Monica Tolete

Monitor live events in real time — Capitol Hill hearings, press conferences, and more. Identify compelling moments as they happen and quickly clip, caption, and publish videos to social platforms including Instagram, YouTube, TikTok, Facebook, and X. Collaborate with team to maintain a daily schedule of events and ensure livestreams are set up on Off The Press platforms.

Manage a portfolio of clients, overseeing their full social media presence across Instagram, TikTok, Facebook, and YouTube. Develop and execute comprehensive content and growth strategies aligned with each client's brand identity and marketing objectives. Serve as lead content creator — producing, filming, and editing video and photo content that reflects each brand's tone and visual aesthetic. Edit and produce podcast episodes, ensuring alignment with brand messaging and high-quality audio storytelling. Analyze performance metrics to evaluate campaign impact, providing clients with actionable insights and monthly reports. Stay at the forefront of emerging social media trends, platform updates, and digital innovations to inform creative strategy.

Led the brand's cross-platform presence across Instagram, TikTok, Facebook, and YouTube for a major national news network. Served as lead content creator, producing, filming, and editing daily video content aligned with brand identity and editorial objectives. Developed, scheduled, and published engaging daily content, driving community growth and brand engagement. Wrote and published timely social copy across Instagram, YouTube, Facebook, and X with a focus on clarity, accuracy, and audience growth. Coordinated real-time content and livestreams during major national events — elections, congressional hearings, and breaking news. Provided analytics insights and reporting dashboards to executive leadership to guide editorial strategy. Maintained and updated digital asset libraries and editorial trackers.