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Strategic and results-driven Social Media Manager with 6+ years of experience helping brands grow through content strategy, digital marketing, graphic design, and social media management. Proven success managing multiple client accounts across real estate, hospitality, healthcare, and retail, generating qualified leads and supporting business growth through analytics and AI-powered workflows. Skilled in Meta Ads, CRM management, lead nurturing, community engagement, and performance reporting. Adept at creating high-performing content (reels, carousels, stories, and ad creatives), conducting competitor research, and coordinating campaigns end-to-end to drive inquiries, transactions, and long-term client relationships.…Strategic and results-driven Social Media Manager with 6+ years of experience helping brands grow through content strategy, digital marketing, graphic design, and social media management. Proven success managing multiple client accounts across real estate, hospitality, healthcare, and retail, generating qualified leads and supporting business growth through analytics and AI-powered workflows. Skilled in Meta Ads, CRM management, lead nurturing, community engagement, and performance reporting. Adept at creating high-performing content (reels, carousels, stories, and ad creatives), conducting competitor research, and coordinating campaigns end-to-end to drive inquiries, transactions, and long-term client relationships.

Patricia Monilar

Social Media Manager, Digital Marketer, Marketing Analyst, +2

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Strategic and results-driven Social Media Manager with 6+ years of experience helping brands grow through content strategy, digital marketing, graphic design, and social media management. Proven success managing multiple client accounts across real estate, hospitality, healthcare, and retail, generating qualified leads and supporting business growth through analytics and AI-powered workflows. Skilled in Meta Ads, CRM management, lead nurturing, community engagement, and performance reporting. Adept at creating high-performing content (reels, carousels, stories, and ad creatives), conducting competitor research, and coordinating campaigns end-to-end to drive inquiries, transactions, and long-term client relationships.…Strategic and results-driven Social Media Manager with 6+ years of experience helping brands grow through content strategy, digital marketing, graphic design, and social media management. Proven success managing multiple client accounts across real estate, hospitality, healthcare, and retail, generating qualified leads and supporting business growth through analytics and AI-powered workflows. Skilled in Meta Ads, CRM management, lead nurturing, community engagement, and performance reporting. Adept at creating high-performing content (reels, carousels, stories, and ad creatives), conducting competitor research, and coordinating campaigns end-to-end to drive inquiries, transactions, and long-term client relationships.

Available to hire

Strategic and results-driven Social Media Manager with 6+ years of experience helping brands grow through content strategy, digital marketing, graphic design, and social media management. Proven success managing multiple client accounts across real estate, hospitality, healthcare, and retail, generating qualified leads and supporting business growth through analytics and AI-powered workflows.

Skilled in Meta Ads, CRM management, lead nurturing, community engagement, and performance reporting. Adept at creating high-performing content (reels, carousels, stories, and ad creatives), conducting competitor research, and coordinating campaigns end-to-end to drive inquiries, transactions, and long-term client relationships.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Work Experience

Property Consultant & Digital Marketing Specialist at DMCI Homes

January 1, 2025 - Present

Executed end-to-end digital marketing campaigns for DMCI Homes properties using Meta Ads, social media, and video marketing. Generated qualified leads and contributed to closing 9 property transactions within 10 months across Rent-to-Own and Pre-Selling properties. Managed lead nurturing through consultations and follow-ups, and created property advertisements, reels, and marketing materials to increase brand visibility and inquiry rates. Maintained strong client relationships throughout the sales cycle, from initial inquiry through turnover.

Social Media Manager Assistant at Mission A Day (Hodderborg & Raywhite Shellharbour City & South Wollongong)

January 1, 2024 - January 1, 2026

Monitored local real estate competitors and analyzed market trends to identify content opportunities and improve brand visibility. Assisted in preparing and sending email campaigns and newsletters to nurture leads using Brevo and provide client updates. Compiled monthly performance reports covering social media growth, engagement, and campaign performance with actionable recommendations. Coordinated with marketing and sales teams so social media campaigns aligned with active property listings, launches, and business objectives. Created and managed content calendars ensuring timely posting of posts, reels, stories, and promotional materials. Stayed current with emerging AI tools (ChatGPT, Claude, Gemini) to streamline workflows, improve copywriting efficiency, and support day-to-day marketing operations.

Multimedia Virtual Assistant at Pineapple VA Hub - BeEvolved HR | Mentality Counseling | BenX Sports

January 1, 2023 - January 1, 2025

Provided executive and administrative support to clients, including calendar management and meeting coordination. Served as a Multimedia Virtual Assistant, creating, editing, and publishing graphics, reels, and video content while managing social media posts to enhance brand visibility and audience engagement. Designed presentations, prepared reports, and managed documentation using Google Workspace. Collaborated with cross-functional teams to improve operational efficiency.

Social Media Manager & Executive Assistant at Lola Slater Real Estate

January 1, 2023 - January 1, 2025

Produced and edited 20+ reels monthly using CapCut and Adobe Premiere Pro to support brand visibility and audience engagement. Increased Instagram following from 10,000 to 38,000 within 10 months (+280% growth) through strategic content planning and execution. Developed and implemented content strategies that improved engagement rates by an average of 45%. Managed content calendars, coordinated posting schedules, and ensured timely delivery of marketing materials. Organized meetings, managed calendar appointments, and provided administrative support. Assisted with client communications, file organization, and project coordination to maintain efficient day-to-day operations. Conducted competitor research and monitored industry trends to identify new content opportunities and optimize performance.

Social Media Manager at Posted Department Social Media Agency

January 1, 2023 - January 1, 2026

Managed 5–7 client accounts simultaneously across food, retail, education, lifestyle, clinics, and real estate. Developed monthly content calendars, coordinated client approvals, and maintained consistent brand identity across platforms. Created high-performing social media assets including reels, carousels, stories, and ad creatives. Conducted competitor analysis and market research to improve campaign performance. Prepared monthly analytics reports and provided strategic recommendations to increase engagement and growth, collaborating with internal teams using Trello and project management tools for on-time delivery.