Created Looker Studio dashboards to track sales team performance (response rate, call duration, conversions). Led SEO and content efforts for the English website using Ahrefs and Google Analytics, increasing traffic by 400%.

Digital Marketing Analyst - Student Assistant at Maastricht University

June 30, 2021 - June 30, 2021

Built Looker Studio dashboards using social media analytics data to track performance and student applications from Instagram, Coosto, and other platforms. Contributed to a +40k Instagram follower milestone by delivering insights that helped boost engagement and drive website traffic.

Senior BI Analyst at Northern Data Group

July 1, 2022 - July 1, 2022

Created executive-level Power BI dashboards for marketing, compliance, and operations. Set up real-time Grafana alerts for data quality issues across 20,000+ GPU workloads. Automated data workflows and delivered insights using SQL and Python.

Digital Marketing Analyst - Student Assistant at Maastricht University

July 31, 2022 - July 31, 2022

Built Looker Studio dashboards using social media data to track performance and student applications from Instagram, Coosto, and other platforms. Contributed to a +40k Instagram follower milestone by delivering insights that helped boost engagement and drive website traffic.

Digital Marketing and Sales Analyst at Ramstein-Miesenbach / Ramstein Air Base

May 31, 2020 - May 31, 2020

Created Looker Studio dashboards to track sales team performance on customer calls (response rate, call duration, conversions). Led SEO and content efforts for the English website using Ahrefs and Google Analytics, increasing traffic by 400%.

Volunteer - Digital Literacy and Technology Engagement at European Solidarity Corps / Ramstein Air Base

May 1, 2019 - May 1, 2019

Volunteered digital literacy and technology engagement for students (ages 11–16) in an after-school media program as part of a European Solidarity Corps placement. Collaborated with local teams in a bilingual environment and contributed to tourism and information services at Ramstein Air Base.