Hi, I’m Mónica de Mena, a digital marketing and social media expert based in Madrid. I design data-driven strategies that blend creative storytelling with measurable results, helping brands grow their online presence and engage audiences effectively. With over a decade of experience, I’ve guided brands and companies to find their voice in the digital noise, building bridges between technology and people through practical training, compelling content, and hands-on campaigns.

Mónica de Mena

Hi, I’m Mónica de Mena, a digital marketing and social media expert based in Madrid. I design data-driven strategies that blend creative storytelling with measurable results, helping brands grow their online presence and engage audiences effectively. With over a decade of experience, I’ve guided brands and companies to find their voice in the digital noise, building bridges between technology and people through practical training, compelling content, and hands-on campaigns.

Available to hire

Hi, I’m Mónica de Mena, a digital marketing and social media expert based in Madrid. I design data-driven strategies that blend creative storytelling with measurable results, helping brands grow their online presence and engage audiences effectively.

With over a decade of experience, I’ve guided brands and companies to find their voice in the digital noise, building bridges between technology and people through practical training, compelling content, and hands-on campaigns.

See more

Language

Spanish; Castilian
Fluent
English
Advanced

Work Experience

Digital Marketing and Social Media Consultant at The Social Monster
January 1, 2012 - November 3, 2025
Delivered digital marketing and social media consulting; created digital narratives for Vodafone, Freixenet, and Seat; trained over 10,000 students; conducted master classes in Digital Marketing, Social Media, and Analytics.
University Teacher and Creative Speaker at The Social Monster
January 1, 2011 - November 3, 2025
Taught university courses and gave creative talks; delivered master classes and training in community management and content marketing.
Digital Story Teller at ESIC Business & Marketing School
January 1, 2012 - January 1, 2012
Delivered master classes and courses on Digital Marketing, Social Media, and Analytics; trained thousands of students; created narratives for brands and managed content.
Product Manager at GPS – Grupo G+J / Grupo Motorpress Iberica
January 1, 2004 - December 31, 2009
Designed and managed marketing campaigns, conducted market research and loyalty programs for auto, lifestyle and sports magazines such as Autopista, Motociclismo, Men's Health, and Sport Life.
Digital Marketing & Social Media Consultant at The Social Monster (Spain)
January 1, 2012 - Present
Provide digital marketing and social media consulting; designed and implemented strategies, content plans and campaigns; trained thousands of students; created digital narratives for brands.
Digital Marketing & Social Media Consultant at The Social Monster Spain
January 1, 2011 - Present
Designed and executed digital marketing strategies and social media campaigns; optimized paid media campaigns (Facebook & Instagram Ads), reducing CPA by 70% and doubling ROI for clients; delivered training on Canva, Social Ads, and other digital tools; crafted digital narratives for brands; mentored teams.
Digital Story Teller at Neo Media Atypicos; Nurun; Netthin; Talentum; and others
January 1, 2009 - January 1, 2012
Delivered courses on Community Management and Content Marketing; trained over 10,000 students; delivered masterclasses on Digital Marketing, Social Media, and Analytics; created digital narratives for brands including Vodafone, Freixenet, and SEA; facilitated debates and corrected practical exercises.

Education

Professional Master’s in Web Design and Development at CICE Professional School of New Technologies
January 1, 2008 - November 3, 2025
Postgraduate in Community Management at OBS Business School
January 1, 2010 - November 3, 2025
Course in Effective Writing at School of Writers (IEBS)
January 1, 2017 - January 1, 2018
Advanced University Program in Artificial Intelligence at Instituto Empresarial de Inteligencia Artificial
January 1, 2024 - January 1, 2025
Master in Web Design and Development at ESIC Business School
January 1, 2007 - December 31, 2008
Postgraduate in Community Management at CICE Professional School
January 1, 2008 - December 31, 2008
Postgraduate in Community Management at OBS Business School
January 1, 2010 - December 31, 2010
Postgraduate in E-commerce Omnichannel at IEBS
January 1, 2017 - December 31, 2018
Effective Writing Course at School of Writers
January 1, 2021 - December 31, 2022
Postgraduate in E-commerce Omnichannel at IEBS School
January 1, 2017 - January 1, 2018
Postgraduate in Community Management at School of Writers
January 1, 2021 - January 1, 2022
Master in European Marketing Relational at ESIC Business & Marketing School
January 1, 2004 - January 1, 2009

Qualifications

Master in Web Design and Development
January 1, 2007 - December 31, 2008
Postgraduate in Community Management
January 1, 2008 - December 31, 2008
Postgraduate in E-commerce Omnichannel
January 1, 2017 - December 31, 2018
Effective Writing Course
January 1, 2021 - December 31, 2022

Industry Experience

Media & Entertainment, Education, Professional Services, Software & Internet, Other, Retail