Available to hire
Visual storyteller with 10+ years of experience leading multidisciplinary creative campaigns across digital marketing, social media, branding, and UI. I combine user-centered design with AI-assisted design to create engaging experiences while collaborating with cross-functional teams.
I specialize in creative direction, brand systems, visual storytelling, and interface design—focusing on quality assurance, workflow optimization, and mentorship to help teams deliver consistent, on-brief work.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Advanced
Tagalog
Fluent
Work Experience
Freelance Creative Director at 500 Design Labs
July 1, 2026 - PresentProvide clear, specific, actionable feedback on creative quality, brand alignment, and execution accuracy versus brief, templates, and category-level specifications. Use Figma for refinements and corrections to maintain consistency and quality. Identify and document recurring issues, production risks, and training opportunities to improve team performance. Coordinate with co-Creative Directors, designers, and cross-functional teams via Google Suite to ensure timely delivery with strong quality standards.
Lead User Interface Designer at Cri Smile Games
May 1, 2025 - PresentConceptualized and collaborated with the game designer to produce UI designs for the game IP. Developed a visual identity to establish consistent brand foundations across multiple platforms. Recommended a UI color palette aligned with the ongoing game design direction. Designed scalable UI systems across gaming platforms while balancing usability and accessibility.
Freelance Lead Social Media Designer at Manila Dragons Dragonboat Rowing Team
May 1, 2025 - PresentStreamlined the team’s branding system (logo formats and color pantones) to help onboard future designers. Revamped the “Be More” social media campaign, driving a 300% increase in views and a 7% increase in followers. Art directed partnership posts to maintain a cohesive look across the team page. Led the “#FlashbackFriday” campaign and collaborated on “Dragon Boat Boot Camp,” contributing to increased visibility and new members. Explored and applied AI-assisted design and conceptualization for relevance.
Graphic Designer at STRONGMIND LEARNING PARTNERS (SMLP, INC.)
April 30, 2025 - August 14, 2025Spearheaded onboarding and mentorship of new team members, ensuring seamless integration and adherence to creative workflows. Improved team efficiency by introducing scalable workflows, reusable templates, and streamlined review processes. Organized bi-monthly alignment meetings for strategic collaboration and knowledge sharing. Drove team engagement through morale-boosting initiatives and peer recognition programs. Co-developed style guides to standardize design practices across e-learning and visual content.
Graphic Designer at Strongmind Learning Partners (SMLP, INC.)
April 30, 2025 - August 14, 2025Led onboarding and mentorship for new team members, ensuring smooth integration and adherence to creative workflows aligned with brand standards. Improved team efficiency by developing scalable workflows, reusable templates, and streamlined review processes. Organized bi-monthly meetings for strategic collaboration and knowledge sharing. Fostered team engagement through morale-boosting initiatives and peer recognition programs. Co-developed style guides to standardize design practices for e-learning and visual content.
Freelance Art Director at U - Studios (Oliver Marketing – Unilever PH)
December 31, 2021 - August 14, 2025Collaborated cross-functionally with copywriters, brand managers, and production teams to manage creative approvals ensuring alignment with campaign objectives and brand guidelines. Designed and presented high-impact graphics and layout mock-ups for Out-of-Home (OOH) advertising. Conceptualized and developed storyboards for digital platforms, translating marketing briefs into cohesive visual narratives optimized for user engagement on social media and web assets.
Freelance Art Director at U-Studios (Oliver Marketing – Unilever PH)
December 31, 2021 - August 14, 2025Collaborated cross-functionally with copywriters, brand managers, and production teams to manage creative approvals and ensure alignment with campaign objectives and brand guidelines. Designed and presented impactful graphics and layout mock-ups for Out-of-Home advertising, enhancing brand presence. Developed storyboards for digital platforms to create cohesive visual narratives optimized for social media and web user engagement.
Freelance Art Director at U-Studios (Oliver Marketing Limited - Agency of Unilever Philippines)
December 1, 2021 - August 14, 2025Coordinated copy and output approvals, created graphics and layout mockups for Out Of Home materials, conceptualized and created storyboards for digital platforms.
OIC – Graphic Designer at ENTAIN, PLC. (BETMGM CREATIVES)
November 30, 2021 - August 14, 2025Led and managed the department’s pioneer night shift creative team, overseeing daily operations, task delegation, and quality assurance across deliverables. Designed and implemented structured workflows and documentation systems, enabling seamless handovers and improving cross-shift alignment and productivity. Compiled and presented actionable shift reports detailing project updates, issue resolutions, and process adjustments for real-time decision-making and continuous workflow improvement.
OIC – Graphic Designer at Entain, PLC. (BETMGM Creatives)
November 30, 2021 - August 14, 2025Led the department's pioneering night shift creative team, managing operations, task delegation, and quality assurance. Designed and implemented structured workflows and documentation systems to enable seamless shift handovers and improved productivity. Compiled and presented shift reports with project updates and process adjustments, supporting real-time decision-making and continuous workflow improvement.
Graphic Designer at STRONGMIND LEARNING PARTNERS (SMLP, INC.)
November 1, 2021 - April 30, 2025Spearheaded onboarding and mentorship for new team members, ensuring adherence to creative workflows and delivery of high-quality outputs. Led creative initiatives to improve consistency across products by developing design systems, including reusable templates and standardized workflows. Organized bi-monthly alignment meetings to support strategic cross-functional collaboration and knowledge sharing. Improved team engagement through morale initiatives and peer recognition. Co-developed style guides to standardize practices across e-learning and visual content. Volunteered for an AI exploration effort to integrate AI usage into existing workflows.
Various Roles at Entain, PLC (BetMGM Creatives)
November 1, 2021 - August 14, 2025Graphic Designer at ENTAIN, PLC. (BETMGM CREATIVES)
July 1, 2019 - November 30, 2021Led and managed the department’s pioneer night-shift creative team, overseeing day-to-day operations, task delegation, and quality assurance across deliverables. Established structured workflows and documentation systems to enable smoother handovers and improved cross-shift alignment and productivity. Compiled and presented actionable shift reports detailing project updates, issue resolutions, and process adjustments for real-time decision-making and continuous workflow improvement.
Offline Video Editor at POSTMANILA, INC.
April 30, 2019 - August 14, 2025Trained and mentored junior video editors, standardizing best practices and accelerating onboarding to ensure consistent quality across projects. Developed motion graphics and visual assets for multi-format video content, collaborating with creative and marketing teams to support brand storytelling across digital, broadcast, and social media platforms. Streamlined post-production workflows, resulting in faster turnaround times and improved content delivery without compromising visual quality.
Offline Video Editor at PostManila, Inc.
April 30, 2019 - August 14, 2025Trained and mentored junior video editors, standardizing best practices for consistent project quality. Developed motion graphics and visual assets collaborating with creative and marketing teams to support brand storytelling across multiple platforms. Streamlined post-production workflows reducing turnaround times and maintaining visual quality.
Offline Video Editor at PostManila, Inc.
April 1, 2019 - August 14, 2025Trained and guided co-editors to improve editing speed and quality while creating various project assets.
Video Editor at POSTMANILA, INC.
May 1, 2018 - April 30, 2019Trained and mentored junior video editors, standardizing best practices and accelerating onboarding to ensure consistent quality across projects. Developed motion graphics and visual assets for multi-format video content in collaboration with creative and marketing teams to support brand storytelling across digital, broadcast, and social media. Streamlined post-production workflows to improve turnaround times without compromising visual quality.
Offline Video Editor at WELOVEMOTION, INC.
April 30, 2018 - August 14, 2025Developed creative pitch concepts and produced high-quality video content tailored to diverse client industries, aligning visual narratives with brand goals and target audience engagement strategies.
Offline Video Editor at WeloveMotion, Inc.
April 30, 2018 - August 14, 2025Created creative pitch concepts and produced high-quality video content tailored for diverse client industries. Aligned visual narratives with brand goals and audience engagement strategies.
Offline Video Editor at Welovemotion, Inc.
April 1, 2018 - August 14, 2025Proposed concepts for potential projects from the sales team.
Video Editor at WELOVEMOTION, INC.
October 1, 2017 - April 30, 2018Developed creative pitch concepts and produced high-quality video content tailored to client industries. Aligned visual narratives with brand goals and target audience engagement strategies.
Art Director at GETSOCIAL, INC.
April 30, 2017 - August 14, 2025Supervised and mentored a team of graphic designers and interns, fostering skill development, creative consistency, and on-time project delivery. Ensured all visual outputs adhered to client brand guidelines, creative briefs, and quality standards across digital and print deliverables. Developed and implemented a collaborative content calendar for social media campaigns, streamlining production timelines and enhancing coordination with cross-functional leads for efficient project flow.
Art Director at GetSocial, Inc.
April 30, 2017 - August 14, 2025Supervised and mentored a team of graphic designers and interns, promoting skill development and ensuring creative consistency and timely project delivery. Maintained adherence to client brand guidelines and quality standards. Developed and implemented a collaborative social media content calendar to streamline production and improve cross-functional coordination.
Art Director at GetSocial, Inc.
April 1, 2017 - August 14, 2025Managed and mentored all graphic designers and interns. Ensured outputs conform to client brand guidelines and brief. Implemented a calendar for team alignment of social media needs and coordinated with co-leads to streamline project movement.
Senior Multimedia Artist at HYUNDAI ASIA RESOURCES, INC.
November 30, 2016 - August 14, 2025Designed compelling visuals for digital and print marketing campaigns supporting brand growth and lead generation. Created marketing collateral including billboards, brochures, flyers, and point-of-sale materials to support dealership sales initiatives and enhance local brand visibility. Collaborated with Marketing to produce consistent, on-brand creative assets for omnichannel campaigns including print, web, and social media. Participated in brainstorming sessions and contributed to ad concept development and competitive research. Supported marketing events ensuring timely delivery and consistent brand execution.
Senior Multimedia Artist at Hyundai Asia Resources, Inc.
November 30, 2016 - August 14, 2025Designed compelling digital and print visuals supporting brand growth and lead generation. Created impactful marketing collateral including billboards, brochures, and point-of-sale materials to enhance local brand visibility. Collaborated closely with marketing teams to produce consistent assets across omnichannel campaigns. Participated in brainstorming new advertising approaches and contributed to competitive research to refine creative strategies. Supported marketing events with timely and consistent brand execution.
Art Director at GETSOCIAL, INC.
November 1, 2016 - April 30, 2017Supervised and mentored a team of graphic designers and interns to support skill development, creative consistency, and on-time project delivery. Ensured visual outputs adhered to client brand guidelines, creative briefs, and quality standards across digital and print deliverables. Developed and implemented a collaborative content calendar for social media campaigns to streamline production timelines and coordination.
Senior Multimedia Artist at Hyundai Asia Resources, Inc.
November 1, 2016 - August 14, 2025Art Director at CHICKEN CHARLIE
June 30, 2016 - August 14, 2025Developed branding design proposals for a new retail kiosk including visual identity, signage, and point-of-sale elements. Designed and produced presentation materials and printed booklets for executive committee meetings ensuring clarity, professionalism, and visual consistency. Directed and executed product photography for new merchandise producing high-quality visuals for marketing, e-commerce, and promotional use.
Art Director at Chicken Charlie
June 30, 2016 - August 14, 2025Developed comprehensive branding design proposals for a new retail kiosk including visual identity, signage, and point-of-sale elements aligned with market positioning. Produced presentation materials and printed booklets for executive meetings, ensuring professional visual consistency. Directed and executed product photography for new merchandise, delivering high-quality visual assets for marketing and e-commerce.
Art Director at Chicken Charlie (Covenant Holders Ventures, Inc.)
June 1, 2016 - August 14, 2025Graphic Artist at HINGE INQUIRER PUBLICATIONS
December 31, 2015 - August 14, 2025Directed, oversaw, and participated in all editorial and paid print production shoots ensuring creative direction aligned with brand strategy and publication standards. Collaborated with photographers and stylists to translate conceptual vision into compelling visuals maintaining consistency across campaigns. Covered events such as Ironman 70.3 Cebu 2013 delivering dynamic visual content for promotions. Partnered with marketing teams to develop visual assets for event branding, promotional campaigns, and post-event media coverage.
Graphic Artist at Hinge Inquirer Publications
December 31, 2015 - August 14, 2025Directed and participated in all editorial and paid print production shoots ensuring alignment with brand strategy and publication standards. Collaborated with photographers and stylists to realize compelling visual campaigns. Covered events such as Ironman 70.3 Cebu 2013 delivering dynamic promotional content. Partnered with marketing teams to develop high-quality event branding and promotional visual assets.
Graphic Artist (OIC) at Hinge Inquirer Publications, Inc.
December 1, 2015 - August 14, 2025Led and managed the pioneer night shift team, created workflow and documentation for smooth work transitions, and provided data reports to improve workflow efficiency and problem solving.
Graphic Artist at HINGE INQUIRER PUBLICATIONS
March 1, 2014 - December 31, 2015Directed editorial and paid partnership photo shoots, coordinating with photographers, stylists, and cross-functional teams to produce visuals aligned with brand strategy and publication standards. Partnered with marketing to develop high-quality visual assets for event branding, promotional campaigns, and post-event media coverage, including event coverage for Ironman 70.3 Cebu 2013 and other triathlon events.
Graphic Designer at Strongmind Learning Partners (SMLP, Inc)
October 1, 2013 - August 14, 2025Onboarded and mentored new hires collaborating with team members to ensure smooth transitions, process alignment, and consistent high-quality output. Proposed and implemented workflow improvements enhancing team efficiency through streamlined feedback, reusable templates, and time-saving shortcuts. Organized bi-monthly specialist meetings for focused discussions and strengthened team culture through engagement activities. Co-developed comprehensive style guides ensuring consistency across department materials.
Education
Bachelor of Arts major in Multimedia Arts at De La Salle - College of Saint Benilde
May 1, 2008 - October 26, 2014Bachelor of Arts in Multimedia Arts at De La Salle – College of Saint Benilde, Manila
January 11, 2030 - August 14, 2025Bachelor of Arts in Multimedia Arts at De La Salle – College of Saint Benilde, Manila
January 11, 2030 - August 14, 2025Bachelor of Arts in Multimedia Art at De La Salle-College of Saint Benilde
January 1, 2008 - October 1, 2013Bachelor of Arts in Multimedia Arts at De La Salle –College of Saint Benilde, Manila
January 11, 2030 - August 27, 2026Qualifications
UX+ Conference 2024
January 1, 2024 - August 14, 2025ICON Manila 2023
January 1, 2023 - August 14, 2025Graphika Manila 2021
January 1, 2021 - August 14, 2025GROW Coaching & Code of Conduct
January 11, 2030 - August 14, 2025The Language of Respect: Diversity & Inclusivity
January 11, 2030 - August 14, 2025Udemy: Environment Art & Perspective Drawing
January 11, 2030 - August 14, 2025UX+ Conference
January 1, 2024 - August 14, 2025ICON Manila
January 1, 2023 - August 14, 2025Graphika Manila
January 1, 2021 - August 14, 2025GROW Coaching & Code of Conduct
January 11, 2030 - August 14, 2025The Language of Respect: Diversity & Inclusivity
January 11, 2030 - August 14, 2025Udemy: Environment Art & Perspective Drawing
January 11, 2030 - August 14, 2025Second Honors Award School Year 2011
January 11, 2030 - August 14, 2025Second Honors Award School Year 2013
January 11, 2030 - August 14, 2025Employee of the Month June 2020
June 1, 2020 - August 14, 2025Employee of the Month December 2020
December 1, 2020 - August 14, 2025UX+ Conference 2024
January 1, 2024 - August 27, 2026ICON Manila 2023
January 1, 2023 - August 27, 2026Graphika Manila 2021
January 1, 2021 - August 27, 2026GROW Coaching & Code of Conduct
January 11, 2030 - August 27, 2026The Language of Respect: Diversity & Inclusivity
January 11, 2030 - August 27, 2026Udemy: Environment Art & Perspective Drawing
January 11, 2030 - August 27, 2026Industry Experience
Education, Computers & Electronics, Media & Entertainment, Retail, Consumer Goods, Professional Services, Gaming
Created a game concept based of The Sims. This is for students who wants to learn Geometry and Math. I made the elements and interface based from a wireframe provided by the Instructional Designer. Collaborated with the developers to make sure the vision of the visuals and the UI design works well.
Made mock ups and practice UI design in Figma
https://www.facebook.com/BorgataBingo/
Created and conceptualized the rebranding of Borgata Bingo. Created the format and applications of the branding. The creative direction is fun, bubbly, friendly and playful. Played with the colors and the concept. The old branding is more formal and serious, wanted to apply a different approach on the branding and made it more fun and enjoyable to attract more clients.
I asked ChatGPT to make the character turn around more like the peg that I attached and make same number of sprites.
For the Hoverboard sprite sheet, I asked ChatGPT to help me with making hoverboard design also for mochi in red, blue, and yellow different color variations and asked it again to make a sprite sheet for this for easier layout and cropping.
Conceptualized, Art Directed the whole magazine. Also made the creative calls for the photoshoot on the photos inside the magazine. Wanted to make it playful and veer away on the usual layout of the magazine. Played with the colors as well.
Created the photo board for Pond’s Age Miracle for their social media contents. Created photo boards for Facebook, Instagram and Youtube platforms. Pitched the scanning concept to the creative team got approved within a day and executed the approved board, released the material within a week. This was a freelance project under Oliver Agency.
Hire a Graphic Designer
We have the best graphic designer experts on Twine. Hire a graphic designer in Biñan today.