Founder & Marketing Director at Coctelería Creativa

Founded and led a hybrid brand media & marketing consultancy specialized in premium spirits and hospitality brands across Spain and international markets. Directed the leading Spanish-speaking content platform within the category, scaling audience, positioning, and commercial value for clients. Strategic Leadership & Growth ● Defined brand positioning and communication strategies for premium and ultra-premium clients. ● Led go-to-market strategies for product launches, distributor activations, and market entries. ● Negotiated and managed long-term B2B contracts (retainers up to €20K annually; recurring accounts up to €2.7K/month). ● Scaled revenue to a peak of €157K annually, managing multi-client P&L structures and diversified revenue streams. Brand & Campaign Execution ● Developed integrated 360o communication plans (digital, PR, events, partnerships). ● Built messaging frameworks translating technical product attributes into commercial value. ● Designed sales enablement materials, brand decks, and strategic proposals. ● Oversaw multi-channel campaigns with structured KPI tracking and executive-level reporting. ● Led paid and organic growth strategy, scaling community reach from 5K to 200K. Team & Operations Leadership ● Recruited, led and performance-managed up to 5 direct reports across design, social, and paid media. ● Managed remote and cross-disciplinary teams across creative and corporate environments. ● Established performance KPIs, operational workflows, and reporting systems. ● Led business restructuring and crisis management during financially critical periods, ensuring operational continuity.

Regional Marketing Manager - Southern Europe & LATAM at Vestas Wind Systems

Rolled out and coordinated regional websites (Spain, France, Italy); planned, executed, and optimized internal and external customer projects (e.g., Customer Portal); managed events and regional marketing plans; led cross-functional regional campaigns and partner communications.

Marketing Coordinator at Saytel (Grupo Seidor)

Coordinated marketing initiatives and campaigns; supported product launches and communications; collaborated on regional campaigns and events.

Events Manager at American Chamber of Commerce in Spain

Managed corporate events program, including planning, vendor coordination, and execution; handled partner communications and event logistics.

Marketing Director & Co-founder at Coctelería Creativa, Barcelona

Defined and executed the brand, content, digital and go-to-market strategy across Spain and LATAM, with full budget ownership and alignment with commercial objectives. Built and scaled a content-led growth model reaching 2.5M+ annual unique users and consolidating category leadership. Led remote teams and external agencies across content, digital marketing, SEO and social media, establishing scalable processes and operating models. Collaborated with distributors, multinational brand teams and corporate partners to adapt global brand strategies to local market needs. Planned and delivered product launches, brand activations, events and strategic partnerships with global and craft spirits brands, positioning the platform as a category reference.

Social Media Strategist at Alimentaria Exhibitions, Barcelona

Defined and executed the first integrated social media strategy for a world-leading food and beverage trade fair (+140,000 professionals from 150 countries), supporting brand visibility, lead generation and cross-promotional initiatives through content, paid social and performance analysis.

Regional Marketing Manager at Vestas Wind Systems, Barcelona

Led regional marketing and communications strategy across Southern European and Latin American markets within a global matrix organization.

Marketing Coordinator at Saytel (Grupo Seidor), Barcelona

Coordinated online marketing initiatives, product launches and client-facing campaigns in collaboration with sales teams.

Events Manager at American Chamber of Commerce in Spain, Barcelona

Led strategic planning and execution of corporate and institutional events; managed corporate website content, member communications and outreach initiatives.

Business Operations & Marketing Lead at Barra Alta Trading

Joined during a transition phase to support digital communication and progressively assumed broader operational responsibilities to ensure business continuity. ● Led social media strategy and digital presence during restructuring. ● Took ownership of day-to-day operations, including supplier coordination, invoicing, and administrative oversight. ● Managed staff coordination and shift planning in a resource-constrained environment. ● Stabilized operational processes during transition, ensuring continuity across marketing, suppliers, and team management.

Social Media Strategist at Alimentaria Exhibitions

Defined the first integrated social media strategy for a leading international F&B trade fair (+140,000 professionals across 150 countries), driving brand visibility and engagement.