Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Content Marketing Manager at Diply
December 1, 2015 - October 1, 2018Created the largest, most successful team, accounting for 60% of total traffic and 53% of total article production; developed content strategy and processes to increase brand awareness and engagement.
Scriptwriter / Content Writer at Hive Media
January 1, 2022 - February 28, 2023Managed and created scripts for two Entertainment Snapchat shows; grew audience and subscriber base.
Social Media Manager at CloudRaker
October 1, 2021 - February 28, 2023Managed Instagram and Facebook for NotCo Canada, driving product-focused content and audience engagement.
Content Optimization Strategist (Contract) at SnipPet
May 1, 2023 - April 30, 2026Led performance strategies for 15+ Snapchat shows, generating 153M+ average monthly unique viewers in 2025; scaled audience reach to 189M unique views and supported revenue performance up to 150% YoY; developed thumbnail and headline strategies to improve content packaging, discoverability, and engagement.
Brand Voice & Social Media Lead at Clover
November 1, 2018 - July 1, 2021Developed brand voice and social media presence; created content strategy to increase brand awareness; grew social pages. Achieved 19M+ blog views in Clover's first year and grew Instagram following notably.
Content Producer at Hive Media
January 1, 2022 - February 1, 2023Created scripts for two Entertainment Snapchat shows. Gained 203K subscribers in the first 6 months.
Community Manager (Contract) at SnipPet
May 1, 2023 - April 1, 2026Contract-based community and social media management, driving engagement and brand presence.
Content Optimization Strategist (Contract) at Independent / Freelance
January 1, 2025 - PresentLed performance strategies for 15+ Snapchat shows; generated 153M+ average monthly unique views in 2025; scaled audience reach to 189M; improved revenue performance up to 150% YoY; developed thumbnail and headline strategies to improve content packaging, discoverability, and engagement.
Education
B.A. Political Science Honours Specialization at Western University
January 1, 2007 - January 1, 2012Post-Graduate Diploma in Broadcast Journalism (TV News) at Fanshawe College
January 1, 2012 - January 1, 2013BA Political Science Honours Specialization at Western University
January 1, 2007 - January 1, 2012Post-Graduate Diploma Broadcast Journalism, TV News at Fanshawe College
January 1, 2012 - January 1, 2013Qualifications
Industry Experience
Media & Entertainment, Professional Services
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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