Available to hire
Hi, I’m Mónica de Mena, a digital marketing and social media expert based in Madrid. I design data-driven strategies that blend creative storytelling with measurable results, helping brands grow their online presence and engage audiences effectively.
With over a decade of experience, I’ve guided brands and companies to find their voice in the digital noise, building bridges between technology and people through practical training, compelling content, and hands-on campaigns.
Experience Level
Expert
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Intermediate
Language
Spanish; Castilian
Fluent
English
Advanced
Work Experience
Digital Marketing & Social Media Consultant at The Social Monster (Spain)
January 1, 2012 - PresentProvide digital marketing and social media consulting; designed and implemented strategies, content plans and campaigns; trained thousands of students; created digital narratives for brands.
Digital Story Teller at ESIC Business & Marketing School
January 1, 2012 - January 1, 2012Delivered master classes and courses on Digital Marketing, Social Media, and Analytics; trained thousands of students; created narratives for brands and managed content.
Digital Marketing and Social Media Consultant at The Social Monster
January 1, 2012 - November 3, 2025Delivered digital marketing and social media consulting; created digital narratives for Vodafone, Freixenet, and Seat; trained over 10,000 students; conducted master classes in Digital Marketing, Social Media, and Analytics.
Digital Marketing & Social Media Consultant at The Social Monster Spain
January 1, 2011 - PresentDesigned and executed digital marketing strategies and social media campaigns; optimized paid media campaigns (Facebook & Instagram Ads), reducing CPA by 70% and doubling ROI for clients; delivered training on Canva, Social Ads, and other digital tools; crafted digital narratives for brands; mentored teams.
University Teacher and Creative Speaker at The Social Monster
January 1, 2011 - November 3, 2025Taught university courses and gave creative talks; delivered master classes and training in community management and content marketing.
Digital Story Teller at Neo Media Atypicos; Nurun; Netthin; Talentum; and others
January 1, 2009 - January 1, 2012Delivered courses on Community Management and Content Marketing; trained over 10,000 students; delivered masterclasses on Digital Marketing, Social Media, and Analytics; created digital narratives for brands including Vodafone, Freixenet, and SEA; facilitated debates and corrected practical exercises.
Product Manager at GPS – Grupo G+J / Grupo Motorpress Iberica
January 1, 2004 - December 31, 2009Designed and managed marketing campaigns, conducted market research and loyalty programs for auto, lifestyle and sports magazines such as Autopista, Motociclismo, Men's Health, and Sport Life.
Education
Professional Master’s in Web Design and Development at CICE Professional School of New Technologies
January 1, 2008 - November 3, 2025Postgraduate in Community Management at OBS Business School
January 1, 2010 - November 3, 2025Course in Effective Writing at School of Writers (IEBS)
January 1, 2017 - January 1, 2018Advanced University Program in Artificial Intelligence at Instituto Empresarial de Inteligencia Artificial
January 1, 2024 - January 1, 2025Master in Web Design and Development at ESIC Business School
January 1, 2007 - December 31, 2008Postgraduate in Community Management at CICE Professional School
January 1, 2008 - December 31, 2008Postgraduate in Community Management at OBS Business School
January 1, 2010 - December 31, 2010Postgraduate in E-commerce Omnichannel at IEBS
January 1, 2017 - December 31, 2018Effective Writing Course at School of Writers
January 1, 2021 - December 31, 2022Postgraduate in E-commerce Omnichannel at IEBS School
January 1, 2017 - January 1, 2018Postgraduate in Community Management at School of Writers
January 1, 2021 - January 1, 2022Master in European Marketing Relational at ESIC Business & Marketing School
January 1, 2004 - January 1, 2009Qualifications
Master in Web Design and Development
January 1, 2007 - December 31, 2008Postgraduate in Community Management
January 1, 2008 - December 31, 2008Postgraduate in E-commerce Omnichannel
January 1, 2017 - December 31, 2018Effective Writing Course
January 1, 2021 - December 31, 2022Industry Experience
Media & Entertainment, Education, Professional Services, Software & Internet, Other, Retail
Experience Level
Expert
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Intermediate
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