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I'm a data-driven content strategist with a creative background, specializing in audience growth and performance optimization. Scaled Snapchat Discover shows to 150M+ monthly unique viewers through strategic headline, thumbnail, and content packaging. I've built and led content programs that increase brand awareness, grow social pages and blogs, and engage audiences through strategic storytelling. Highlights include driving Clover's blog to 19M monthly page views in the first year and 22.4M in 2020, and growing Clover's Instagram followers by 195.5% while delivering a 44% YoY lift. I've developed efficient content workflows, best practices, and messaging that boosted CTR and revenue across multiple brands.…I'm a data-driven content strategist with a creative background, specializing in audience growth and performance optimization. Scaled Snapchat Discover shows to 150M+ monthly unique viewers through strategic headline, thumbnail, and content packaging. I've built and led content programs that increase brand awareness, grow social pages and blogs, and engage audiences through strategic storytelling. Highlights include driving Clover's blog to 19M monthly page views in the first year and 22.4M in 2020, and growing Clover's Instagram followers by 195.5% while delivering a 44% YoY lift. I've developed efficient content workflows, best practices, and messaging that boosted CTR and revenue across multiple brands.

Moira Ghazal

Content Strategist, Social Media Manager, Content Creator, +2

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I'm a data-driven content strategist with a creative background, specializing in audience growth and performance optimization. Scaled Snapchat Discover shows to 150M+ monthly unique viewers through strategic headline, thumbnail, and content packaging. I've built and led content programs that increase brand awareness, grow social pages and blogs, and engage audiences through strategic storytelling. Highlights include driving Clover's blog to 19M monthly page views in the first year and 22.4M in 2020, and growing Clover's Instagram followers by 195.5% while delivering a 44% YoY lift. I've developed efficient content workflows, best practices, and messaging that boosted CTR and revenue across multiple brands.…I'm a data-driven content strategist with a creative background, specializing in audience growth and performance optimization. Scaled Snapchat Discover shows to 150M+ monthly unique viewers through strategic headline, thumbnail, and content packaging. I've built and led content programs that increase brand awareness, grow social pages and blogs, and engage audiences through strategic storytelling. Highlights include driving Clover's blog to 19M monthly page views in the first year and 22.4M in 2020, and growing Clover's Instagram followers by 195.5% while delivering a 44% YoY lift. I've developed efficient content workflows, best practices, and messaging that boosted CTR and revenue across multiple brands.

Available to hire

I’m a data-driven content strategist with a creative background, specializing in audience growth and performance optimization. Scaled Snapchat Discover shows to 150M+ monthly unique viewers through strategic headline, thumbnail, and content packaging.

I’ve built and led content programs that increase brand awareness, grow social pages and blogs, and engage audiences through strategic storytelling. Highlights include driving Clover’s blog to 19M monthly page views in the first year and 22.4M in 2020, and growing Clover’s Instagram followers by 195.5% while delivering a 44% YoY lift. I’ve developed efficient content workflows, best practices, and messaging that boosted CTR and revenue across multiple brands.

Skills

Experience Level

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Content Marketing Manager at Diply

December 1, 2015 - October 1, 2018

Created the largest, most successful team, accounting for 60% of total traffic and 53% of total article production; developed content strategy and processes to increase brand awareness and engagement.

Scriptwriter / Content Writer at Hive Media

January 1, 2022 - February 28, 2023

Managed and created scripts for two Entertainment Snapchat shows; grew audience and subscriber base.

Social Media Manager at CloudRaker

October 1, 2021 - February 28, 2023

Managed Instagram and Facebook for NotCo Canada, driving product-focused content and audience engagement.

Content Optimization Strategist (Contract) at SnipPet

May 1, 2023 - April 30, 2026

Led performance strategies for 15+ Snapchat shows, generating 153M+ average monthly unique viewers in 2025; scaled audience reach to 189M unique views and supported revenue performance up to 150% YoY; developed thumbnail and headline strategies to improve content packaging, discoverability, and engagement.