I’m a results-driven digital marketing and sales professional with 5+ years of experience across hospitality, telecom, real estate, and e-commerce. I thrive on turning data into growth, crafting paid media and lead-generation campaigns that drive revenue. I’m fluent in English and Arabic, and I enjoy collaborating with cross-functional teams to align marketing with business goals, optimize customer journeys, and build lasting partnerships. When I’m not optimizing campaigns, I dive into market and competitor insights to identify opportunities, and I mentor teams to implement practical, results-oriented strategies that scale marketing impact and profitability.

Mohamed Marzouk

I’m a results-driven digital marketing and sales professional with 5+ years of experience across hospitality, telecom, real estate, and e-commerce. I thrive on turning data into growth, crafting paid media and lead-generation campaigns that drive revenue. I’m fluent in English and Arabic, and I enjoy collaborating with cross-functional teams to align marketing with business goals, optimize customer journeys, and build lasting partnerships. When I’m not optimizing campaigns, I dive into market and competitor insights to identify opportunities, and I mentor teams to implement practical, results-oriented strategies that scale marketing impact and profitability.

Available to hire

I’m a results-driven digital marketing and sales professional with 5+ years of experience across hospitality, telecom, real estate, and e-commerce. I thrive on turning data into growth, crafting paid media and lead-generation campaigns that drive revenue. I’m fluent in English and Arabic, and I enjoy collaborating with cross-functional teams to align marketing with business goals, optimize customer journeys, and build lasting partnerships.

When I’m not optimizing campaigns, I dive into market and competitor insights to identify opportunities, and I mentor teams to implement practical, results-oriented strategies that scale marketing impact and profitability.

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Experience Level

Expert
Expert
Expert
Expert
Intermediate
Intermediate

Language

English
Fluent
Arabic
Fluent

Work Experience

Inside Sales & Demand Generation Specialist at Hyatt Regency Cairo West
January 1, 2024 - January 1, 2025
Drove EUR 140K net new revenue through multi-channel outbound cadences (cold call, email, LinkedIn), increasing lead-to-close conversion by 20%. Managed full-cycle pipeline across SMB and commercial accounts; partnered with commercial teams on forecasting, territory management, and quota attainment in Salesforce CRM.
Business Development Representative at Al Arkan General Trading FZE
June 1, 2023 - January 1, 2024
Generated 150+ SQLs and EUR 240K net new revenue via outbound prospecting; onboarded 20+ distributor accounts using BANT qualification and consultative selling. Reduced cost-per-lead by 30% through refined ICP targeting and multi-channel cadence optimisation.
Sales Development Representative at New Giza/ ORA Developments
March 1, 2023 - April 1, 2024
Qualified 100+ leads per quarter and closed 5+ transactions totalling EUR 700K; improved deal velocity 35% through structured CRM follow-up and pipeline hygiene.
Inside Sales & Demand Generation Specialist at VroomDeals
April 1, 2023 - June 1, 2023
Qualified inbound leads using BANT methodology, generating 75+ SQLs and €60K in net new pipeline within 8 weeks, while improving MQL-to-SQL conversion rates and reducing CAC by 20%.
Enterprise Account Development Analyst at Huawei Technologies
October 1, 2022 - March 1, 2023
Supported EUR 400K+ enterprise portfolio across cloud and SaaS; improved forecasting accuracy 15% through structured pipeline analysis and KPI tracking across EMEA accounts.
B2B Sales Development Representative at Orange Egypt
January 1, 2021 - August 1, 2022
Generated EUR 300K net new revenue averaging 60+ outbound calls per day; grew digital product adoption 25% through consultative upsell and cross-sell cadences across SMB and enterprise.
Enterprise Sales Executive at Hassan Allam Properties
July 1, 2020 - January 1, 2021
Prospected and closed EUR 800K in new business with full quota ownership; grew repeat and referral pipeline 30% through structured stakeholder management and HubSpot CRM pipeline hygiene.
Sales Executive at Marakez Developments
January 1, 2020 - July 1, 2020
Closed EUR 1M in net new agreements during COVID-19 disruption through full remote outbound prospecting and ICP-based account prioritisation.
Digital Marketing Manager at Hyatt Regency Cairo West
February 1, 2024 - January 1, 2025
Led end-to-end digital marketing strategy across search, social, email, and display to support brand growth and revenue targets. Managed website optimization and UX improvements to boost online bookings and user journeys. Monitored KPIs and built performance dashboards, translating insights into actionable optimizations. Collaborated with commercial, sales, and operations teams to align campaigns with business objectives. Launched digital presence for Hyatt Centric Cairo West, including GMB setup, Meta Business Suite, SEM, and social channels.
Digital Marketing & Social Media Co-Head at Al Arkan General Trading FZE (UAE)
June 1, 2023 - February 1, 2024
Built and executed digital marketing strategy for a new regional auto-parts brand. Planned and managed Google and Meta campaigns targeting wholesalers and bulk buyers. Generated high-quality B2B leads directly supporting the sales pipeline. Analyzed campaign performance and market trends to optimise targeting and spend.
Digital Marketing Specialist at VroomDeals
April 1, 2023 - June 1, 2023
Executed multi-channel digital campaigns to drive traffic and conversions. Managed social media content calendars and community engagement. Coordinated with designers to deliver on-brand creatives. Conducted competitor analysis to identify growth opportunities.
Marketing Operations Manager (VAS) at Huawei (Project for Orange Egypt)
October 1, 2022 - March 1, 2023
Managed marketing operations for digital VAS platforms. Planned and executed campaigns in collaboration with Orange stakeholders. Prepared monthly performance and settlement reports. Supported annual marketing and operational plans aligned with revenue targets.
Marketing Lead, VAS & Partnerships at Orange Egypt
January 1, 2021 - August 1, 2022
Led marketing initiatives for Value Added Services and digital content. Coordinated with internal teams and external aggregators to launch and optimise services. Implemented marketing strategies that generated +7M EGP incremental revenue. Monitored daily reports and optimised performance based on insights.
Sales Specialist at Hassan Allam Properties
July 1, 2020 - January 1, 2021
Managed client relationships and delivered tailored property solutions. Negotiated contracts and closed high-value real estate deals. Collaborated with marketing teams on promotional campaigns.
Sales Specialist at Marakez
January 1, 2020 - July 1, 2020
Delivered sales presentations and managed client pipelines using CRM tools. Negotiated agreements and contributed to achieving revenue targets.
Retail Sales Assistant (Part-time) at SPAR Shankill
April 1, 2015 - Present
Delivered high-volume customer service in a fast-paced retail environment. Handled cash, POS transactions, and stock replenishment with accuracy. Maintained merchandising standards and supported daily store operations.

Education

MSc Digital Marketing and Analytics at Dublin Business School
January 1, 2025 - January 1, 2026
BA Integrated Marketing Communications at The American University in Cairo
September 1, 2014 - June 1, 2018
Master of Science (MSc) in Digital Marketing & Analytics at Dublin Business School
January 1, 2026 - April 30, 2026
Bachelor of Arts in Integrated Marketing Communications at The American University in Cairo
January 1, 2019 - April 30, 2026

Qualifications

Google Analytics Certified
January 11, 2030 - April 30, 2026
Google Ads
January 11, 2030 - April 30, 2026
Meta Ads & Business Suite
January 11, 2030 - April 30, 2026
SEO
January 11, 2030 - April 30, 2026
Email Marketing
January 11, 2030 - April 30, 2026
Website Management
January 11, 2030 - April 30, 2026
Microsoft Office
January 11, 2030 - April 30, 2026
Basic SQL
January 11, 2030 - April 30, 2026
AI Tools
January 11, 2030 - April 30, 2026
WordPress
January 11, 2030 - April 30, 2026

Industry Experience

Software & Internet, Professional Services, Telecommunications, Travel & Hospitality, Real Estate & Construction, Retail, Media & Entertainment