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I’m Mohamed Amin, a Digital Transformation Leader with 14+ years of experience shaping web development, performance digital marketing, and multimedia content for brands in the UAE and beyond. I excel at data-driven strategies that boost brand visibility, cut acquisition costs, and drive multi-million AED returns through full-funnel media buying across Google, Meta, and TikTok, paired with UX optimization and engaging social content. I thrive on turning insights into action—leading cross-functional teams, delivering measurable results, and crafting scalable digital ecosystems. My focus areas include strategic planning, content creation, SEO, and integrated media plans that accelerate growth for clients across the GCC.…I’m Mohamed Amin, a Digital Transformation Leader with 14+ years of experience shaping web development, performance digital marketing, and multimedia content for brands in the UAE and beyond. I excel at data-driven strategies that boost brand visibility, cut acquisition costs, and drive multi-million AED returns through full-funnel media buying across Google, Meta, and TikTok, paired with UX optimization and engaging social content. I thrive on turning insights into action—leading cross-functional teams, delivering measurable results, and crafting scalable digital ecosystems. My focus areas include strategic planning, content creation, SEO, and integrated media plans that accelerate growth for clients across the GCC.

Mohamed Amin

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I’m Mohamed Amin, a Digital Transformation Leader with 14+ years of experience shaping web development, performance digital marketing, and multimedia content for brands in the UAE and beyond. I excel at data-driven strategies that boost brand visibility, cut acquisition costs, and drive multi-million AED returns through full-funnel media buying across Google, Meta, and TikTok, paired with UX optimization and engaging social content. I thrive on turning insights into action—leading cross-functional teams, delivering measurable results, and crafting scalable digital ecosystems. My focus areas include strategic planning, content creation, SEO, and integrated media plans that accelerate growth for clients across the GCC.…I’m Mohamed Amin, a Digital Transformation Leader with 14+ years of experience shaping web development, performance digital marketing, and multimedia content for brands in the UAE and beyond. I excel at data-driven strategies that boost brand visibility, cut acquisition costs, and drive multi-million AED returns through full-funnel media buying across Google, Meta, and TikTok, paired with UX optimization and engaging social content. I thrive on turning insights into action—leading cross-functional teams, delivering measurable results, and crafting scalable digital ecosystems. My focus areas include strategic planning, content creation, SEO, and integrated media plans that accelerate growth for clients across the GCC.

Available to hire

I’m Mohamed Amin, a Digital Transformation Leader with 14+ years of experience shaping web development, performance digital marketing, and multimedia content for brands in the UAE and beyond. I excel at data-driven strategies that boost brand visibility, cut acquisition costs, and drive multi-million AED returns through full-funnel media buying across Google, Meta, and TikTok, paired with UX optimization and engaging social content.

I thrive on turning insights into action—leading cross-functional teams, delivering measurable results, and crafting scalable digital ecosystems. My focus areas include strategic planning, content creation, SEO, and integrated media plans that accelerate growth for clients across the GCC.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

Arabic

Fluent

English

Fluent

Work Experience

Vice President of Digital Transformation at INK Communications & Advertising Agency

June 1, 2024 - Present

Led web and systems development, including front-end design, back-end programming, and server management for multiple websites. Managed and created content for social media platforms, contributed multimedia solutions, and implemented SEO enhancements to improve online visibility. Drove digital transformation initiatives and alignment across marketing, technology, and content teams.

Senior Media Buyer & Digital Marketing Director at OXY Advertising Agency

January 1, 2025 - October 1, 2025

Managed monthly ad budgets of AED 300K–600K across Meta, Google & TikTok, delivering over 3M+ impressions and 120K+ engagements in Q1. Achieved up to 6.2x ROAS, reduced CPA by 34% and improved CPL by 35% through full-funnel media strategies, A/B testing, and advanced segmentation. Drove over AED 10M in attributed revenue and increased qualified lead volume by 120% across key GCC markets. Boosted organic growth by 65% per client through integrated content and media planning. Recognized as Top Campaign Strategist – Q1 2025 after closing 6 major accounts.

Web & Multimedia Developer at Fritill AI Information Technologies LLC

August 1, 2022 - July 1, 2024

Designed multimedia assets ( visuals, videos, animations) to support AI-driven solutions. Built custom web apps, cutting turnaround time by 30%. Improved SEO, boosting organic traffic by 35%. Developed interactive dashboards in collaboration with AI teams. Contributed to award-winning digital projects in the UAE market.

Creative & Web Developer at CRE E COM Media Production

July 1, 2023 - June 1, 2024

Enhanced brand visibility and engagement (+45%) and engagement (+60%) through SEO, social media, and targeted content. Increased leads by 40% via data-driven marketing. Delivered viral campaigns (1M+ views) and supported cross-functional collaboration on digital initiatives.

E‑Commerce Developer & SEO Executive at Infocn Software Technologies Inc.

January 1, 2016 - January 1, 2018

Built and optimized responsive e-commerce sites, improving user experience and converting at higher rates by 30%. Enhanced SEO to drive a 40% increase in organic traffic and streamlined product pages and checkout processes.

E‑Commerce Developer & Digital Marketing Executive at Al-Bawaba News

January 1, 2013 - December 1, 2015

Optimized website performance and user experience, driving a 40% increase in page views. Launched targeted digital marketing campaigns, increasing engagement by 30%. Strengthened SEO strategy to deliver a 35% rise in organic traffic and improved search rankings.