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E-commerce specialist with 5+ years of experience managing and optimizing Shopify and digital commerce businesses across fashion, lifestyle, FMCG, and consumer products. Skilled in CRO, site performance, merchandising, promotions, SEO, analytics, and data-driven decision making. Experienced in improving customer journeys and online sales through Shopify optimization, A/B testing, merchandising strategy, and cross-functional collaboration. Proven track record in driving revenue growth, strengthening acquisition, and ensuring smooth store operations across multiple D2C brands.…E-commerce specialist with 5+ years of experience managing and optimizing Shopify and digital commerce businesses across fashion, lifestyle, FMCG, and consumer products. Skilled in CRO, site performance, merchandising, promotions, SEO, analytics, and data-driven decision making. Experienced in improving customer journeys and online sales through Shopify optimization, A/B testing, merchandising strategy, and cross-functional collaboration. Proven track record in driving revenue growth, strengthening acquisition, and ensuring smooth store operations across multiple D2C brands.

Mohammed Affan Uddin

SEO Expert, Digital Marketer, eCommerce Developer, +3

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E-commerce specialist with 5+ years of experience managing and optimizing Shopify and digital commerce businesses across fashion, lifestyle, FMCG, and consumer products. Skilled in CRO, site performance, merchandising, promotions, SEO, analytics, and data-driven decision making. Experienced in improving customer journeys and online sales through Shopify optimization, A/B testing, merchandising strategy, and cross-functional collaboration. Proven track record in driving revenue growth, strengthening acquisition, and ensuring smooth store operations across multiple D2C brands.…E-commerce specialist with 5+ years of experience managing and optimizing Shopify and digital commerce businesses across fashion, lifestyle, FMCG, and consumer products. Skilled in CRO, site performance, merchandising, promotions, SEO, analytics, and data-driven decision making. Experienced in improving customer journeys and online sales through Shopify optimization, A/B testing, merchandising strategy, and cross-functional collaboration. Proven track record in driving revenue growth, strengthening acquisition, and ensuring smooth store operations across multiple D2C brands.

Available to hire

E-commerce specialist with 5+ years of experience managing and optimizing Shopify and digital commerce businesses across fashion, lifestyle, FMCG, and consumer products. Skilled in CRO, site performance, merchandising, promotions, SEO, analytics, and data-driven decision making.

Experienced in improving customer journeys and online sales through Shopify optimization, A/B testing, merchandising strategy, and cross-functional collaboration. Proven track record in driving revenue growth, strengthening acquisition, and ensuring smooth store operations across multiple D2C brands.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Work Experience

Founder & E-commerce Growth Manager (Dealquick Sales) at Dealquick Sales / Founder / E-commerce Growth Manager

December 1, 2020 - November 1, 2023

Built and managed multiple Shopify stores across fashion, jewellery, lifestyle, and consumer brands. Managed website structure, collections, navigation, merchandising, and product launches; maintained product catalogues, pricing, content, and promotional campaigns. Improved store performance using conversion rate optimization (CRO) and landing page optimization. Conducted A/B testing on product pages, promotional content, and website layouts; analyzed traffic and customer behavior using Shopify Analytics and GA4. Handled digital merchandising through homepage banners, featured collections, product recommendations, and promotional content. Developed SEO-optimized product descriptions and conversion-focused website copy. Ran customer acquisition and engagement via Meta advertising and email marketing using Klaviyo and Mailchimp, including promotional, discount, and seasonal offers. Conducted competitor benchmarking and market research to identify profitable product opportunities and su

E-commerce Specialist / Digital Commerce Manager (Shopify Website Management) at Acme Products – FMCG Candy Manufacturing Company

April 1, 2020 - June 1, 2026

Managed and optimized Shopify website for 500+ SKUs, improving customer experience and online sales. Maintained product catalogues, collections, pricing, inventory, navigation, and site content; handled homepage banners, collection pages, landing pages, and seasonal updates. Conducted website QA before publishing campaigns, promotions, and product launches. Improved conversion rate through product page optimization, SEO, and customer journey enhancements; analyzed performance using Shopify Analytics and GA4 to identify opportunities for CRO, AOV, and overall performance improvements. Planned and executed promotional campaigns including seasonal sales, bundles, and discount codes; delivered weekly performance reports covering sales, revenue, conversion rate, and customer behavior. Wrote SEO-optimized product descriptions and promotional copy; managed digital merchandising via featured products, collections, banners, and homepage content. Supported customer acquisition with Meta ads an