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Brand strategist and creative leader with 11+ years of experience defining brand narratives, building visual identities, and translating strategy into content and campaigns that drive measurable growth. Hands-on across luxury retail, insurance, and consumer goods, with strong AI-integrated workflow experience. Built a luxury jewellery brand’s social presence organically from 7K to 123K followers, generating 50+ leads per day. Led end-to-end brand building for a premium consumer label—from tone of voice and packaging to social strategy—while regularly presenting quarterly growth plans and frameworks to senior leadership.…Brand strategist and creative leader with 11+ years of experience defining brand narratives, building visual identities, and translating strategy into content and campaigns that drive measurable growth. Hands-on across luxury retail, insurance, and consumer goods, with strong AI-integrated workflow experience. Built a luxury jewellery brand’s social presence organically from 7K to 123K followers, generating 50+ leads per day. Led end-to-end brand building for a premium consumer label—from tone of voice and packaging to social strategy—while regularly presenting quarterly growth plans and frameworks to senior leadership.

Shubham Garg

Brand Strategist, Creative Director, Digital Marketer, +3

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Brand strategist and creative leader with 11+ years of experience defining brand narratives, building visual identities, and translating strategy into content and campaigns that drive measurable growth. Hands-on across luxury retail, insurance, and consumer goods, with strong AI-integrated workflow experience. Built a luxury jewellery brand’s social presence organically from 7K to 123K followers, generating 50+ leads per day. Led end-to-end brand building for a premium consumer label—from tone of voice and packaging to social strategy—while regularly presenting quarterly growth plans and frameworks to senior leadership.…Brand strategist and creative leader with 11+ years of experience defining brand narratives, building visual identities, and translating strategy into content and campaigns that drive measurable growth. Hands-on across luxury retail, insurance, and consumer goods, with strong AI-integrated workflow experience. Built a luxury jewellery brand’s social presence organically from 7K to 123K followers, generating 50+ leads per day. Led end-to-end brand building for a premium consumer label—from tone of voice and packaging to social strategy—while regularly presenting quarterly growth plans and frameworks to senior leadership.

Available to hire

Brand strategist and creative leader with 11+ years of experience defining brand narratives, building visual identities, and translating strategy into content and campaigns that drive measurable growth. Hands-on across luxury retail, insurance, and consumer goods, with strong AI-integrated workflow experience.

Built a luxury jewellery brand’s social presence organically from 7K to 123K followers, generating 50+ leads per day. Led end-to-end brand building for a premium consumer label—from tone of voice and packaging to social strategy—while regularly presenting quarterly growth plans and frameworks to senior leadership.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Work Experience

Brand & Communications Lead (concurrent internal assignment) at Shiva Organic

September 1, 2022 - July 31, 2026

Built the brand from the ground up for a premium farm-to-table label, defining tone of voice, messaging architecture, and visual language for a competitive organic goods market. Designed the full packaging system from product labels to retail-ready visual identity. Grew Instagram from 1K to 12K+ followers through a content-first narrative aligned to brand values and target audience. Drove brand collaborations and activations with Jaipur Literature Festival, CRED, and MagicPin, managing partnerships, agency coordination, and end-to-end event execution.

Deputy Manager – Digital Marketing at Shriram General Insurance Co. Ltd.

September 1, 2022 - July 31, 2026

Conceptualised and co-developed Bima, an AI-generated brand persona for insurance education, evolved from a 2D illustration into a fully realistic AI video spokesperson. Defined and implemented brand communication systems across digital and offline touchpoints for India and international markets, including visual standards and consistency guidelines. Presented content strategy and quarterly growth reviews to senior leadership with clear KPIs. Scaled LinkedIn from 52K to 286K followers and Facebook from 90K to 225K through organic content strategy, contributing to SGI ranking #2 in follower growth among group entities on LinkedIn. Grew Instagram from 9.6K to 43K via content direction, creative strategy, and visual identity improvements. Owned end-to-end creative design output across marketing collaterals, events, and brand communications; led an in-house creative team and coordinated external agencies for campaign execution.

Manager – Social Media & Brand at Raniwala 1881

September 1, 2018 - August 31, 2022

Built Raniwala 1881’s brand storytelling system from early-stage growth to segment leadership by defining content identity, visual language, and tone that helped make it one of the most-followed luxury jewellery accounts in Jaipur. Scaled Instagram from 7K to 123K followers organically, consistently achieving 500+ likes per post and generating approximately 50 organic leads per day that contributed to in-store footfall and sales. Coordinated the Manish Malhotra Jewellery by Raniwala 1881 collaboration, managed social content strategy and digital storytelling for event activations, and directed in-house photoshoots, BTS content, and campaign films. Built and managed influencer partnerships (celebrity and micro tiers) including end-to-end briefs, approvals, and coordination. Ran Meta Ads during peak wedding and festive seasons to amplify key campaigns without over-relying on paid media.

Senior Executive & Graphic Designer – Digital Marketing at Shriram General Insurance Co. Ltd.

December 1, 2015 - August 31, 2018

Managed social media publishing, content calendars, and campaign execution across platforms, strengthening early expertise in brand communication and digital content systems. Designed marketing collateral across print and digital formats, developing foundational skills in layout, visual identity, and brand consistency at scale.

Product Photographer & Graphic Designer at Silvex Images India Pvt. Ltd.

September 1, 2014 - June 30, 2015

Executed commercial product photography, post-production, and print design for e-commerce clients, building foundations in commercial visual communication.