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I am a creative content specialist with 15 years of experience in media, digital storytelling, and branded content production across broadcast, radio networks, and digital marketing ecosystems. I thrive on turning ideas into engaging campaigns and storytelling that resonates with audiences. I collaborate closely with marketing and creative teams to conceptualize, produce, and deliver high-impact video assets that boost brand awareness, audience engagement, and campaign performance across platforms.…I am a creative content specialist with 15 years of experience in media, digital storytelling, and branded content production across broadcast, radio networks, and digital marketing ecosystems. I thrive on turning ideas into engaging campaigns and storytelling that resonates with audiences. I collaborate closely with marketing and creative teams to conceptualize, produce, and deliver high-impact video assets that boost brand awareness, audience engagement, and campaign performance across platforms.

IFTISYAM RAZALI

Content Producer, Video Editor, Story Producer, +1

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I am a creative content specialist with 15 years of experience in media, digital storytelling, and branded content production across broadcast, radio networks, and digital marketing ecosystems. I thrive on turning ideas into engaging campaigns and storytelling that resonates with audiences. I collaborate closely with marketing and creative teams to conceptualize, produce, and deliver high-impact video assets that boost brand awareness, audience engagement, and campaign performance across platforms.…I am a creative content specialist with 15 years of experience in media, digital storytelling, and branded content production across broadcast, radio networks, and digital marketing ecosystems. I thrive on turning ideas into engaging campaigns and storytelling that resonates with audiences. I collaborate closely with marketing and creative teams to conceptualize, produce, and deliver high-impact video assets that boost brand awareness, audience engagement, and campaign performance across platforms.

Available to hire

I am a creative content specialist with 15 years of experience in media, digital storytelling, and branded content production across broadcast, radio networks, and digital marketing ecosystems. I thrive on turning ideas into engaging campaigns and storytelling that resonates with audiences.

I collaborate closely with marketing and creative teams to conceptualize, produce, and deliver high-impact video assets that boost brand awareness, audience engagement, and campaign performance across platforms.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

DaVinci Resolve Studio

Expert

Expert

Expert

Expert

Work Experience

Content Producer at ADA Data AI Solutions Sdn Bhd

January 1, 2023 - January 1, 2026

Produced branded digital content and integrated campaigns for Astro Radio's digital platforms and partner brands. Led production of branded video content across Astro Radio's digital ecosystem. Led a team of video producers from all 11 radio brands across 4 languages. Developed campaign concepts and storytelling approaches for integrated marketing campaigns. Created engaging social media video content optimized for digital platforms. Collaborated with commercial and creative teams to deliver client campaigns and branded storytelling.

New Platform Producer (Video) at Astro Radio Sdn Bhd

June 1, 2010 - June 1, 2017

Part of the pioneering team producing multimedia and video content for Cyberjaya's IPTV platform. Developed campaign concepts and storytelling approaches for integrated marketing campaigns. Created engaging social media video content optimized for digital platforms. Collaborated with commercial and creative teams to deliver client campaigns and branded storytelling.

Senior Brand Content Producer at Astro Radio Sdn Bhd

June 1, 2017 - December 1, 2022

Produced digital video content supporting radio promotions, events, and marketing campaigns. Led end-to-end video production, including filming, editing and post-production. Created digital-first video content supporting Astro Radio's online and social platforms and brand activations.

Creative Multimedia Executive at Cyberjaya TV

November 1, 2009 - December 1, 2010

Produced multimedia content for Cyberjaya TV, supporting early digital video initiatives and online broadcasting platforms. Managed project workflows, editing and post-production, and collaborated with teams to deliver multimedia content for online platforms.