Hi, I’m Savina Mokreva-Hibbeler. I’m a multidisciplinary creative director with a strong focus on art direction, brand building, and immersive social and experiential campaigns. I’ve spent over a decade leading creative teams across Europe, shaping vibrant concepts for telecoms, entertainment, and consumer brands, and I love turning bold ideas into visually compelling work with measurable impact. I’m driven by collaboration, clarity of concept, and hands-on production. From concept to delivery, I thrive on turning complex briefs into cohesive, storytelling-driven campaigns, and I enjoy mentoring teams to bring high-quality, on-brand work to life.

Savina Mokreva-Hibbeler

Hi, I’m Savina Mokreva-Hibbeler. I’m a multidisciplinary creative director with a strong focus on art direction, brand building, and immersive social and experiential campaigns. I’ve spent over a decade leading creative teams across Europe, shaping vibrant concepts for telecoms, entertainment, and consumer brands, and I love turning bold ideas into visually compelling work with measurable impact. I’m driven by collaboration, clarity of concept, and hands-on production. From concept to delivery, I thrive on turning complex briefs into cohesive, storytelling-driven campaigns, and I enjoy mentoring teams to bring high-quality, on-brand work to life.

Available to hire

Hi, I’m Savina Mokreva-Hibbeler. I’m a multidisciplinary creative director with a strong focus on art direction, brand building, and immersive social and experiential campaigns. I’ve spent over a decade leading creative teams across Europe, shaping vibrant concepts for telecoms, entertainment, and consumer brands, and I love turning bold ideas into visually compelling work with measurable impact.

I’m driven by collaboration, clarity of concept, and hands-on production. From concept to delivery, I thrive on turning complex briefs into cohesive, storytelling-driven campaigns, and I enjoy mentoring teams to bring high-quality, on-brand work to life.

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Language

English
Fluent
German
Advanced
Bulgarian
Fluent
Russian
Advanced

Work Experience

Freelancer Creative Director
May 1, 2025 - Present
Working independently as a Creative Director, leading creative vision and project execution for various clients since May 2025.
CD Art Social & Experiences für O2 at Serviceplan Bubble, Hamburg
April 25, 2025 - September 2, 2025
Creative Director responsible for social and experience-based creative direction for O2 campaigns.
Creative Director Art at Accenture Song (formerly Kolle Rebbe), Hamburg
May 31, 2024 - September 2, 2025
Directed creative art teams working on integrated marketing and brand communications.
Senior Art Director at Accenture Song (formerly Kolle Rebbe), Deutschland
March 31, 2020 - September 2, 2025
Senior-level art director responsible for concept development and team leadership on key accounts.
Art Director at Jung von Matt, Deutschland
March 31, 2016 - September 2, 2025
Developed creative concepts and managed campaigns with a focus on advertising design and client collaboration.
Dozent at Miami Ad School Europe
January 1, 2014 - Present
Lecturer delivering courses and mentoring students in art direction and creative communications.
Art Director at China Madrid, Spanien
August 31, 2011 - September 2, 2025
Art Director role for a creative agency in Madrid, focusing on direction and creative development.
Junior Art Director at Serviceplan, Deutschland
December 31, 2011 - September 2, 2025
Junior role supporting senior creative staff in campaign development and production.
Art Director Praktikant at Leo Burnett Madrid, Spanien
September 30, 2009 - September 2, 2025
Internship focused on developing art direction skills and assisting on advertising projects.
Art Director Praktikant at Scholz & Friends Hamburg, Deutschland
July 31, 2009 - September 2, 2025
Intern in art direction contributing to campaign ideas and visual concepts.
Art Director Praktikant at THEY Amsterdam, Niederlande
March 31, 2009 - September 2, 2025
Internship developing art direction skills and supporting creative team.
Business Consultant at KMM, Rotterdam, Niederlande
December 31, 2007 - September 2, 2025
Consultant role focusing on business aspects within the creative industry.
Creative Director at Accenture Song (formerly Kolle Rebbe)
May 31, 2024 - October 13, 2025
Creative leadership for art direction and social/experiential campaigns, including O2 initiatives.
Senior Art Director at Accenture Song (formerly Kolle Rebbe)
March 31, 2020 - October 13, 2025
Senior art direction for major campaigns across German markets.
Art Director at Jung von Matt, Germany
March 31, 2016 - October 13, 2025
Art direction for integrated campaigns and brand storytelling.
Junior Art Director at Serviceplan, Deutschland
December 31, 2011 - October 13, 2025
Supportive role in art direction and creative production.
Art Director Intern at Leo Burnett Madrid, Spain
September 30, 2009 - October 13, 2025
Internship focused on art direction and campaign execution.
Art Director Intern at Scholz & Friends Hamburg, DE
March 31, 2009 - October 13, 2025
Art direction internship supporting senior teams.
Art Director Intern at THEY Amsterdam, The Netherlands
March 31, 2009 - October 13, 2025
Art direction internship contributing to campaign development.
Business Consultant at KMM, Rotterdam, The Netherlands
December 31, 2007 - October 13, 2025
Business consulting support for creative projects and agencies.
Lecturer at Miami Ad School Europe
August 31, 2011 - October 13, 2025
Lecturer sharing knowledge on art direction and creative processes.
Business Consultant at KMM
January 1, 2007 - October 13, 2025
Provided strategic consultancy supporting brand development and marketing communications.
Art Director Intern at THEY
March 1, 2009 - October 13, 2025
Supported art direction and concept development for campaigns.
Art Director Intern at Scholz & Friends Hamburg
July 1, 2009 - October 13, 2025
Assisted senior art directors in concept development and visual design.
Art Director Intern at Leo Burnett Madrid
September 1, 2009 - October 13, 2025
Contributed to art direction for integrated campaigns.
Junior Art Director at Serviceplan Deutschland
January 1, 2011 - October 13, 2025
Supported creative teams in campaign development and execution.
Art Director at Jung von Matt, Deutschland
January 1, 2014 - October 13, 2025
Led concept development and art direction for key accounts.
Lecturer at Miami Ad School Europe
August 31, 2011 - October 13, 2025
Lectured courses on art direction and creative process.
Senior Art Director at Accenture Song (formerly Kolle Rebbe)
March 1, 2020 - October 13, 2025
Directed art for major campaigns and brand experiences across markets.
Creative Director - Art at Accenture Song (formerly Kolle Rebbe)
May 24, 2024 - October 13, 2025
Directed creative art strategy for high-profile clients including Netflix and Vodafone.
Creative Director - Art at Serviceplan Bubble
May 25, 2024 - October 13, 2025
CD Art for Social & Experiences for O2 and other brands; led cross-functional teams.
Business Consultant at KMM
January 1, 2007 - October 13, 2025
Consulting with focus on creative and strategic work
Art Director Intern at THEY
March 1, 2009 - October 13, 2025
Art direction internship
Art Director Intern at Scholz & Friends Hamburg
July 1, 2009 - October 13, 2025
Art Direction Internship
Art Director Intern at Leo Burnett Madrid
September 1, 2009 - October 13, 2025
Art Direction Internship
Junior Art Director at Serviceplan
January 1, 2011 - October 13, 2025
Junior Art Director
Lecturer at Miami Ad School Europe
August 1, 2011 - October 13, 2025
Lecturer in Art Direction
Senior Art Director at Accenture Song (previously Kolle Rebbe)
March 1, 2020 - October 13, 2025
Senior Art Director
CD Art - Social & Experiences at Serviceplan Bubble
May 1, 2024 - October 13, 2025
CD Art Social & Experiences for O2
Freelancer Creative Director Art
May 1, 2024 - Present
Business Consultant at KMM
January 1, 2007 - January 1, 2007
Provided strategic business consulting, helping clients optimize operations and campaigns.
Art Director Intern at THEY Amsterdam
March 1, 2009 - March 1, 2009
Supported art direction for campaigns, contributing ideas and layouts.
Art Director Intern at Scholz & Friends Hamburg
July 1, 2009 - July 1, 2009
Assisted senior team on campaigns, developing visual concepts and assets.
Art Director Intern at Leo Burnett Madrid
September 1, 2009 - September 1, 2009
Contributed to campaigns as an Art Director Intern, collaborating on creative briefs.
Junior Art Director at Serviceplan, Deutschland
January 1, 2011 - January 1, 2011
Supported junior art direction; helped craft campaigns and visuals.
Lecturer at Miami Ad School Europe
August 1, 2011 - August 1, 2011
Lecturer delivering courses in art direction and related topics; mentoring students.
Art Director at Jung von Matt, Deutschland
March 1, 2016 - March 1, 2016
Art Director developing campaigns and visual concepts; collaborated with cross-functional teams.
CD Art / Creative Director Art at Accenture Song (previously Kolle Rebbe)
March 20, 2020 - March 20, 2020
Creative Director Art leading digital campaigns and visual storytelling for clients.
CD Art Social & Experiences at Serviceplan Bubble, Hamburg
May 24, 2024 - May 24, 2024
Creative direction for social-first campaigns and experiential projects, including for O2.
Art Director at Jung von Matt, Deutschland
March 1, 2011 - November 10, 2025
Art Director
Art Director Intern at Scholz & Friends Hamburg, DE
March 31, 2009 - March 31, 2009
Art Director Intern
Art Director Intern at THEY, Amsterdam, The Netherlands
March 31, 2009 - March 31, 2009
Art Director Intern
Art Director Intern at Leo Burnett Madrid, Spain
September 30, 2009 - September 30, 2009
Art Director Intern
Business Consultant at KMM, Rotterdam, The Netherlands
January 1, 2007 - January 1, 2007
Business Consultant
Art Director Intern at THEY
March 31, 2009 - March 31, 2009
Art direction support and concept development during internship.
Art Director Intern at Scholz & Friends
July 31, 2009 - July 31, 2009
Design and art direction support for Hamburg-based campaigns.
Art Director Intern at Leo Burnett Madrid
September 30, 2009 - September 30, 2009
Contributed to campaign concepts and art direction tasks in Madrid.
Junior Art Director at Serviceplan
December 31, 2011 - December 31, 2011
Joined as junior art director, contributing to campaigns and team coordination.
Art Director at Jung von Matt
March 31, 2016 - March 31, 2016
Led art direction across multiple brands, delivering integrated campaigns.
Lecturer at Miami Ad School Europe
January 1, 2014 - November 10, 2025
Lecturer contributing to education in art and design for creative majors.
Senior Art Director at Accenture Song (formerly Kolle Rebbe)
March 31, 2020 - March 31, 2020
Senior Art Director leading creative output for major campaigns.
CD Art Social & Experiences at Accenture Song
May 31, 2024 - May 31, 2024
Creative direction for social and experiential campaigns, including O2 projects.
CD Art Social & Experiences at Serviceplan Bubble
April 30, 2025 - April 30, 2025
Creative direction for O2 social and experiential campaigns.
Freelance Creative Director at Self-employed
May 1, 2025 - November 10, 2025
Freelance engagements as Creative Director, focusing on art direction and brand experiences for clients including clients in Hamburg.
Art Director Intern at Scholz & Friends Hamburg
July 31, 2009 - July 31, 2009
Art Director Intern
Junior Art Director at Serviceplan, Deutschland
December 31, 2011 - December 31, 2011
Junior Art Director
Art Director at Jung von Matt, Deutschland
March 16, 2016 - March 16, 2016
Art Director
Lecturer at Miami Ad School Europe
August 31, 2011 - August 31, 2011
Lecturer
Senior Art Director at Accenture Song (formerly Kolle Rebbe), Germany
March 1, 2020 - March 1, 2020
Senior Art Director
CD Art Social & Experiences at Serviceplan Bubble, Hamburg
April 30, 2025 - April 30, 2025
CD Art Social & Experiences for O2
Freelance Creative Director – Art
May 1, 2025 - November 10, 2025
Freelancer Creative Director Art

Education

Art Direction Portfolio at Miami Ad School Europe
January 1, 2008 - December 31, 2009
Studium: Kommunikation, Werbung und Design Management at Hogeschool InHolland Rotterdam, Niederlande
January 1, 2002 - December 31, 2006
Studium: International Business Relations at Rousse Universität, Bulgarien
January 1, 2001 - December 31, 2002
Art Direction Portfolio at Miami Ad School Europe, Germany
January 1, 2008 - January 1, 2009
Bachelor in Communications, Advertising and Design Management at InHolland University Rotterdam, The Netherlands
January 1, 2002 - January 1, 2006
International Business Relations at Rousse University, Bulgaria
January 1, 2001 - January 1, 2002
Art Direction Portfolio at Miami Ad School Europe, Germany
January 1, 2008 - January 1, 2009
Bachelor in Communications, Advertising and Design Management at InHolland University Rotterdam, The Netherlands
January 1, 2002 - January 1, 2006
International Business Relations at Rousse University, Bulgaria
January 1, 2001 - January 1, 2002
Art Direction Portfolio at Miami Ad School Europe, Germany
January 1, 2008 - January 1, 2009
Bachelor in Communications, Advertising and Design Management at InHolland University Rotterdam, The Netherlands
January 1, 2002 - January 1, 2006
International Business Relations at Rousse University, Bulgaria
January 1, 2001 - January 1, 2002
Art Direction Portfolio at Miami Ad School Europe, Germany
January 1, 2008 - January 1, 2009
Bachelor in Communications, Advertising and Design Management at InHolland University Rotterdam, The Netherlands
January 1, 2002 - January 1, 2006
International Business Relations at Rousse University, Bulgaria
January 1, 2001 - January 1, 2002
Art Direction Portfolio at Miami Ad School Europe
January 1, 2008 - January 1, 2009
Bachelor in Communications, Advertising and Design Management at InHolland University Rotterdam
January 1, 2002 - January 1, 2006
International Business Relations at Rousse University
January 1, 2001 - January 1, 2002
Art Direction Portfolio at Miami Ad School Europe
January 1, 2008 - January 1, 2009
Bachelor in Communications, Advertising and Design Management at InHolland University Rotterdam
January 1, 2002 - January 1, 2006
International Business Relations at Rousse University
January 1, 2001 - January 1, 2002
Art Direction Portfolio at Miami Ad School Europe, Germany
January 1, 2008 - January 1, 2009
Bachelor in Communications, Advertising and Design Management at InHolland University Rotterdam
January 1, 2002 - January 1, 2006
International Business Relations at Rousse University
January 1, 2001 - January 1, 2002

Qualifications

ADC Bronze (Craft) - o2 'The Greatest - Talking Wave'
January 1, 2025 - October 13, 2025
ADC Bronze (Corona Cancelled Projects - Event) - Misereor 'Ein Platz am Tisch'
January 1, 2021 - October 13, 2025
Spotlight Bronze (Publikumspreis) - Netflix 'Narcos Manhunt' Trailer/Teaser
January 1, 2018 - October 13, 2025
LIA Gold (Social Influencers Gaming & Technology) - Netflix 'Narcos Manhunt'
January 1, 2017 - October 13, 2025
D&AD Wood Pencil (Direct Response/Digital) - Vodafone 'Educative WiFi'
January 1, 2016 - October 13, 2025
The One Show Merit (SoMe - Community Building) - Netflix 'Narcos Manhunt'
January 1, 2016 - October 13, 2025
Cannes Lions Bronze (PR) - 'Give blood. Give power. - Champions for children'
January 1, 2014 - October 13, 2025

Industry Experience

Media & Entertainment, Education, Professional Services, Telecommunications, Consumer Goods, Software & Internet, Other, Retail