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Hi! I’m Molly. I’m a marketing and social media professional based in New York, specializing in email and mobile campaigns, influencer programs, and data-driven storytelling. Over the past few years I’ve led email/mobile campaigns for Tiffany & Co and built social content calendars and creator programs through OnBrand Media and Toast Media Group.…

Molly Doyle

Social Media Manager, Content Creator, Copywriter, +2

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Hi! I’m Molly. I’m a marketing and social media professional based in New York, specializing in email and mobile campaigns, influencer programs, and data-driven storytelling. Over the past few years I’ve led email/mobile campaigns for Tiffany & Co and built social content calendars and creator programs through OnBrand Media and Toast Media Group.…

Available to hire

Hi! I’m Molly. I’m a marketing and social media professional based in New York, specializing in email and mobile campaigns, influencer programs, and data-driven storytelling. Over the past few years I’ve led email/mobile campaigns for Tiffany & Co and built social content calendars and creator programs through OnBrand Media and Toast Media Group.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Email and SMS Marketing Specialist at Tiffany & Co

May 1, 2024 - Present

Own the execution of Tier 2 and 3 marketing campaigns across email and mobile in partnership with 20+ market leads, from concept to deployment. Review briefs and templates to ensure brand standards and email/mobile best practices, track weekly performance, and consolidate insights into actionable learnings to guide creative, segmentation, and strategy across teams.

Social Media Editor at Toast Media Group

August 1, 2022 - June 1, 2023

Executed influencer and content creator programs from talent sourcing to content briefing, budget management, final content reviews, posting and reporting. Crafted social-first, storytelling-driven copy for social media posts and captions, and led community management for assigned accounts, responding to comments and DMs in collaboration with client CX teams.

Freelance Social Media Manager at OnBrand Media

July 1, 2021 - May 1, 2024

Built and maintained 6+ social content calendars, managed day-to-day account operations, and deployed content within assigned social channels. Created engaging static and video social content to increase reach, and stayed informed on current events and trends to identify opportunities for real-time engagement and content creation.

Social Media Coordinator at Red Dress

April 1, 2019 - January 1, 2022

Assisted in strategy, competitive analysis, content creation and daily execution of social media content for over 720,000 Instagram followers. Planned and executed content shoots for launches and seasonal campaigns to generate engagement and conversions across multiple platforms; prepared weekly reports analyzing consumer engagement metrics and emerging fashion trends to inform strategic decision-making.