Moksha Antani

Completed a two-week research and strategy sprint synthesizing existing customer interviews and secondary market research to identify unmet needs and barriers to adoption. Developed and ranked three audience segments by feasibility, addressability, and product fit; prioritized financially conscious self-insurers as the primary target. Translated the audience recommendation into messaging, tone, product and UX direction, connecting customer expectations and trust signals to go-to-market planning.

Built brand strategy, product photography, and a Shopify storefront for a plant-based fibre latte brand. Developed and ran a static Meta ad that generated 1,057 link clicks at a 4.06% link CTR and 942 landing-page views at CAD $0.14 per view on CAD $129.71 spend. Created UGC scripts and production briefs with alternative hooks, shot direction, overlays, and CTAs, driving 52K views and a 1,981% growth in impressions over a single quarter. Built Klaviyo email campaigns from scratch for product launch campaigns and monthly newsletters.

Led annual English Services CRTC reporting, interpreting industry and regulatory changes and presenting trend and variance analysis for senior leadership and public reporting. Analyzed commitments and delivered monthly and quarterly derivatives analysis supporting external financial statement disclosures. Managed a Financial Analyst, reviewed monthly exhibits and account reconciliations, and coordinated across Programming, Procurement, and Tax to resolve discrepancies and manage payments.