Startup and marketing professional with 18+ years of experience across startup ecosystem building, advertising & branding, business operations, mentorship, incubation, and video direction/production. Adept at advising e-commerce/tech/product startups on scaling models, merchant acquisition, and retention strategy. Led AI/ML innovation in healthcare through an AI Center of Excellence, building cross-functional teams and partnerships to deliver large-scale AI platforms for patient care and operational efficiency. Experienced in designing and running incubation/acceleration programs, mentoring 100+ startups, and securing meaningful external funding outcomes.

Startup and marketing professional with 18+ years of experience across startup ecosystem building, advertising & branding, business operations, mentorship, incubation, and video direction/production. Adept at advising e-commerce/tech/product startups on scaling models, merchant acquisition, and retention strategy. Led AI/ML innovation in healthcare through an AI Center of Excellence, building cross-functional teams and partnerships to deliver large-scale AI platforms for patient care and operational efficiency. Experienced in designing and running incubation/acceleration programs, mentoring 100+ startups, and securing meaningful external funding outcomes.

Available to hire

Startup and marketing professional with 18+ years of experience across startup ecosystem building, advertising & branding, business operations, mentorship, incubation, and video direction/production. Adept at advising e-commerce/tech/product startups on scaling models, merchant acquisition, and retention strategy.

Led AI/ML innovation in healthcare through an AI Center of Excellence, building cross-functional teams and partnerships to deliver large-scale AI platforms for patient care and operational efficiency. Experienced in designing and running incubation/acceleration programs, mentoring 100+ startups, and securing meaningful external funding outcomes.

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Work Experience

Startup Ecosystem Builder at Founders Liar
May 1, 2023 - Present
Spearheaded initiatives to cultivate and strengthen startup ecosystems by building partnerships and nurturing collaborations within the startup community.
Chapter Director (Pakistan) at Pakistan Startups without Borders
March 1, 2022 - June 30, 2022
Led establishment of the Pakistan chapter, driving efforts to empower startups and foster entrepreneurship.
Startup Advisory Consultant at Freelance Consultant
January 1, 2022 - Present
Advised e-commerce/tech/product-based startups on business models, merchant acquisition, and operational scaling. Designed deferred payment frameworks for SaaS startups, improving retention by 30%. Provided consulting across go-to-market, growth operations, and startup performance optimization.
Manager Incubation Center at ICCB S Technology Park - University of Karachi
March 1, 2021 - Present
Recruited entrepreneurs via targeted strategies, increasing qualified applications by 80% and successful onboarding of innovative startups by 75%. Designed and executed incubation/acceleration programs with mentorship support. Coached founders, formed an Advisory Board for strategic guidance, curated mentor/investor networks for funding opportunities (20% of startups), and handled day-to-day incubator operations including recruitment, screening of service providers, and marketing.
AI Solutions Lead / AI Healthcare Innovation Manager at AI Center for Excellence in Healthcare - ICCB S Technology Park - University of Karachi
March 1, 2021 - October 1, 2021
Developed and implemented AI/ML-powered healthcare applications to improve patient care and operational efficiency. Led cross-functional teams (data scientists, software engineers, healthcare professionals) to deliver large-scale AI healthcare platforms. Built strategic partnerships with hospitals, research institutions, and technology providers to drive adoption and expansion, focusing on AI-assisted diagnostics, personalized medicine, and AI chatbots.
Creative Director & Producer at SMA Studios
October 1, 2020 - February 28, 2021
Directed creative concepting and production from ideation to delivery: pitching concepts, storyboard creation, shoot planning, hiring casting/talent, wardrobe/styling, and managing logistics and locations/sets. Produced DVC/TV commercials, fashion and corporate videos, including concept, budgeting, procurement, and direction for multiple formats.
Associate Director at RAM Studios (Media Production House)
August 1, 2015 - October 1, 2020
Managed pre-production through post-production: conceptualized briefs, storyboards, script breakdowns, hired talent/crew, handled scheduling, transport logistics, and ensured shot execution per AV board. Coordinated post-production work including editing, animation, voice-over, and music. Worked with major brands across telecom, healthcare, FMCG, automobiles, and more; managed client services, proposals, budgeting, and delivery, including brand video conceptualization and operational coordination.
Acting Manager - Marketing & Corporate Affairs (Head of Department) at Chiniot General Hospital
May 1, 2014 - June 30, 2014
Headed and supervised the marketing department, managing a team of 25 members. Oversaw department strategy, execution, and performance across marketing and corporate affairs activities.
Assistant Manager - Marketing & Corporate Services at Chiniot General Hospital
January 1, 2012 - October 1, 2014
Led marketing, advertising, and PR for a non-profit healthcare organization, managing ATL/BTL campaigns and PR/marketing plans aligned to organizational goals. Organized promotional events (medical camps and clinics), coordinated with media agencies on marketing materials, managed relationships with corporate clients, and delivered training presentations for front-desk/counter staff.

Education

Master’s in Business Administration (MBA) at IQRA University
January 11, 2030 - August 11, 2026
Bachelors of Engineering (B.E) - Electronics and Biomedical Engineering at Mehran University of Engineering and Technology (MUET)
January 1, 2005 - January 1, 2009
Diploma in Digital Marketing at IBA (Institute of Business Administration)
January 11, 2030 - August 11, 2026

Qualifications

Certified AgriTech Trainer - GRASP Advanced Trainer programme (International Trade Centre - ITC)
January 11, 2030 - August 11, 2026
Incubation Management (IdeaGist)
January 11, 2030 - August 11, 2026

Industry Experience

Healthcare, Non-Profit Organization, Media & Entertainment, Professional Services, Software & Internet