Muhammad Mohsin Raza

Available to hire

Skills

Experience Level

Off-Page
Expert
SEO
Expert
Ahrefs
Expert
SEMrush
Expert
Copywriting
Expert
Moz
Expert
Branding
Expert
Screaming Frog
Expert
On-Page
Expert
GA4
Expert
Data Visualization
Intermediate
See more

Language

English
Fluent

Work Experience

SEO Link Building Manager at Rankistan
September 1, 2021 - December 1, 2025
Led a team of link building specialists to acquire high-quality backlinks, scaling organic traffic from 0 to 86K+ for an ecommerce store built from scratch; established foundational and social branding links to improve site visibility; grew backlink profile to 1,300+ referring domains and 27,900+ ranking keywords; built SOPs and a semi-automated outreach system reaching 2,000+ prospects per day.
SEO Contractor (Link Building) at 7Vals
December 1, 2023 - December 1, 2024
Executed a large-scale manual blogger outreach campaign, acquiring 156 high-quality contextual backlinks (guest posts & link insertions) within 12 months for Asset Management Software (SAAS); conducted prospect research and qualification using strict SOPs based on DA/DR/organic traffic and relevance to ensure only high-quality sites were selected; contributed to 168% organic traffic growth and a 29% increase in ranking keywords with an 18% improvement in DR.
SEO Analyst at Rankistan
September 1, 2019 - September 1, 2021
Conducted keyword research and On-Page optimization to improve website rankings and organic traffic; developed and executed Off-Page SEO campaigns, including link building and outreach; collaborated with cross-functional teams to develop comprehensive SEO strategies and content optimization plans.
SEO Intern at Rankistan
June 1, 2019 - September 1, 2019
Gained hands-on experience with SEO tools (Ahrefs, SEMrush, Moz, Screaming Frog); assisted outreach campaigns to acquire guest posts & niche edits backlinks; monitored website performance using Google Analytics; helped prepare reports on key SEO metrics and traffic trends.

Education

Bachelor's in Computer Science (BSCS) at Information Technology University
January 1, 2014 - January 1, 2018
Bachelor’s in Computer Science (BSCS) at Information Technology University
September 1, 2014 - September 1, 2018
Bachelor’s in Computer Science (BSCS) at Information Technology University
January 1, 2014 - January 1, 2018

Qualifications

McKinsey Forward Program - McKinsey & Company
May 1, 2023 - May 13, 2026
Digital Marketing – DigiSkills
January 1, 2023 - May 13, 2026
Search Engine Optimization – DigiSkills
January 1, 2023 - May 13, 2026
Ecommerce - Punjab Information Technology Board (PITB)
October 1, 2022 - May 13, 2026
McKinsey Forward Program - McKinsey & Company
May 1, 2023 - May 13, 2026
Digital Marketing – DigiSkills
January 1, 2023 - May 13, 2026
Search Engine Optimization – DigiSkills
January 1, 2023 - May 13, 2026
Ecommerce - Punjab Information Technology Board (PITB)
October 1, 2022 - May 13, 2026
McKinsey Forward Program
May 1, 2023 - May 13, 2026
Digital Marketing – DigiSkills
January 1, 2023 - May 13, 2026
Search Engine Optimization – DigiSkills
January 1, 2023 - May 13, 2026
Ecommerce - PITB
October 1, 2022 - May 13, 2026
McKinsey Forward Program - McKinsey & Company
May 1, 2023 - May 13, 2026
Digital Marketing – DigiSkills
January 1, 2023 - May 13, 2026
Search Engine Optimization – DigiSkills
January 1, 2023 - May 13, 2026
Ecommerce - Punjab Information Technology Board (PITB)
October 1, 2022 - May 13, 2026

Industry Experience

Other, Software & Internet, Professional Services, Media & Entertainment, Retail
    168% Organic Traffic Growth for a SAAS Asset Management Tool

    This case study highlights the organic growth I achieved for a SaaS-based Asset Management Tool
    during my tenure as an SEO Contractor (Link Building) from December 2023 to December 2024 in
    7vals.

    My primary responsibility was executing a comprehensive link building campaign focused on
    acquiring high-quality guest posts and strategic link insertions.

    Working closely with the marketing team, I was provided with specific target keywords and target
    pages, and tasked with building a natural, sustainable backlink profile that would enhance the
    product’s competitive positioning in the SaaS and enterprise software space.

    The role required not only technical SEO expertise but also strong relationship-building skills, as I
    personally managed all outreach, negotiations, and content coordination to ensure every acquired
    link met our strict quality standards and contributed meaningfully to our organic growth objectives