Hi there! I’m Mohammed Usman Yasir, a brand graphic designer with 10 years of experience shaping precision-driven brand identities, logo systems, and scalable visual frameworks for tech, SaaS, lifestyle, and emerging ventures. I’m skilled in vector-based logo construction, geometric refinement, and building technical brand systems that translate complex concepts into clear, authoritative visuals. I have a proven track record delivering style guides, construction logic, and scalable digital assets that boost brand clarity, usability, and long-term consistency. I enjoy collaborating with product, engineering, and marketing teams to translate goals into cohesive visual identities that stay consistent across platforms.…

Mohammed Usman Yasir

Hi there! I’m Mohammed Usman Yasir, a brand graphic designer with 10 years of experience shaping precision-driven brand identities, logo systems, and scalable visual frameworks for tech, SaaS, lifestyle, and emerging ventures. I’m skilled in vector-based logo construction, geometric refinement, and building technical brand systems that translate complex concepts into clear, authoritative visuals. I have a proven track record delivering style guides, construction logic, and scalable digital assets that boost brand clarity, usability, and long-term consistency. I enjoy collaborating with product, engineering, and marketing teams to translate goals into cohesive visual identities that stay consistent across platforms.…

Available to hire

Hi there! I’m Mohammed Usman Yasir, a brand graphic designer with 10 years of experience shaping precision-driven brand identities, logo systems, and scalable visual frameworks for tech, SaaS, lifestyle, and emerging ventures. I’m skilled in vector-based logo construction, geometric refinement, and building technical brand systems that translate complex concepts into clear, authoritative visuals.

I have a proven track record delivering style guides, construction logic, and scalable digital assets that boost brand clarity, usability, and long-term consistency. I enjoy collaborating with product, engineering, and marketing teams to translate goals into cohesive visual identities that stay consistent across platforms.

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Skills

Experience Level

Language

English
Fluent

Work Experience

Salesforce Graphic Designer at Salesforce
August 1, 2024 - January 1, 2025
Designed 100+ brand-consistent assets aligned with Salesforce’s global brand system; developed structured visual templates reducing production time by 30%; created process diagrams and UI-style visuals grounded in grid systems and visual logic; collaborated with Product and Engineering teams to translate complex workflows into clear, structured visual frameworks; ensured strict adherence to brand standards across all deliverables.
Graphic Designer at Salesforce
August 1, 2024 - January 1, 2025
Designed 100+ brand-consistent assets aligned with Salesforce’s global brand system across digital, documentation, and internal platforms. Developed structured visual templates and systems, reducing production time by 30% while improving consistency. Created process diagrams and UI-style visuals grounded in grid systems and visual logic, improving comprehension by 40%. Collaborated with Product and Engineering teams to translate complex workflows into clear, structured visual frameworks. Ensured strict adherence to brand standards across all deliverables.
Creative Designer at PLAN3MEDIA (Contract)
March 1, 2024 - June 1, 2024
Designed and refined logos, brand marks, magazines, brochures, and identity assets for multiple clients; applied vector precision, alignment systems, and typography discipline, increasing brand recognition by 40%; created print-ready and digital-ready identity assets, reducing production errors by 25%; integrated motion and static brand elements into cohesive visual systems; produced editorial layouts and brand materials requiring technical accuracy and scalable design logic.
Creative Designer at PLAN3MEDIA
March 1, 2024 - June 1, 2024
Designed and refined logos, brand marks, magazines, brochures, and identity assets for multiple clients. Applied vector precision, alignment systems, and typography discipline, increasing brand recognition by 40%. Created print-ready and digital-ready identity assets, reducing production errors by 25%. Integrated motion and static brand elements into cohesive visual systems while maintaining consistency across platforms. Produced editorial layouts and brand materials requiring technical accuracy and scalable design logic.
Creative Designer at PARABLU (B2B SaaS)
October 1, 2023 - January 1, 2024
Unified brand visuals across newsletters, campaigns, and digital touchpoints through systematic identity alignment; refined layout hierarchy, typography, and color consistency; increased email CTR by 35% through visually optimized brand templates; ensured all assets adhered to evolving brand guidelines; cross-functional collaboration to align brand messaging across digital channels.
Creative Designer at Parablu
October 1, 2023 - January 1, 2024
Unified brand visuals across newsletters, campaigns, and digital touchpoints through systematic identity alignment. Improved engagement and usability by refining layout hierarchy, typography, and color consistency. Increased email CTR by 35% through visually optimized brand templates. Ensured all assets adhered to evolving brand guidelines. Worked cross-functionally to align brand messaging across digital channels.
2D Marketing Artist at SpinxGames
December 1, 2019 - August 1, 2023
Developed brand-aligned visual assets across digital, social, and event platforms. Designed 20+ animated brand pieces, increasing engagement and retention by 50%. Maintained visual consistency across campaigns by applying structured design systems and reusable components. Translated marketing objectives into cohesive brand expressions across multiple channels. Directed creative approach for live events and social campaigns, maintaining brand consistency. Transformed marketing goals into actionable creative strategies, leading to enhanced user communication and brand presence. Utilized game clients and editors for composing and capturing high-quality screenshots; skilled in creating overlays and inserts with Adobe After Effects. Collaborated in the development of multi-channel marketing campaigns, including digital advertising, social media, influencer partnerships, & events, ensuring cohesive design & production alignment across all platforms.
Animator at KITKAT COMMERCIAL FREELANCE (ANIMATOR)
August 1, 2018 - August 1, 2018
KitKat TV Commercial – Designed motion graphics featured in a national ad; corporate pitch decks & fact sheets – developed presentation materials for financial clients; applied animation expertise ensuring seamless integration with the creative vision.
Animator (Freelance) at KitKat Commercial
August 1, 2018 - August 1, 2018
Designed motion graphics featured in a national ad. Corporate Pitch Decks & Fact Sheets – Developed presentation materials for financial clients. Applied animation expertise, ensuring seamless integration with the creative vision.
Animator at HCG FREELANCE (ANIMATOR)
April 1, 2018 - April 1, 2018
Produced two self-explanatory videos, managing the entire creative process from storyboarding to background design; developed unique character design and executed animation rigging; performed 2D animation and sound editing, delivering complete video solutions.
Animator (Freelance) at HCG Freelance
April 1, 2018 - April 1, 2018
Produced two self-explanatory videos, managing the entire creative process from storyboarding to background design. Developed unique character design and executed animation rigging. Performed 2D animation and sound editing, delivering complete video solutions.
Freelance Artist at B KREATIVE PRODUCTION
March 1, 2017 - January 31, 2018
Led the editing & assembly of a short film, resulting in a polished submission that garnered 9 awards including the Los Angeles Film Award & Best Short Film Award; conducted on-location video shoots, followed by detailed editing to craft a cinematic piece; managed video sequencing and integration of music, dialogue, and effects for a compelling final product.
Freelance Artist at B Kreateive Production
March 1, 2017 - January 1, 2018
Led the editing & assembly of a short film, resulting in a polished submission that garnered 9 awards, including the Los Angeles Film Award & Best Short Film Award. Conducted on-location video shoots, followed by detailed editing to craft a cinematic masterpiece. Managed the intricate process of video sequencing & integration of music, dialogue, & effects, achieving a compelling final product.
Graphic Designer at Soles Fashion Pvt.Ltd
May 1, 2015 - May 1, 2016
Designed product packaging, branding, and advertising materials. Created signboards, tabletop displays, and flex designs, improving store traffic by 20%. Customized marketing materials based on customer insights and trends.
Freelance Artist at Toyama
February 1, 2014 - June 1, 2014
Designed product packaging, branding, and advertising materials. Created signboards, tabletop displays, and flex designs, improving store traffic by 20%. Customized marketing materials based on customer insights and trends.
Production Coordinator at Ample Technologies
May 1, 2012 - January 1, 2014
Managed a team of illustrators, modelers, and animators to oversee production timelines. Assisted in budget planning and resource departments and maintained production efficiency. Implemented process improvements that increased team productivity and reduced turnaround times.

Education

2D Character Animation at Vanart's Institute
September 1, 2016 - August 1, 2017
Diploma in Graphic Design at Dream Zone Institute
April 1, 2015 - October 1, 2015
B.Sc. in Animation at Manipal University
August 1, 2009 - December 1, 2012
2D Character Animation at Vanart's Institute
September 1, 2016 - August 1, 2017
Diploma in Graphic Design at Dream Zone Institute
April 1, 2015 - October 1, 2015
B.Sc. in Animation at Manipal University
August 1, 2009 - December 1, 2012

Qualifications

Social Media Marketing Achievement
January 11, 2030 - January 13, 2026
Social Media Marketing Achievement
January 11, 2030 - January 13, 2026
Designed motion graphics for a KITKAT commercial featuring Ayushman Khurana
January 11, 2030 - January 13, 2026

Industry Experience

Software & Internet, Media & Entertainment, Professional Services, Other

Skills

Experience Level