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I'm a Senior Communications and PR professional specializing in global event and brand content marketing, with 15 years of local and international experience in media, music, festival, lifestyle and tech industries. I’ve helped scale brands from the ground up and collaborated with C-level teams to build strong, sustainable communications and marketing strategies. I lead PR, social media, event production and writing across diverse markets worldwide. I excel at ideation, developing communications strategies, pitching creative and business proposals, and coordinating multi-disciplinary teams and stakeholders for high-profile events and campaigns.…I'm a Senior Communications and PR professional specializing in global event and brand content marketing, with 15 years of local and international experience in media, music, festival, lifestyle and tech industries. I’ve helped scale brands from the ground up and collaborated with C-level teams to build strong, sustainable communications and marketing strategies. I lead PR, social media, event production and writing across diverse markets worldwide. I excel at ideation, developing communications strategies, pitching creative and business proposals, and coordinating multi-disciplinary teams and stakeholders for high-profile events and campaigns.

Monika Marušić

PR Freelancer, Writer, Content Producer, +2

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I'm a Senior Communications and PR professional specializing in global event and brand content marketing, with 15 years of local and international experience in media, music, festival, lifestyle and tech industries. I’ve helped scale brands from the ground up and collaborated with C-level teams to build strong, sustainable communications and marketing strategies. I lead PR, social media, event production and writing across diverse markets worldwide. I excel at ideation, developing communications strategies, pitching creative and business proposals, and coordinating multi-disciplinary teams and stakeholders for high-profile events and campaigns.…I'm a Senior Communications and PR professional specializing in global event and brand content marketing, with 15 years of local and international experience in media, music, festival, lifestyle and tech industries. I’ve helped scale brands from the ground up and collaborated with C-level teams to build strong, sustainable communications and marketing strategies. I lead PR, social media, event production and writing across diverse markets worldwide. I excel at ideation, developing communications strategies, pitching creative and business proposals, and coordinating multi-disciplinary teams and stakeholders for high-profile events and campaigns.

Available to hire

I’m a Senior Communications and PR professional specializing in global event and brand content marketing, with 15 years of local and international experience in media, music, festival, lifestyle and tech industries. I’ve helped scale brands from the ground up and collaborated with C-level teams to build strong, sustainable communications and marketing strategies.

I lead PR, social media, event production and writing across diverse markets worldwide. I excel at ideation, developing communications strategies, pitching creative and business proposals, and coordinating multi-disciplinary teams and stakeholders for high-profile events and campaigns.

Skills

Copywriting

Pitch Writing

Podcast Production

Experience Level

Copywriting

Expert

Language

Croatian

Fluent

English

Fluent

German

Advanced

Work Experience

Freelance Public Relations, Social Media, Event Production, Writing at Freelance (Worldwide)

January 1, 2012 - Present

Global media/brand partnership strategy and public relations; end-to-end communications from ideation to execution; pitching creative and business proposals; B2B lead generation; international team and stakeholder coordination; content ideation, writing and editing—articles, posts, press releases, radio/online ads, scripts, pitches, website content, newsletters; managed guest lists for events from 300 to 20,000 pax; global organic social media management and team coordination.

PR and Social Media Manager at Los Angeles Agency (LAA) - Croatia

January 1, 2013 - Present

PR and social media management for 200+ music events; plan/execute media and marketing campaigns; secure top-tier media coverage; coordinate guest lists and press lists; manage live event promotion and media relationships.

Head of Public Relations at Entro (Croatia)

January 1, 2012 - December 31, 2015

Brand PR and media relations for a ticketing startup; B2B lead generation with significant contract growth; client cultivation in the cultural industry.

Journalist, News Editor, News Presenter at City Time (Croatia)

January 1, 2012 - December 31, 2013

Daily field reporter/editor for national news in politics, economy, and culture; central informative news show host and presenter.

Head of Corporate Communications at The Garden Group (Croatia)

January 1, 2013 - January 1, 2021

Managed PR, communications, content and event promotion for The Garden Resort, The Garden Brewery, Barbella's Discotheque, The Garden Festival and The Garden Lounge Bar; local coordination with international festival promoters; crisis and corporate communications; agency coordination and stakeholder management; growth in B2B/B2C marketing.

Content Marketing Manager at Grey Bikes (sister company of Bugatti Rimac) (Croatia)

January 1, 2020 - December 31, 2021

Developed and executed a social media strategy increasing engagement by 50% on major platforms; produced website and newsletter content improving readability and customer retention; ideation and coordination of product launch campaigns for new bike models; praise for boosting pre-sales.

Content Specialist at Christina Richter / Personal Branding Institute (Germany)

January 1, 2019 - Present

Content ideation and creation; writing for climate tech, impact investing, e-commerce and entrepreneurship; top voice ghostwriter; contributed to publications including Financial Times and TEDx; established as a leading ghostwriter and public-facing writer.

Content Marketing Manager at Grey Bikes / Bugatti Rimac Group (Croatia)

January 1, 2020 - December 31, 2021

Oversee content strategy and marketing communications for a high-profile tech/vehicle brand; align cross-functional teams on storytelling, product launches and campaigns.

Faculty Tutor, Journalist, Editor-in-Chief, Radio DJ at Radio Student, Faculty of Political Science, Zagreb

January 1, 2007 - January 1, 2012

Faculty tutoring in journalism; editorial board responsibilities; radio broadcasting and on-air presenting; mentorship for student journalists.