Available to hire
Hi, I’m Savina Mokreva-Hibbeler. I’m a multidisciplinary creative director with a strong focus on art direction, brand building, and immersive social and experiential campaigns. I’ve spent over a decade leading creative teams across Europe, shaping vibrant concepts for telecoms, entertainment, and consumer brands, and I love turning bold ideas into visually compelling work with measurable impact.
I’m driven by collaboration, clarity of concept, and hands-on production. From concept to delivery, I thrive on turning complex briefs into cohesive, storytelling-driven campaigns, and I enjoy mentoring teams to bring high-quality, on-brand work to life.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Language
English
Fluent
German
Advanced
Bulgarian
Fluent
Russian
Advanced
Work Experience
Freelancer Creative Director
May 1, 2025 - PresentWorking independently as a Creative Director, leading creative vision and project execution for various clients since May 2025.
CD Art Social & Experiences für O2 at Serviceplan Bubble, Hamburg
April 25, 2025 - September 2, 2025Creative Director responsible for social and experience-based creative direction for O2 campaigns.
Creative Director Art at Accenture Song (formerly Kolle Rebbe), Hamburg
May 31, 2024 - September 2, 2025Directed creative art teams working on integrated marketing and brand communications.
Senior Art Director at Accenture Song (formerly Kolle Rebbe), Deutschland
March 31, 2020 - September 2, 2025Senior-level art director responsible for concept development and team leadership on key accounts.
Art Director at Jung von Matt, Deutschland
March 31, 2016 - September 2, 2025Developed creative concepts and managed campaigns with a focus on advertising design and client collaboration.
Dozent at Miami Ad School Europe
January 1, 2014 - PresentLecturer delivering courses and mentoring students in art direction and creative communications.
Art Director at China Madrid, Spanien
August 31, 2011 - September 2, 2025Art Director role for a creative agency in Madrid, focusing on direction and creative development.
Junior Art Director at Serviceplan, Deutschland
December 31, 2011 - September 2, 2025Junior role supporting senior creative staff in campaign development and production.
Art Director Praktikant at Leo Burnett Madrid, Spanien
September 30, 2009 - September 2, 2025Internship focused on developing art direction skills and assisting on advertising projects.
Art Director Praktikant at Scholz & Friends Hamburg, Deutschland
July 31, 2009 - September 2, 2025Intern in art direction contributing to campaign ideas and visual concepts.
Art Director Praktikant at THEY Amsterdam, Niederlande
March 31, 2009 - September 2, 2025Internship developing art direction skills and supporting creative team.
Business Consultant at KMM, Rotterdam, Niederlande
December 31, 2007 - September 2, 2025Consultant role focusing on business aspects within the creative industry.
Creative Director at Accenture Song (formerly Kolle Rebbe)
May 31, 2024 - October 13, 2025Creative leadership for art direction and social/experiential campaigns, including O2 initiatives.
Senior Art Director at Accenture Song (formerly Kolle Rebbe)
March 31, 2020 - October 13, 2025Senior art direction for major campaigns across German markets.
Art Director at Jung von Matt, Germany
March 31, 2016 - October 13, 2025Art direction for integrated campaigns and brand storytelling.
Junior Art Director at Serviceplan, Deutschland
December 31, 2011 - October 13, 2025Supportive role in art direction and creative production.
Art Director Intern at Leo Burnett Madrid, Spain
September 30, 2009 - October 13, 2025Internship focused on art direction and campaign execution.
Art Director Intern at Scholz & Friends Hamburg, DE
March 31, 2009 - October 13, 2025Art direction internship supporting senior teams.
Art Director Intern at THEY Amsterdam, The Netherlands
March 31, 2009 - October 13, 2025Art direction internship contributing to campaign development.
Business Consultant at KMM, Rotterdam, The Netherlands
December 31, 2007 - October 13, 2025Business consulting support for creative projects and agencies.
Lecturer at Miami Ad School Europe
August 31, 2011 - October 13, 2025Lecturer sharing knowledge on art direction and creative processes.
Business Consultant at KMM
January 1, 2007 - October 13, 2025Provided strategic consultancy supporting brand development and marketing communications.
Art Director Intern at THEY
March 1, 2009 - October 13, 2025Supported art direction and concept development for campaigns.
Art Director Intern at Scholz & Friends Hamburg
July 1, 2009 - October 13, 2025Assisted senior art directors in concept development and visual design.
Art Director Intern at Leo Burnett Madrid
September 1, 2009 - October 13, 2025Contributed to art direction for integrated campaigns.
Junior Art Director at Serviceplan Deutschland
January 1, 2011 - October 13, 2025Supported creative teams in campaign development and execution.
Art Director at Jung von Matt, Deutschland
January 1, 2014 - October 13, 2025Led concept development and art direction for key accounts.
Lecturer at Miami Ad School Europe
August 31, 2011 - October 13, 2025Lectured courses on art direction and creative process.
Senior Art Director at Accenture Song (formerly Kolle Rebbe)
March 1, 2020 - October 13, 2025Directed art for major campaigns and brand experiences across markets.
Creative Director - Art at Accenture Song (formerly Kolle Rebbe)
May 24, 2024 - October 13, 2025Directed creative art strategy for high-profile clients including Netflix and Vodafone.
Creative Director - Art at Serviceplan Bubble
May 25, 2024 - October 13, 2025CD Art for Social & Experiences for O2 and other brands; led cross-functional teams.
Business Consultant at KMM
January 1, 2007 - October 13, 2025Consulting with focus on creative and strategic work
Art Director Intern at THEY
March 1, 2009 - October 13, 2025Art direction internship
Art Director Intern at Scholz & Friends Hamburg
July 1, 2009 - October 13, 2025Art Direction Internship
Art Director Intern at Leo Burnett Madrid
September 1, 2009 - October 13, 2025Art Direction Internship
Junior Art Director at Serviceplan
January 1, 2011 - October 13, 2025Junior Art Director
Lecturer at Miami Ad School Europe
August 1, 2011 - October 13, 2025Lecturer in Art Direction
Senior Art Director at Accenture Song (previously Kolle Rebbe)
March 1, 2020 - October 13, 2025Senior Art Director
CD Art - Social & Experiences at Serviceplan Bubble
May 1, 2024 - October 13, 2025CD Art Social & Experiences for O2
Freelancer Creative Director Art
May 1, 2024 - PresentBusiness Consultant at KMM
January 1, 2007 - January 1, 2007Provided strategic business consulting, helping clients optimize operations and campaigns.
Art Director Intern at THEY Amsterdam
March 1, 2009 - March 1, 2009Supported art direction for campaigns, contributing ideas and layouts.
Art Director Intern at Scholz & Friends Hamburg
July 1, 2009 - July 1, 2009Assisted senior team on campaigns, developing visual concepts and assets.
Art Director Intern at Leo Burnett Madrid
September 1, 2009 - September 1, 2009Contributed to campaigns as an Art Director Intern, collaborating on creative briefs.
Junior Art Director at Serviceplan, Deutschland
January 1, 2011 - January 1, 2011Supported junior art direction; helped craft campaigns and visuals.
Lecturer at Miami Ad School Europe
August 1, 2011 - August 1, 2011Lecturer delivering courses in art direction and related topics; mentoring students.
Art Director at Jung von Matt, Deutschland
March 1, 2016 - March 1, 2016Art Director developing campaigns and visual concepts; collaborated with cross-functional teams.
CD Art / Creative Director Art at Accenture Song (previously Kolle Rebbe)
March 20, 2020 - March 20, 2020Creative Director Art leading digital campaigns and visual storytelling for clients.
CD Art Social & Experiences at Serviceplan Bubble, Hamburg
May 24, 2024 - May 24, 2024Creative direction for social-first campaigns and experiential projects, including for O2.
Art Director at Jung von Matt, Deutschland
March 1, 2011 - November 10, 2025Art Director
Art Director Intern at Scholz & Friends Hamburg, DE
March 31, 2009 - March 31, 2009Art Director Intern
Art Director Intern at THEY, Amsterdam, The Netherlands
March 31, 2009 - March 31, 2009Art Director Intern
Art Director Intern at Leo Burnett Madrid, Spain
September 30, 2009 - September 30, 2009Art Director Intern
Business Consultant at KMM, Rotterdam, The Netherlands
January 1, 2007 - January 1, 2007Business Consultant
Art Director Intern at THEY
March 31, 2009 - March 31, 2009Art direction support and concept development during internship.
Art Director Intern at Scholz & Friends
July 31, 2009 - July 31, 2009Design and art direction support for Hamburg-based campaigns.
Art Director Intern at Leo Burnett Madrid
September 30, 2009 - September 30, 2009Contributed to campaign concepts and art direction tasks in Madrid.
Junior Art Director at Serviceplan
December 31, 2011 - December 31, 2011Joined as junior art director, contributing to campaigns and team coordination.
Art Director at Jung von Matt
March 31, 2016 - March 31, 2016Led art direction across multiple brands, delivering integrated campaigns.
Lecturer at Miami Ad School Europe
January 1, 2014 - November 10, 2025Lecturer contributing to education in art and design for creative majors.
Senior Art Director at Accenture Song (formerly Kolle Rebbe)
March 31, 2020 - March 31, 2020Senior Art Director leading creative output for major campaigns.
CD Art Social & Experiences at Accenture Song
May 31, 2024 - May 31, 2024Creative direction for social and experiential campaigns, including O2 projects.
CD Art Social & Experiences at Serviceplan Bubble
April 30, 2025 - April 30, 2025Creative direction for O2 social and experiential campaigns.
Freelance Creative Director at Self-employed
May 1, 2025 - November 10, 2025Freelance engagements as Creative Director, focusing on art direction and brand experiences for clients including clients in Hamburg.
Art Director Intern at Scholz & Friends Hamburg
July 31, 2009 - July 31, 2009Art Director Intern
Junior Art Director at Serviceplan, Deutschland
December 31, 2011 - December 31, 2011Junior Art Director
Art Director at Jung von Matt, Deutschland
March 16, 2016 - March 16, 2016Art Director
Lecturer at Miami Ad School Europe
August 31, 2011 - August 31, 2011Lecturer
Senior Art Director at Accenture Song (formerly Kolle Rebbe), Germany
March 1, 2020 - March 1, 2020Senior Art Director
CD Art Social & Experiences at Serviceplan Bubble, Hamburg
April 30, 2025 - April 30, 2025CD Art Social & Experiences for O2
Freelance Creative Director – Art
May 1, 2025 - November 10, 2025Freelancer Creative Director Art
Education
Art Direction Portfolio at Miami Ad School Europe
January 1, 2008 - December 31, 2009Studium: Kommunikation, Werbung und Design Management at Hogeschool InHolland Rotterdam, Niederlande
January 1, 2002 - December 31, 2006Studium: International Business Relations at Rousse Universität, Bulgarien
January 1, 2001 - December 31, 2002Art Direction Portfolio at Miami Ad School Europe, Germany
January 1, 2008 - January 1, 2009Bachelor in Communications, Advertising and Design Management at InHolland University Rotterdam, The Netherlands
January 1, 2002 - January 1, 2006International Business Relations at Rousse University, Bulgaria
January 1, 2001 - January 1, 2002Art Direction Portfolio at Miami Ad School Europe, Germany
January 1, 2008 - January 1, 2009Bachelor in Communications, Advertising and Design Management at InHolland University Rotterdam, The Netherlands
January 1, 2002 - January 1, 2006International Business Relations at Rousse University, Bulgaria
January 1, 2001 - January 1, 2002Art Direction Portfolio at Miami Ad School Europe, Germany
January 1, 2008 - January 1, 2009Bachelor in Communications, Advertising and Design Management at InHolland University Rotterdam, The Netherlands
January 1, 2002 - January 1, 2006International Business Relations at Rousse University, Bulgaria
January 1, 2001 - January 1, 2002Art Direction Portfolio at Miami Ad School Europe, Germany
January 1, 2008 - January 1, 2009Bachelor in Communications, Advertising and Design Management at InHolland University Rotterdam, The Netherlands
January 1, 2002 - January 1, 2006International Business Relations at Rousse University, Bulgaria
January 1, 2001 - January 1, 2002Art Direction Portfolio at Miami Ad School Europe
January 1, 2008 - January 1, 2009Bachelor in Communications, Advertising and Design Management at InHolland University Rotterdam
January 1, 2002 - January 1, 2006International Business Relations at Rousse University
January 1, 2001 - January 1, 2002Art Direction Portfolio at Miami Ad School Europe
January 1, 2008 - January 1, 2009Bachelor in Communications, Advertising and Design Management at InHolland University Rotterdam
January 1, 2002 - January 1, 2006International Business Relations at Rousse University
January 1, 2001 - January 1, 2002Art Direction Portfolio at Miami Ad School Europe, Germany
January 1, 2008 - January 1, 2009Bachelor in Communications, Advertising and Design Management at InHolland University Rotterdam
January 1, 2002 - January 1, 2006International Business Relations at Rousse University
January 1, 2001 - January 1, 2002Qualifications
ADC Bronze (Craft) - o2 'The Greatest - Talking Wave'
January 1, 2025 - October 13, 2025ADC Bronze (Corona Cancelled Projects - Event) - Misereor 'Ein Platz am Tisch'
January 1, 2021 - October 13, 2025Spotlight Bronze (Publikumspreis) - Netflix 'Narcos Manhunt' Trailer/Teaser
January 1, 2018 - October 13, 2025LIA Gold (Social Influencers Gaming & Technology) - Netflix 'Narcos Manhunt'
January 1, 2017 - October 13, 2025D&AD Wood Pencil (Direct Response/Digital) - Vodafone 'Educative WiFi'
January 1, 2016 - October 13, 2025The One Show Merit (SoMe - Community Building) - Netflix 'Narcos Manhunt'
January 1, 2016 - October 13, 2025Cannes Lions Bronze (PR) - 'Give blood. Give power. - Champions for children'
January 1, 2014 - October 13, 2025Industry Experience
Media & Entertainment, Education, Professional Services, Telecommunications, Consumer Goods, Software & Internet, Other, Retail
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
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