Available to hire
Hi, I’m Mónica de Mena, a digital marketing and social media expert based in Madrid. I design data-driven strategies that blend creative storytelling with measurable results, helping brands grow their online presence and engage audiences effectively.
With over a decade of experience, I’ve guided brands and companies to find their voice in the digital noise, building bridges between technology and people through practical training, compelling content, and hands-on campaigns.
Experience Level
Expert
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Intermediate
Language
Spanish; Castilian
Fluent
English
Advanced
Work Experience
Digital Marketing and Social Media Consultant at The Social Monster
January 1, 2012 - November 3, 2025Delivered digital marketing and social media consulting; created digital narratives for Vodafone, Freixenet, and Seat; trained over 10,000 students; conducted master classes in Digital Marketing, Social Media, and Analytics.
University Teacher and Creative Speaker at The Social Monster
January 1, 2011 - November 3, 2025Taught university courses and gave creative talks; delivered master classes and training in community management and content marketing.
Digital Story Teller at ESIC Business & Marketing School
January 1, 2012 - January 1, 2012Delivered master classes and courses on Digital Marketing, Social Media, and Analytics; trained thousands of students; created narratives for brands and managed content.
Product Manager at GPS – Grupo G+J / Grupo Motorpress Iberica
January 1, 2004 - December 31, 2009Designed and managed marketing campaigns, conducted market research and loyalty programs for auto, lifestyle and sports magazines such as Autopista, Motociclismo, Men's Health, and Sport Life.
Digital Marketing & Social Media Consultant at The Social Monster (Spain)
January 1, 2012 - PresentProvide digital marketing and social media consulting; designed and implemented strategies, content plans and campaigns; trained thousands of students; created digital narratives for brands.
Digital Marketing & Social Media Consultant at The Social Monster Spain
January 1, 2011 - PresentDesigned and executed digital marketing strategies and social media campaigns; optimized paid media campaigns (Facebook & Instagram Ads), reducing CPA by 70% and doubling ROI for clients; delivered training on Canva, Social Ads, and other digital tools; crafted digital narratives for brands; mentored teams.
Digital Story Teller at Neo Media Atypicos; Nurun; Netthin; Talentum; and others
January 1, 2009 - January 1, 2012Delivered courses on Community Management and Content Marketing; trained over 10,000 students; delivered masterclasses on Digital Marketing, Social Media, and Analytics; created digital narratives for brands including Vodafone, Freixenet, and SEA; facilitated debates and corrected practical exercises.
Education
Professional Master’s in Web Design and Development at CICE Professional School of New Technologies
January 1, 2008 - November 3, 2025Postgraduate in Community Management at OBS Business School
January 1, 2010 - November 3, 2025Course in Effective Writing at School of Writers (IEBS)
January 1, 2017 - January 1, 2018Advanced University Program in Artificial Intelligence at Instituto Empresarial de Inteligencia Artificial
January 1, 2024 - January 1, 2025Master in Web Design and Development at ESIC Business School
January 1, 2007 - December 31, 2008Postgraduate in Community Management at CICE Professional School
January 1, 2008 - December 31, 2008Postgraduate in Community Management at OBS Business School
January 1, 2010 - December 31, 2010Postgraduate in E-commerce Omnichannel at IEBS
January 1, 2017 - December 31, 2018Effective Writing Course at School of Writers
January 1, 2021 - December 31, 2022Postgraduate in E-commerce Omnichannel at IEBS School
January 1, 2017 - January 1, 2018Postgraduate in Community Management at School of Writers
January 1, 2021 - January 1, 2022Master in European Marketing Relational at ESIC Business & Marketing School
January 1, 2004 - January 1, 2009Qualifications
Master in Web Design and Development
January 1, 2007 - December 31, 2008Postgraduate in Community Management
January 1, 2008 - December 31, 2008Postgraduate in E-commerce Omnichannel
January 1, 2017 - December 31, 2018Effective Writing Course
January 1, 2021 - December 31, 2022Industry Experience
Media & Entertainment, Education, Professional Services, Software & Internet, Other, Retail
Experience Level
Expert
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Intermediate
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