cairo West, including GMB setup, Meta Business Suite, SEM, and social channels.
Digital Marketing & Social Media Co-Head at Al Arkan General Trading FZE (UAE)
June 1, 2023 - February 1, 2024Built and executed digital marketing strategy for a new regional auto-parts brand. Planned and managed Google and Meta campaigns targeting wholesalers and bulk buyers. Generated high-quality B2B leads directly supporting the sales pipeline. Analyzed campaign performance and market trends to optimise targeting and spend.
Digital Marketing Specialist at VroomDeals
April 1, 2023 - June 1, 2023Executed multi-channel digital campaigns to drive traffic and conversions. Managed social media content calendars and community engagement. Coordinated with designers to deliver on-brand creatives. Conducted competitor analysis to identify growth opportunities.
Marketing Operations Manager (VAS) at Huawei (Project for Orange Egypt)
October 1, 2022 - March 1, 2023Managed marketing operations for digital VAS platforms. Planned and executed campaigns in collaboration with Orange stakeholders. Prepared monthly performance and settlement reports. Supported annual marketing and operational plans aligned with revenue targets.
Marketing Lead, VAS & Partnerships at Orange Egypt
January 1, 2021 - August 1, 2022Led marketing initiatives for Value Added Services and digital content. Coordinated with internal teams and external aggregators to launch and optimise services. Implemented marketing strategies that generated +7M EGP incremental revenue. Monitored daily reports and optimised performance based on insights.
Sales Specialist at Hassan Allam Properties
July 1, 2020 - January 1, 2021Managed client relationships and delivered tailored property solutions. Negotiated contracts and closed high-value real estate deals. Collaborated with marketing teams on promotional campaigns.
Sales Specialist at Marakez
January 1, 2020 - July 1, 2020Delivered sales presentations and managed client pipelines using CRM tools. Negotiated agreements and contributed to achieving revenue targets.
Retail Sales Assistant (Part-time) at SPAR Shankill
April 1, 2015 - PresentDelivered high-volume customer service in a fast-paced retail environment. Handled cash, POS transactions, and stock replenishment with accuracy. Maintained merchandising standards and supported daily store operations.
Digital Marketing Manager (Strategy & Insights) at Hyatt Regency Cairo West
February 1, 2024 - January 31, 2025Led end-to-end digital advertising strategy across Search, Social, and Display, managing performance marketing goals and budgets. Analyzed data and market trends to deliver meaningful insights for commercial stakeholders, translating complex metrics into actionable growth plans. Partnered with Sales and Engineering teams to implement bespoke media solutions, improving product experience and enhancing ROI. Managed client relationships and internal stakeholder expectations, presenting data-driven narratives to influence budget allocation.
Digital Marketing & Social Media Co-Head at Al Arkan General Trading FZE
June 1, 2023 - February 29, 2024Developed and executed performance marketing strategies, reducing cost-per-lead by 30% through refined ICP targeting. Built compelling narratives utilizing data to influence regional clients and distributors, aligning solutions with business challenges. Managed multiple simultaneous solution designs for the regional auto-parts brand, focusing on B2B lead generation.
Marketing Operations Manager (VAS) at Huawei Technologies
October 1, 2022 - March 31, 2023Managed marketing operations for digital VAS platforms, supporting a EUR 400K+ enterprise portfolio across cloud and SaaS solutions. Collaborated with global cross-functional teams to ensure optimal support for client portfolios and technical service delivery. Prepared performance and settlement reports, utilizing data to track KPIs and provide consultative support for large customers.
Sales & Account Specialist at Hassan Allam Properties / Marakez
January 1, 2020 - January 31, 2021Managed customer relationship development and delivered tailored property solutions, consistently exceeding revenue targets. Negotiated contracts and closed high-value deals through consultative selling and strategic stakeholder management.
Education
MSc Digital Marketing and Analytics at Dublin Business School
January 1, 2025 - January 1, 2026BA Integrated Marketing Communications at The American University in Cairo
September 1, 2014 - June 1, 2018Master of Science (MSc) in Digital Marketing & Analytics at Dublin Business School
January 1, 2026 - April 30, 2026Bachelor of Arts in Integrated Marketing Communications at The American University in Cairo
January 1, 2019 - April 30, 2026MSc Digital Marketing & Analytics (Upper Second Class Honors) at Dublin Business School
January 11, 2030 - January 1, 2026BA Integrated Marketing Communications (GPA 3.5/4.0) at The American University in Cairo (Minor in Business Admin)
January 11, 2030 - January 1, 2019Qualifications
Google Analytics Certified
January 11, 2030 - April 30, 2026Google Ads
January 11, 2030 - April 30, 2026Meta Ads & Business Suite
January 11, 2030 - April 30, 2026SEO
January 11, 2030 - April 30, 2026Email Marketing
January 11, 2030 - April 30, 2026Website Management
January 11, 2030 - April 30, 2026Microsoft Office
January 11, 2030 - April 30, 2026Basic SQL
January 11, 2030 - April 30, 2026AI Tools
January 11, 2030 - April 30, 2026WordPress
January 11, 2030 - April 30, 2026Industry Experience
Software & Internet, Professional Services, Telecommunications, Travel & Hospitality, Real Estate & Construction, Retail, Media & Entertainment
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
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