Content Optimization Strategist (Contract) at Independent / Freelance

Led performance strategies for 15+ Snapchat shows; generated 153M+ average monthly unique views in 2025; scaled audience reach to 189M; improved revenue performance up to 150% YoY; developed thumbnail and headline strategies to improve content packaging, discoverability, and engagement.

Community Manager (Contract) at SnipPet

Contract-based community and social media management, driving engagement and brand presence.

Content Optimization Strategist (Contract) at SnipPet

Led performance strategies for 15+ Snapchat shows, generating 153M+ average monthly unique viewers in 2025; scaled audience reach to 189M unique views and supported revenue performance up to 150% YoY; developed thumbnail and headline strategies to improve content packaging, discoverability, and engagement.

Content Producer at Hive Media

Created scripts for two Entertainment Snapchat shows. Gained 203K subscribers in the first 6 months.

Scriptwriter / Content Writer at Hive Media

Managed and created scripts for two Entertainment Snapchat shows; grew audience and subscriber base.

Social Media Manager at CloudRaker

Managed Instagram and Facebook for NotCo Canada, driving product-focused content and audience engagement.

Brand Voice & Social Media Lead at Clover

Developed brand voice and social media presence; created content strategy to increase brand awareness; grew social pages. Achieved 19M+ blog views in Clover's first year and grew Instagram following notably.